Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Will Evans @semanticwill Yana Kuchirko@mslogophiliac
“When usability is inherent in the products we use, it’s invisible.                    We don’t think about it. But we    ...
Defining Usability:                      - International Organization of Standardization                             Will ...
Critical ElementsSpecific Context: Specific Users: Specific Goals:                    Will Evans | Manager, User Experienc...
The 5 E’s of Usability     Effective:      Efficient:    Engaging:Error Tolerant:Easy to Learn:                   Will Eva...
Will Evans | Manager, User Experience Design   6
Evaluation of Product                 Will Evans | Manager, User Experience Design   7
Will Evans | Manager, User Experience Design   8
Types of Usability Testing    Formative   Summative                  Will Evans | Manager, User Experience Design   9
#AgileUX Process at TheLadders                Will Evans | Manager, User Experience Design   10
Will Evans | Manager, User Experience Design   11
Establish Test Goals                  Will Evans | Manager, User Experience Design   12
Determine The Process of Testing  What to test: Where to test:  How to test:                  Will Evans | Manager, User E...
Define the “Core” Audience                 Will Evans | Manager, User Experience Design   14
Developing “Personas”                 Will Evans | Manager, User Experience Design   15
Sample Persona: ‘Todd’                 Will Evans | Manager, User Experience Design   16
Recruit Participants                  Will Evans | Manager, User Experience Design   17
Create “real” testing scenarios                   Will Evans | Manager, User Experience Design   18
Determine type of feedback                 Will Evans | Manager, User Experience Design   19
Creating Questionnaires   • Allows people to rate overall experience                         Will Evans | Manager, User Ex...
Creating Questionnaires                 Will Evans | Manager, User Experience Design   21
Prepare a test schedule                  Will Evans | Manager, User Experience Design   22
Write a Test Plan                    Will Evans | Manager, User Experience Design   23
“We are testing the product, not you.”                         Will Evans | Manager, User Experience Design   24
Moderator’s Script                 Will Evans | Manager, User Experience Design   25
Being an Effective Moderator   • Open-ended, non-leading questions     beginning with “what” or “how”     (never “why”!)  ...
Think-aloud Process   • Why the participant is taking an action   • What they think about the process   • What they expect...
Understanding Your User   • Users are people with a goal which     the product needs to support   • People are in a hurry ...
“We finished testing. Now what does it all mean?”                       Will Evans | Manager, User Experience Design   29
What Did We See?               Will Evans | Manager, User Experience Design   30
What Does It Mean?                Will Evans | Manager, User Experience Design   31
Triangulation Analysis                 Will Evans | Manager, User Experience Design   32
What Should We Do About It?                Will Evans | Manager, User Experience Design   33
Types of Severity Scales                  Will Evans | Manager, User Experience Design   34
Making Recommendations               Will Evans | Manager, User Experience Design   35
Framing Findings: Key Considerations   • Will audience already believe changes     are needed or must you convince them?  ...
Writing a Report03/18/12           Will Evans | Manager, User Experience Design   37
Sample Report
Thanks!Will Evans is Manager, Experience Design for TheLadders in New York Citywith 15 years industry experience in intera...
Prochain SlideShare
Chargement dans…5
×

Everybody Lies: Rapid Cadence Research & Usability Testing

19 019 vues

Publié le

This is a short presentation covering the basics.

Publié dans : Technologie, Business

Everybody Lies: Rapid Cadence Research & Usability Testing

  1. 1. Will Evans @semanticwill Yana Kuchirko@mslogophiliac
  2. 2. “When usability is inherent in the products we use, it’s invisible. We don’t think about it. But we know it’s there.” Will Evans | Manager, User Experience Design 2
  3. 3. Defining Usability: - International Organization of Standardization Will Evans | Manager, User Experience Design 3
  4. 4. Critical ElementsSpecific Context: Specific Users: Specific Goals: Will Evans | Manager, User Experience Design 4
  5. 5. The 5 E’s of Usability Effective: Efficient: Engaging:Error Tolerant:Easy to Learn: Will Evans | Manager, User Experience Design 5
  6. 6. Will Evans | Manager, User Experience Design 6
  7. 7. Evaluation of Product Will Evans | Manager, User Experience Design 7
  8. 8. Will Evans | Manager, User Experience Design 8
  9. 9. Types of Usability Testing Formative Summative Will Evans | Manager, User Experience Design 9
  10. 10. #AgileUX Process at TheLadders Will Evans | Manager, User Experience Design 10
  11. 11. Will Evans | Manager, User Experience Design 11
  12. 12. Establish Test Goals Will Evans | Manager, User Experience Design 12
  13. 13. Determine The Process of Testing What to test: Where to test: How to test: Will Evans | Manager, User Experience Design 13
  14. 14. Define the “Core” Audience Will Evans | Manager, User Experience Design 14
  15. 15. Developing “Personas” Will Evans | Manager, User Experience Design 15
  16. 16. Sample Persona: ‘Todd’ Will Evans | Manager, User Experience Design 16
  17. 17. Recruit Participants Will Evans | Manager, User Experience Design 17
  18. 18. Create “real” testing scenarios Will Evans | Manager, User Experience Design 18
  19. 19. Determine type of feedback Will Evans | Manager, User Experience Design 19
  20. 20. Creating Questionnaires • Allows people to rate overall experience Will Evans | Manager, User Experience Design 20
  21. 21. Creating Questionnaires Will Evans | Manager, User Experience Design 21
  22. 22. Prepare a test schedule Will Evans | Manager, User Experience Design 22
  23. 23. Write a Test Plan Will Evans | Manager, User Experience Design 23
  24. 24. “We are testing the product, not you.” Will Evans | Manager, User Experience Design 24
  25. 25. Moderator’s Script Will Evans | Manager, User Experience Design 25
  26. 26. Being an Effective Moderator • Open-ended, non-leading questions beginning with “what” or “how” (never “why”!) Will Evans | Manager, User Experience Design 26
  27. 27. Think-aloud Process • Why the participant is taking an action • What they think about the process • What they expect to happen (matching user mental model to system model) Will Evans | Manager, User Experience Design 27
  28. 28. Understanding Your User • Users are people with a goal which the product needs to support • People are in a hurry to reach their goal and they rarely read text until they come across content that matches their goal Will Evans | Manager, User Experience Design 28
  29. 29. “We finished testing. Now what does it all mean?” Will Evans | Manager, User Experience Design 29
  30. 30. What Did We See? Will Evans | Manager, User Experience Design 30
  31. 31. What Does It Mean? Will Evans | Manager, User Experience Design 31
  32. 32. Triangulation Analysis Will Evans | Manager, User Experience Design 32
  33. 33. What Should We Do About It? Will Evans | Manager, User Experience Design 33
  34. 34. Types of Severity Scales Will Evans | Manager, User Experience Design 34
  35. 35. Making Recommendations Will Evans | Manager, User Experience Design 35
  36. 36. Framing Findings: Key Considerations • Will audience already believe changes are needed or must you convince them? Will Evans | Manager, User Experience Design 36
  37. 37. Writing a Report03/18/12 Will Evans | Manager, User Experience Design 37
  38. 38. Sample Report
  39. 39. Thanks!Will Evans is Manager, Experience Design for TheLadders in New York Citywith 15 years industry experience in interaction design, informationarchitecture, and user experience strategy. His experiences includedirecting UX for social network analytics and terrorism risk modeling atAIR Worldwide, UX Architect for Gather.com, and UX Architect for travelsearch engine Kayak.com. He worked at Lotus/IBM where he was thesenior information architect, and for Curl – a DARPA-funded MIT projectwhen he was at the MIT Laboratory for Computer Science.His passions include design and critical theory, postmodernism,information visualization, psychology, neuroscience, and wine. He lives inNew York, NY, drinks far too much coffee, wears only black, and wasDesign Co-Chair for the IxDA Interaction10 conference in Savannah,Georgia in February, 2010. He also served on the board of directors of theInformation Architecture Institute leading marketing and events.

×