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WILL EVANS
@SEMANTICWILL
WILL@TLCLABS.CO
CONSIDERATIONS OF COGNITION
LEAST EFFORT
HUMAN FINATUDE
PEOPLE MAKE MISTAKES
MEMORY IS COMPLICATED
PEOPLE ARE SOCIAL
ATTENTION
Video: http://buff.ly/1shq9FK
PERCEPTION ISN’T REALITY
The bar in the center is a solid colour. Not a gradient.
OUR MINDS CREATE OUR PERCEPTION
PEOPLE CRAVE DOPAMINE
UNCONSCIOUS PROCESSING
MENTAL MODELS
VISUAL SYSTEMS
PRINCIPLES
UX GUIDELINES
YOU ARE NOT THE USER
EMPATHY FIRST
Customer Hypothesis
UNDERSTAND THE REAL PROBLEM
MAKE THINGS SIMPLE
DO NO HARM
PRINCIPLES OF USER EXPERIENCE DESIGN
ARTICULATE CONTEXT
FIRST IMPRESSIONS
SIMPLICITY
BE CREDIBLE
VISUAL HIERARCHY
INFORMATION SCENT
WAYFINDING
AVOID JARGON
EFFICIENCY
ROBUST MULLIGAN!
CLOSE THE LOOP
RESONATE
USE SURPRISE!
Video: http://buff.ly/1oj8lMR
USE CONSTRAINTS APPROPRIATELY
VISUAL DESIGN PRINCIPLES
WHITE SPACE
WHITE SPACE
Video: http://buff.ly/1shrSej
CONTRAST
SIMILARITY
EMPHASIS
PROXIMITY
REPETITION
HARMONY
UNITY
IDEOLOGY
http://buff.ly/1qtpxS3
Thank you!
WILL EVANS
@semanticwill
MENTAL MODELS
MENTAL MODELS
MENTAL MODELS
MENTAL MODELS
MENTAL MODELS
MENTAL MODELS
MENTAL MODELS
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MENTAL MODELS

Publié dans : Design, Technologie
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