This is a simple introduction to the cognitive science of perception leading into an exploration of user experience design principles as well as fundamentals of visual design. Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, Theory of Constraints, and Service Design with global enterprises from NYC to Berlin to Singapore. As Chief Design Officer, he works with a select group of clients undergoing Lean and Agile transformations across the entire organization. Will earned his Jonah® from AGI, and serves on the Board of Advisors for Rutgers CX (Customer Experience) Program. Formerly, he was Design Thinker-In-Residence at NYU Stern. Will was previously the Chief Design Officer at PraxisFlow. Before that, he served as Managing Director of TLCLabs, the world’s leading Lean Design Innovation consultancy where he brought LeanUX, Lean and Kanban to large media, finance, and healthcare companies. Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in design innovation, user experience strategy and research. His roles include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl – a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science. Recent talks: Introducing The Theory of Constraints Exploration & Exploitation Mindsets in Design-Driven Enterprises Redesigned to Disrupt: A Systems Thinking Approach Design Thinking: Beyond the Bounds of Your Own Head Introduction to Kanban for Creative Agencies Framing LeanUX: Epistemology and Complexity in Product Design Introduction to Lean UX Branding

2. WILL EVANS
@SEMANTICWILL
WILL@TLCLABS.CO

6. CONSIDERATIONS OF COGNITION

7. LEAST EFFORT

8. HUMAN FINATUDE

9. PEOPLE MAKE MISTAKES

10. MEMORY IS COMPLICATED

11. PEOPLE ARE SOCIAL

12. ATTENTION
Video: http://buff.ly/1shq9FK

13. PERCEPTION ISN’T REALITY
The bar in the center is a solid colour. Not a gradient.

14. OUR MINDS CREATE OUR PERCEPTION

15. PEOPLE CRAVE DOPAMINE

16. UNCONSCIOUS PROCESSING

17. MENTAL MODELS

18. VISUAL SYSTEMS

21. PRINCIPLES
UX GUIDELINES

22. YOU ARE NOT THE USER

23. EMPATHY FIRST

24. Customer Hypothesis
UNDERSTAND THE REAL PROBLEM

25. MAKE THINGS SIMPLE

26. DO NO HARM

27. PRINCIPLES OF USER EXPERIENCE DESIGN

28. ARTICULATE CONTEXT

29. FIRST IMPRESSIONS

30. SIMPLICITY

31. BE CREDIBLE

32. VISUAL HIERARCHY

33. INFORMATION SCENT

34. WAYFINDING

35. AVOID JARGON

36. EFFICIENCY

37. ROBUST MULLIGAN!

38. CLOSE THE LOOP

39. RESONATE

40. USE SURPRISE!
Video: http://buff.ly/1oj8lMR

41. USE CONSTRAINTS APPROPRIATELY

43. VISUAL DESIGN PRINCIPLES

44. WHITE SPACE

45. WHITE SPACE
Video: http://buff.ly/1shrSej

46. CONTRAST

47. SIMILARITY

48. EMPHASIS

49. PROXIMITY

50. REPETITION

51. HARMONY

52. UNITY

53. IDEOLOGY
http://buff.ly/1qtpxS3

54. Thank you!
WILL EVANS
@semanticwill