SlideShare une entreprise Scribd logo

GIBS Mobile CRM Conference South African Tourism

•
•
William Price
William Price

Innovation, technology and Mobile CRM from South African Tourism #GIBSCRM #MeetSouthAfrica #INDABA2014 #INDABAConnect

VoyagesTechnologieBusiness
1  sur  24
Télécharger pour lire hors ligne
Interactive and innovative ways for corporate success in social media and mobile CRM Social and Mobile CRM
Simple STRATEGY works travel is socialmedia revolution happening on mobile attract engage convert retain consumer expects be where the to find you
social media has become the platform where consumers are finding inspiration, sharing their experiences and voicing their opinions, and also interacting with brands in real time. insight:
context consumerconstantly connected
more than 90% of travel decisions are being made online travel is the #1 commodity sold online in the USA South African travel arrivals are growing at more than double the global standard of 4,4%
& then thingto do the next get them convert
#MeetSouthAfrica
PONSIVE DESIGN
!34 WEBSITE
Google Confidential and Proprietary 99 Search is the most common starting point for mobile research CQ14a: Thinking back to the last time you researched information about <CATEGORY>> on your Smartphone, on which type of website/app did you begin your search? Start on Search Engines 48% 33% 26% Start on Branded Websites Start on Branded Apps 42% Automotive 41% Home & Garden 38% Apparel & Beauty 31% Finance 31% Apparel & Beauty 27% Automotive 36% Finance 22% Electronics 21% Apparel & Beauty Google/Nielsen Mobile Path to Purchase custom study, Nov 2013
be bold connect remix it be real have some FUN besmart & take risks participate beautiful
thankyou @william_price

Recommandé

Infographic -- More mobile, please! Consumers driving demand for mobile solu...
Infographic -- More mobile, please! Consumers driving demand for mobile solu...Infographic -- More mobile, please! Consumers driving demand for mobile solu...
Infographic -- More mobile, please! Consumers driving demand for mobile solu...David Nickelson, PsyD, JD
 
3 ways to get more local customers through mobile marketing
3 ways to get more local customers through mobile marketing3 ways to get more local customers through mobile marketing
3 ways to get more local customers through mobile marketingsimon mchugo
 
The Digital Transformation of a traditional company
The Digital Transformation of a traditional companyThe Digital Transformation of a traditional company
The Digital Transformation of a traditional companyLuisella Giani
 
3 ways to get more local customers through mobile marketing
3 ways to get more local customers through mobile marketing3 ways to get more local customers through mobile marketing
3 ways to get more local customers through mobile marketingMary Aldoseri
 
3 ways to get more local customers through mobile marketing
3 ways to get more local customers through mobile marketing3 ways to get more local customers through mobile marketing
3 ways to get more local customers through mobile marketingsimon mchugo
 
millennials-socializing-customer-experience
millennials-socializing-customer-experiencemillennials-socializing-customer-experience
millennials-socializing-customer-experiencearose716
 
Closing the Gap Between Mobile Consumption & Ad Spend
Closing the Gap Between Mobile Consumption & Ad SpendClosing the Gap Between Mobile Consumption & Ad Spend
Closing the Gap Between Mobile Consumption & Ad SpendThe Weather Company, an IBM Business
 
Productcamp toronto-2013-ecommerce-trends_Rosalina_Lin-Allen
Productcamp toronto-2013-ecommerce-trends_Rosalina_Lin-AllenProductcamp toronto-2013-ecommerce-trends_Rosalina_Lin-Allen
Productcamp toronto-2013-ecommerce-trends_Rosalina_Lin-AllenProductCamp Toronto
 

Recommandé

Infographic -- More mobile, please! Consumers driving demand for mobile solu...
Infographic -- More mobile, please! Consumers driving demand for mobile solu...Infographic -- More mobile, please! Consumers driving demand for mobile solu...
Infographic -- More mobile, please! Consumers driving demand for mobile solu...David Nickelson, PsyD, JD
 
3 ways to get more local customers through mobile marketing
3 ways to get more local customers through mobile marketing3 ways to get more local customers through mobile marketing
3 ways to get more local customers through mobile marketingsimon mchugo
 
The Digital Transformation of a traditional company
The Digital Transformation of a traditional companyThe Digital Transformation of a traditional company
The Digital Transformation of a traditional companyLuisella Giani
 
3 ways to get more local customers through mobile marketing
3 ways to get more local customers through mobile marketing3 ways to get more local customers through mobile marketing
3 ways to get more local customers through mobile marketingMary Aldoseri
 
3 ways to get more local customers through mobile marketing
3 ways to get more local customers through mobile marketing3 ways to get more local customers through mobile marketing
3 ways to get more local customers through mobile marketingsimon mchugo
 
millennials-socializing-customer-experience
millennials-socializing-customer-experiencemillennials-socializing-customer-experience
millennials-socializing-customer-experiencearose716
 
Closing the Gap Between Mobile Consumption & Ad Spend
Closing the Gap Between Mobile Consumption & Ad SpendClosing the Gap Between Mobile Consumption & Ad Spend
Closing the Gap Between Mobile Consumption & Ad SpendThe Weather Company, an IBM Business
 
Productcamp toronto-2013-ecommerce-trends_Rosalina_Lin-Allen
Productcamp toronto-2013-ecommerce-trends_Rosalina_Lin-AllenProductcamp toronto-2013-ecommerce-trends_Rosalina_Lin-Allen
Productcamp toronto-2013-ecommerce-trends_Rosalina_Lin-AllenProductCamp Toronto
 
Mapping the Mobile First Customer Journey
Mapping the Mobile First Customer JourneyMapping the Mobile First Customer Journey
Mapping the Mobile First Customer JourneySyniverse
 
Driving Engagement with Consumers across digital channels
Driving Engagement with Consumers across digital channelsDriving Engagement with Consumers across digital channels
Driving Engagement with Consumers across digital channelsLuisella Giani
 
Parth lalani digital digest #3
Parth lalani digital digest #3Parth lalani digital digest #3
Parth lalani digital digest #3ParthLalani2
 
Go mobile stats slides
Go mobile stats slidesGo mobile stats slides
Go mobile stats slideslaunchat1
 
Adobe Digitalevent V2.0final
Adobe Digitalevent V2.0finalAdobe Digitalevent V2.0final
Adobe Digitalevent V2.0finalElaine Doherty
 
Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigi...
Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigi...Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigi...
Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigi...ThinkDigital
 
What is Gamification
What is GamificationWhat is Gamification
What is GamificationSteven Wong
 
Will Data Save Us?
Will Data Save Us?Will Data Save Us?
Will Data Save Us?Cross Channel Marketing Optimization Group
 
John Lamphiere, Quantcast - DMX Dublin 2016
John Lamphiere, Quantcast - DMX Dublin 2016John Lamphiere, Quantcast - DMX Dublin 2016
John Lamphiere, Quantcast - DMX Dublin 2016DMX Dublin
 
GSMA Connected Women
GSMA Connected WomenGSMA Connected Women
GSMA Connected WomenSyniverse
 
The B2B Digital Pioneer
The B2B Digital Pioneer The B2B Digital Pioneer
The B2B Digital Pioneer Luisella Giani
 
Why Video? How Video Builds Brands
Why Video? How Video Builds BrandsWhy Video? How Video Builds Brands
Why Video? How Video Builds BrandsWomen's Marketing, Inc.
 
Philippines Digital & Content Marketing Landscape 2018
Philippines Digital & Content Marketing Landscape 2018Philippines Digital & Content Marketing Landscape 2018
Philippines Digital & Content Marketing Landscape 2018Dennis Torrecampo
 
Drive Potential Customers With Effective Mobile Marketing
Drive Potential Customers With Effective Mobile MarketingDrive Potential Customers With Effective Mobile Marketing
Drive Potential Customers With Effective Mobile Marketingspocto
 
2. The 6 Dimensions of Social Commerce - Mark Ellis, Syzygy
2. The 6 Dimensions of Social Commerce - Mark Ellis, Syzygy2. The 6 Dimensions of Social Commerce - Mark Ellis, Syzygy
2. The 6 Dimensions of Social Commerce - Mark Ellis, SyzygyLike Minds
 
Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media
Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media
Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media IAB Brasil
 
Mobile shopping 2016 mobile shopping innovation
Mobile shopping 2016 mobile shopping innovationMobile shopping 2016 mobile shopping innovation
Mobile shopping 2016 mobile shopping innovationCraig Smith
 
How is The New Always-Connected Travel Consumer changing how we sell?
How is The New Always-Connected Travel Consumer changing how we sell? How is The New Always-Connected Travel Consumer changing how we sell?
How is The New Always-Connected Travel Consumer changing how we sell? Sagittarius
 
Mobile marketing concorde motors
Mobile marketing concorde motorsMobile marketing concorde motors
Mobile marketing concorde motorsAmit Thakur
 
Mobile marketing: why you can no longer do without it
Mobile marketing: why you can no longer do without itMobile marketing: why you can no longer do without it
Mobile marketing: why you can no longer do without itmob.is.it
 
Creating a CRM Strategy for your Business
Creating a CRM Strategy for your BusinessCreating a CRM Strategy for your Business
Creating a CRM Strategy for your BusinessTshepo Thlaku
 
Developing a crm strategy
Developing a crm strategyDeveloping a crm strategy
Developing a crm strategyCMT SOLUTION
 

Contenu connexe

Tendances

Mapping the Mobile First Customer Journey
Mapping the Mobile First Customer JourneyMapping the Mobile First Customer Journey
Mapping the Mobile First Customer JourneySyniverse
 
Driving Engagement with Consumers across digital channels
Driving Engagement with Consumers across digital channelsDriving Engagement with Consumers across digital channels
Driving Engagement with Consumers across digital channelsLuisella Giani
 
Parth lalani digital digest #3
Parth lalani digital digest #3Parth lalani digital digest #3
Parth lalani digital digest #3ParthLalani2
 
Go mobile stats slides
Go mobile stats slidesGo mobile stats slides
Go mobile stats slideslaunchat1
 
Adobe Digitalevent V2.0final
Adobe Digitalevent V2.0finalAdobe Digitalevent V2.0final
Adobe Digitalevent V2.0finalElaine Doherty
 
Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigi...
Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigi...Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigi...
Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigi...ThinkDigital
 
What is Gamification
What is GamificationWhat is Gamification
What is GamificationSteven Wong
 
John Lamphiere, Quantcast - DMX Dublin 2016
John Lamphiere, Quantcast - DMX Dublin 2016John Lamphiere, Quantcast - DMX Dublin 2016
John Lamphiere, Quantcast - DMX Dublin 2016DMX Dublin
 
GSMA Connected Women
GSMA Connected WomenGSMA Connected Women
GSMA Connected WomenSyniverse
 
The B2B Digital Pioneer
The B2B Digital Pioneer The B2B Digital Pioneer
The B2B Digital Pioneer Luisella Giani
 
Philippines Digital & Content Marketing Landscape 2018
Philippines Digital & Content Marketing Landscape 2018Philippines Digital & Content Marketing Landscape 2018
Philippines Digital & Content Marketing Landscape 2018Dennis Torrecampo
 
Drive Potential Customers With Effective Mobile Marketing
Drive Potential Customers With Effective Mobile MarketingDrive Potential Customers With Effective Mobile Marketing
Drive Potential Customers With Effective Mobile Marketingspocto
 
2. The 6 Dimensions of Social Commerce - Mark Ellis, Syzygy
2. The 6 Dimensions of Social Commerce - Mark Ellis, Syzygy2. The 6 Dimensions of Social Commerce - Mark Ellis, Syzygy
2. The 6 Dimensions of Social Commerce - Mark Ellis, SyzygyLike Minds
 
Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media
Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media
Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media IAB Brasil
 
Mobile shopping 2016 mobile shopping innovation
Mobile shopping 2016 mobile shopping innovationMobile shopping 2016 mobile shopping innovation
Mobile shopping 2016 mobile shopping innovationCraig Smith
 
How is The New Always-Connected Travel Consumer changing how we sell?
How is The New Always-Connected Travel Consumer changing how we sell? How is The New Always-Connected Travel Consumer changing how we sell?
How is The New Always-Connected Travel Consumer changing how we sell? Sagittarius
 
Mobile marketing concorde motors
Mobile marketing concorde motorsMobile marketing concorde motors
Mobile marketing concorde motorsAmit Thakur
 
Mobile marketing: why you can no longer do without it
Mobile marketing: why you can no longer do without itMobile marketing: why you can no longer do without it
Mobile marketing: why you can no longer do without itmob.is.it
 

Tendances (20)

Mapping the Mobile First Customer Journey
Mapping the Mobile First Customer JourneyMapping the Mobile First Customer Journey
Mapping the Mobile First Customer Journey
 
Driving Engagement with Consumers across digital channels
Driving Engagement with Consumers across digital channelsDriving Engagement with Consumers across digital channels
Driving Engagement with Consumers across digital channels
 
Parth lalani digital digest #3
Parth lalani digital digest #3Parth lalani digital digest #3
Parth lalani digital digest #3
 
Go mobile stats slides
Go mobile stats slidesGo mobile stats slides
Go mobile stats slides
 
Adobe Digitalevent V2.0final
Adobe Digitalevent V2.0finalAdobe Digitalevent V2.0final
Adobe Digitalevent V2.0final
 
Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigi...
Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigi...Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigi...
Find Your Audience with Behavioral Targeting (Mariefi Tranopoulou - Thinkdigi...
 
What is Gamification
What is GamificationWhat is Gamification
What is Gamification
 
Will Data Save Us?
Will Data Save Us?Will Data Save Us?
Will Data Save Us?
 
John Lamphiere, Quantcast - DMX Dublin 2016
John Lamphiere, Quantcast - DMX Dublin 2016John Lamphiere, Quantcast - DMX Dublin 2016
John Lamphiere, Quantcast - DMX Dublin 2016
 
GSMA Connected Women
GSMA Connected WomenGSMA Connected Women
GSMA Connected Women
 
The B2B Digital Pioneer
The B2B Digital Pioneer The B2B Digital Pioneer
The B2B Digital Pioneer
 
Why Video? How Video Builds Brands
Why Video? How Video Builds BrandsWhy Video? How Video Builds Brands
Why Video? How Video Builds Brands
 
Philippines Digital & Content Marketing Landscape 2018
Philippines Digital & Content Marketing Landscape 2018Philippines Digital & Content Marketing Landscape 2018
Philippines Digital & Content Marketing Landscape 2018
 
Drive Potential Customers With Effective Mobile Marketing
Drive Potential Customers With Effective Mobile MarketingDrive Potential Customers With Effective Mobile Marketing
Drive Potential Customers With Effective Mobile Marketing
 
2. The 6 Dimensions of Social Commerce - Mark Ellis, Syzygy
2. The 6 Dimensions of Social Commerce - Mark Ellis, Syzygy2. The 6 Dimensions of Social Commerce - Mark Ellis, Syzygy
2. The 6 Dimensions of Social Commerce - Mark Ellis, Syzygy
 
Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media
Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media
Evento AdTech & Data 2016 - Geolocalização - André Ferraz - In Loco Media
 
Mobile shopping 2016 mobile shopping innovation
Mobile shopping 2016 mobile shopping innovationMobile shopping 2016 mobile shopping innovation
Mobile shopping 2016 mobile shopping innovation
 
How is The New Always-Connected Travel Consumer changing how we sell?
How is The New Always-Connected Travel Consumer changing how we sell? How is The New Always-Connected Travel Consumer changing how we sell?
How is The New Always-Connected Travel Consumer changing how we sell?
 
Mobile marketing concorde motors
Mobile marketing concorde motorsMobile marketing concorde motors
Mobile marketing concorde motors
 
Mobile marketing: why you can no longer do without it
Mobile marketing: why you can no longer do without itMobile marketing: why you can no longer do without it
Mobile marketing: why you can no longer do without it
 

En vedette

Creating a CRM Strategy for your Business
Creating a CRM Strategy for your BusinessCreating a CRM Strategy for your Business
Creating a CRM Strategy for your BusinessTshepo Thlaku
 
Developing a crm strategy
Developing a crm strategyDeveloping a crm strategy
Developing a crm strategyCMT SOLUTION
 
Overview Of Effective CRM Implementation And Operation
Overview Of Effective CRM Implementation And OperationOverview Of Effective CRM Implementation And Operation
Overview Of Effective CRM Implementation And OperationAlan McSweeney
 
Customer Relationship Management (CRM)
Customer Relationship Management (CRM)Customer Relationship Management (CRM)
Customer Relationship Management (CRM)Jaiser Abbas
 

En vedette (7)

Creating a CRM Strategy for your Business
Creating a CRM Strategy for your BusinessCreating a CRM Strategy for your Business
Creating a CRM Strategy for your Business
 
Developing a crm strategy
Developing a crm strategyDeveloping a crm strategy
Developing a crm strategy
 
CRM Strategy
CRM StrategyCRM Strategy
CRM Strategy
 
Overview Of Effective CRM Implementation And Operation
Overview Of Effective CRM Implementation And OperationOverview Of Effective CRM Implementation And Operation
Overview Of Effective CRM Implementation And Operation
 
CRM Implementation
CRM ImplementationCRM Implementation
CRM Implementation
 
CRM Strategy and Implementation
CRM Strategy and ImplementationCRM Strategy and Implementation
CRM Strategy and Implementation
 
Customer Relationship Management (CRM)
Customer Relationship Management (CRM)Customer Relationship Management (CRM)
Customer Relationship Management (CRM)
 

Similaire à GIBS Mobile CRM Conference South African Tourism

Destination Marketing on the Web
Destination Marketing on the WebDestination Marketing on the Web
Destination Marketing on the WebTOPOSOPHY
 
WTF - What's The Future of Disruption in Travel?
WTF - What's The Future of Disruption in Travel?WTF - What's The Future of Disruption in Travel?
WTF - What's The Future of Disruption in Travel?Stephenie Rodriguez
 
South African Mobile Phone Use and Attitudes Report 2016
South African Mobile Phone Use and Attitudes Report 2016South African Mobile Phone Use and Attitudes Report 2016
South African Mobile Phone Use and Attitudes Report 2016Raymond Buckle
 
BLOOM Social Media for Travel
BLOOM Social Media for TravelBLOOM Social Media for Travel
BLOOM Social Media for TravelDifferent Spin
 
Online Marketing for Hospitality Businesses - eLearning University webinar - ...
Online Marketing for Hospitality Businesses - eLearning University webinar - ...Online Marketing for Hospitality Businesses - eLearning University webinar - ...
Online Marketing for Hospitality Businesses - eLearning University webinar - ...Shannon Kinney
 
Digital Destinations - How the web is shaping today’s holiday experience for ...
Digital Destinations - How the web is shaping today’s holiday experience for ...Digital Destinations - How the web is shaping today’s holiday experience for ...
Digital Destinations - How the web is shaping today’s holiday experience for ...Webloyalty UK
 
Digital Destinations - How the web is shaping today's holiday experience for ...
Digital Destinations - How the web is shaping today's holiday experience for ...Digital Destinations - How the web is shaping today's holiday experience for ...
Digital Destinations - How the web is shaping today's holiday experience for ...Webloyalty UK
 
How Mobile Devices are Changing the Way we Market to Today's Travel Shopper
How Mobile Devices are Changing the Way we Market to Today's Travel Shopper How Mobile Devices are Changing the Way we Market to Today's Travel Shopper
How Mobile Devices are Changing the Way we Market to Today's Travel Shopper Leonardo
 
Mobile Marketing With Qr Codes
Mobile Marketing With Qr CodesMobile Marketing With Qr Codes
Mobile Marketing With Qr CodesDesiree Burtis
 
Mobile Marketing & Advertising 2010
Mobile Marketing & Advertising 2010Mobile Marketing & Advertising 2010
Mobile Marketing & Advertising 2010Ludvik + Partners
 
Mobile Search: What You Need to Know (Yahoo)
Mobile Search: What You Need to Know (Yahoo)Mobile Search: What You Need to Know (Yahoo)
Mobile Search: What You Need to Know (Yahoo)Localogy
 
India online digital trends 2013
India online digital trends 2013India online digital trends 2013
India online digital trends 2013Vikram Gupta
 
2017 ABA Cultivating Customer Relationship with Mobile Technology
2017 ABA Cultivating Customer Relationship with Mobile Technology 2017 ABA Cultivating Customer Relationship with Mobile Technology
2017 ABA Cultivating Customer Relationship with Mobile Technology Judd Wheeler
 
Pomegranate inside-series-travel-and-tourism
Pomegranate inside-series-travel-and-tourismPomegranate inside-series-travel-and-tourism
Pomegranate inside-series-travel-and-tourismPomegranate Media
 
How to improve customer engagement in the mobile web
How to improve customer engagement in the mobile webHow to improve customer engagement in the mobile web
How to improve customer engagement in the mobile webSusanne B. Böck
 
Wongama Millie- South African Social Media Insights 2023
Wongama Millie- South African Social Media Insights 2023Wongama Millie- South African Social Media Insights 2023
Wongama Millie- South African Social Media Insights 2023itnewsafrica
 

Similaire à GIBS Mobile CRM Conference South African Tourism (20)

Destination Marketing on the Web
Destination Marketing on the WebDestination Marketing on the Web
Destination Marketing on the Web
 
WTF - What's The Future of Disruption in Travel?
WTF - What's The Future of Disruption in Travel?WTF - What's The Future of Disruption in Travel?
WTF - What's The Future of Disruption in Travel?
 
South African Mobile Phone Use and Attitudes Report 2016
South African Mobile Phone Use and Attitudes Report 2016South African Mobile Phone Use and Attitudes Report 2016
South African Mobile Phone Use and Attitudes Report 2016
 
BLOOM Social Media for Travel
BLOOM Social Media for TravelBLOOM Social Media for Travel
BLOOM Social Media for Travel
 
Travel purchasefunneldisruption ap2015
Travel purchasefunneldisruption ap2015Travel purchasefunneldisruption ap2015
Travel purchasefunneldisruption ap2015
 
Trends in Digital Advertising
Trends in Digital AdvertisingTrends in Digital Advertising
Trends in Digital Advertising
 
Online Marketing for Hospitality Businesses - eLearning University webinar - ...
Online Marketing for Hospitality Businesses - eLearning University webinar - ...Online Marketing for Hospitality Businesses - eLearning University webinar - ...
Online Marketing for Hospitality Businesses - eLearning University webinar - ...
 
Social media - from mystery to mastery
Social media - from mystery to masterySocial media - from mystery to mastery
Social media - from mystery to mastery
 
Digital Destinations - How the web is shaping today’s holiday experience for ...
Digital Destinations - How the web is shaping today’s holiday experience for ...Digital Destinations - How the web is shaping today’s holiday experience for ...
Digital Destinations - How the web is shaping today’s holiday experience for ...
 
Digital Destinations - How the web is shaping today's holiday experience for ...
Digital Destinations - How the web is shaping today's holiday experience for ...Digital Destinations - How the web is shaping today's holiday experience for ...
Digital Destinations - How the web is shaping today's holiday experience for ...
 
Moblie consumer
Moblie consumerMoblie consumer
Moblie consumer
 
How Mobile Devices are Changing the Way we Market to Today's Travel Shopper
How Mobile Devices are Changing the Way we Market to Today's Travel Shopper How Mobile Devices are Changing the Way we Market to Today's Travel Shopper
How Mobile Devices are Changing the Way we Market to Today's Travel Shopper
 
Mobile Marketing With Qr Codes
Mobile Marketing With Qr CodesMobile Marketing With Qr Codes
Mobile Marketing With Qr Codes
 
Mobile Marketing & Advertising 2010
Mobile Marketing & Advertising 2010Mobile Marketing & Advertising 2010
Mobile Marketing & Advertising 2010
 
Mobile Search: What You Need to Know (Yahoo)
Mobile Search: What You Need to Know (Yahoo)Mobile Search: What You Need to Know (Yahoo)
Mobile Search: What You Need to Know (Yahoo)
 
India online digital trends 2013
India online digital trends 2013India online digital trends 2013
India online digital trends 2013
 
2017 ABA Cultivating Customer Relationship with Mobile Technology
2017 ABA Cultivating Customer Relationship with Mobile Technology 2017 ABA Cultivating Customer Relationship with Mobile Technology
2017 ABA Cultivating Customer Relationship with Mobile Technology
 
Pomegranate inside-series-travel-and-tourism
Pomegranate inside-series-travel-and-tourismPomegranate inside-series-travel-and-tourism
Pomegranate inside-series-travel-and-tourism
 
How to improve customer engagement in the mobile web
How to improve customer engagement in the mobile webHow to improve customer engagement in the mobile web
How to improve customer engagement in the mobile web
 
Wongama Millie- South African Social Media Insights 2023
Wongama Millie- South African Social Media Insights 2023Wongama Millie- South African Social Media Insights 2023
Wongama Millie- South African Social Media Insights 2023
 

Plus de William Price

Limpopo Holiday Fair Conference
Limpopo Holiday Fair ConferenceLimpopo Holiday Fair Conference
Limpopo Holiday Fair ConferenceWilliam Price
 
HACKTOURISM social media secret sauce strategy 4 may 2020 crowdcast
HACKTOURISM social media secret sauce strategy 4 may 2020 crowdcastHACKTOURISM social media secret sauce strategy 4 may 2020 crowdcast
HACKTOURISM social media secret sauce strategy 4 may 2020 crowdcastWilliam Price
 
Social Media Strategy Destination Branding
Social Media Strategy Destination BrandingSocial Media Strategy Destination Branding
Social Media Strategy Destination BrandingWilliam Price
 
Social Media Strategy Part 2
Social Media Strategy Part 2Social Media Strategy Part 2
Social Media Strategy Part 2William Price
 
Social Media Strategy Part 1
Social Media Strategy Part 1Social Media Strategy Part 1
Social Media Strategy Part 1William Price
 
MassiveHACK Presentations Polokwane 20 SEP 2018
MassiveHACK Presentations Polokwane 20 SEP 2018MassiveHACK Presentations Polokwane 20 SEP 2018
MassiveHACK Presentations Polokwane 20 SEP 2018William Price
 
Dinokeng Tourism Showcase 7 September 2018
Dinokeng Tourism Showcase 7 September 2018Dinokeng Tourism Showcase 7 September 2018
Dinokeng Tourism Showcase 7 September 2018William Price
 
MassiveHACK DBN Mqondisi Gumede 24th August 2018
MassiveHACK DBN Mqondisi Gumede 24th August 2018MassiveHACK DBN Mqondisi Gumede 24th August 2018
MassiveHACK DBN Mqondisi Gumede 24th August 2018William Price
 
MassiveHACK Durban Back to Basics Neil Jansson
MassiveHACK Durban Back to Basics Neil JanssonMassiveHACK Durban Back to Basics Neil Jansson
MassiveHACK Durban Back to Basics Neil JanssonWilliam Price
 
The power of storytelling Mushambi Mutuma
The power of storytelling Mushambi MutumaThe power of storytelling Mushambi Mutuma
The power of storytelling Mushambi MutumaWilliam Price
 
MassiveHACK Durban 24 August 2018 William Price
MassiveHACK Durban 24 August 2018 William PriceMassiveHACK Durban 24 August 2018 William Price
MassiveHACK Durban 24 August 2018 William PriceWilliam Price
 
Nelson Mandela Bay Tourism Association #HACKTOURISM 7 Jun 18
Nelson Mandela Bay Tourism Association #HACKTOURISM 7 Jun 18Nelson Mandela Bay Tourism Association #HACKTOURISM 7 Jun 18
Nelson Mandela Bay Tourism Association #HACKTOURISM 7 Jun 18William Price
 
Hacktourism Cradle Of Humankind LTA Presentation 6 March 2018
Hacktourism Cradle Of Humankind LTA Presentation 6 March 2018Hacktourism Cradle Of Humankind LTA Presentation 6 March 2018
Hacktourism Cradle Of Humankind LTA Presentation 6 March 2018William Price
 
Africa Rising Vakantiebeurs 10 Jan 2018 (Slides Only)
Africa Rising Vakantiebeurs 10 Jan 2018 (Slides Only)Africa Rising Vakantiebeurs 10 Jan 2018 (Slides Only)
Africa Rising Vakantiebeurs 10 Jan 2018 (Slides Only)William Price
 
Africa Rising Vakantiebeurs 10 January 2018
Africa Rising Vakantiebeurs 10 January 2018Africa Rising Vakantiebeurs 10 January 2018
Africa Rising Vakantiebeurs 10 January 2018William Price
 
Essence Durban Travel TechTalk 30 Sep 2017
Essence Durban Travel TechTalk 30 Sep 2017Essence Durban Travel TechTalk 30 Sep 2017
Essence Durban Travel TechTalk 30 Sep 2017William Price
 
Moving with the times - E-Tourism 14Sep16
Moving with the times - E-Tourism 14Sep16Moving with the times - E-Tourism 14Sep16
Moving with the times - E-Tourism 14Sep16William Price
 
SIPPO Digital Marketing Trends Maboneng
SIPPO Digital Marketing Trends MabonengSIPPO Digital Marketing Trends Maboneng
SIPPO Digital Marketing Trends MabonengWilliam Price
 

Plus de William Price (20)

Limpopo Holiday Fair Conference
Limpopo Holiday Fair ConferenceLimpopo Holiday Fair Conference
Limpopo Holiday Fair Conference
 
HACKTOURISM social media secret sauce strategy 4 may 2020 crowdcast
HACKTOURISM social media secret sauce strategy 4 may 2020 crowdcastHACKTOURISM social media secret sauce strategy 4 may 2020 crowdcast
HACKTOURISM social media secret sauce strategy 4 may 2020 crowdcast
 
Social Media Strategy Destination Branding
Social Media Strategy Destination BrandingSocial Media Strategy Destination Branding
Social Media Strategy Destination Branding
 
Social Media Strategy Part 2
Social Media Strategy Part 2Social Media Strategy Part 2
Social Media Strategy Part 2
 
Social Media Strategy Part 1
Social Media Strategy Part 1Social Media Strategy Part 1
Social Media Strategy Part 1
 
MassiveHACK Presentations Polokwane 20 SEP 2018
MassiveHACK Presentations Polokwane 20 SEP 2018MassiveHACK Presentations Polokwane 20 SEP 2018
MassiveHACK Presentations Polokwane 20 SEP 2018
 
Dinokeng Tourism Showcase 7 September 2018
Dinokeng Tourism Showcase 7 September 2018Dinokeng Tourism Showcase 7 September 2018
Dinokeng Tourism Showcase 7 September 2018
 
MassiveHACK DBN Mqondisi Gumede 24th August 2018
MassiveHACK DBN Mqondisi Gumede 24th August 2018MassiveHACK DBN Mqondisi Gumede 24th August 2018
MassiveHACK DBN Mqondisi Gumede 24th August 2018
 
MassiveHACK Durban Back to Basics Neil Jansson
MassiveHACK Durban Back to Basics Neil JanssonMassiveHACK Durban Back to Basics Neil Jansson
MassiveHACK Durban Back to Basics Neil Jansson
 
The power of storytelling Mushambi Mutuma
The power of storytelling Mushambi MutumaThe power of storytelling Mushambi Mutuma
The power of storytelling Mushambi Mutuma
 
MassiveHACK Durban 24 August 2018 William Price
MassiveHACK Durban 24 August 2018 William PriceMassiveHACK Durban 24 August 2018 William Price
MassiveHACK Durban 24 August 2018 William Price
 
Nelson Mandela Bay Tourism Association #HACKTOURISM 7 Jun 18
Nelson Mandela Bay Tourism Association #HACKTOURISM 7 Jun 18Nelson Mandela Bay Tourism Association #HACKTOURISM 7 Jun 18
Nelson Mandela Bay Tourism Association #HACKTOURISM 7 Jun 18
 
HACKTOURISM SOWETO
HACKTOURISM SOWETOHACKTOURISM SOWETO
HACKTOURISM SOWETO
 
Hacktourism Cradle Of Humankind LTA Presentation 6 March 2018
Hacktourism Cradle Of Humankind LTA Presentation 6 March 2018Hacktourism Cradle Of Humankind LTA Presentation 6 March 2018
Hacktourism Cradle Of Humankind LTA Presentation 6 March 2018
 
Africa Rising Vakantiebeurs 10 Jan 2018 (Slides Only)
Africa Rising Vakantiebeurs 10 Jan 2018 (Slides Only)Africa Rising Vakantiebeurs 10 Jan 2018 (Slides Only)
Africa Rising Vakantiebeurs 10 Jan 2018 (Slides Only)
 
Africa Rising Vakantiebeurs 10 January 2018
Africa Rising Vakantiebeurs 10 January 2018Africa Rising Vakantiebeurs 10 January 2018
Africa Rising Vakantiebeurs 10 January 2018
 
NxSE Datamarketing
NxSE DatamarketingNxSE Datamarketing
NxSE Datamarketing
 
Essence Durban Travel TechTalk 30 Sep 2017
Essence Durban Travel TechTalk 30 Sep 2017Essence Durban Travel TechTalk 30 Sep 2017
Essence Durban Travel TechTalk 30 Sep 2017
 
Moving with the times - E-Tourism 14Sep16
Moving with the times - E-Tourism 14Sep16Moving with the times - E-Tourism 14Sep16
Moving with the times - E-Tourism 14Sep16
 
SIPPO Digital Marketing Trends Maboneng
SIPPO Digital Marketing Trends MabonengSIPPO Digital Marketing Trends Maboneng
SIPPO Digital Marketing Trends Maboneng
 

Dernier

How Safe Is It To Witness Whales In Maui’s Waters
How Safe Is It To Witness Whales In Maui’s WatersHow Safe Is It To Witness Whales In Maui’s Waters
How Safe Is It To Witness Whales In Maui’s WatersMakena Coast Charters
 
Paragliding Billing Bir at Himachal Pardesh
Paragliding Billing Bir at Himachal PardeshParagliding Billing Bir at Himachal Pardesh
Paragliding Billing Bir at Himachal PardeshParagliding Billing Bir
 
It’s Time Get Refresh Travel Around The World
It’s Time Get Refresh Travel Around The WorldIt’s Time Get Refresh Travel Around The World
It’s Time Get Refresh Travel Around The WorldParagliding Billing Bir
 
Revolutionalizing Travel: A VacAI Update
Revolutionalizing Travel: A VacAI UpdateRevolutionalizing Travel: A VacAI Update
Revolutionalizing Travel: A VacAI Updatejoymorrison10
 
Phil....National-Capital-Region-NCR.pptx
Phil....National-Capital-Region-NCR.pptxPhil....National-Capital-Region-NCR.pptx
Phil....National-Capital-Region-NCR.pptxDitasDelaCruz
 
a presentation for foreigners about how to travel in Germany.
a presentation for foreigners about how to travel in Germany.a presentation for foreigners about how to travel in Germany.
a presentation for foreigners about how to travel in Germany.moritzmieg
 
Solbello Sun Shade Umbrella for Beach 2024
Solbello Sun Shade Umbrella for Beach 2024Solbello Sun Shade Umbrella for Beach 2024
Solbello Sun Shade Umbrella for Beach 2024Solbello
 
Sicily Holidays Guide Book: Unveiling the Treasures of Italy's Jewel
Sicily Holidays Guide Book: Unveiling the Treasures of Italy's JewelSicily Holidays Guide Book: Unveiling the Treasures of Italy's Jewel
Sicily Holidays Guide Book: Unveiling the Treasures of Italy's JewelTime for Sicily
 
5S - House keeping (Seiri, Seiton, Seiso, Seiketsu, Shitsuke)
5S - House keeping (Seiri, Seiton, Seiso, Seiketsu, Shitsuke)5S - House keeping (Seiri, Seiton, Seiso, Seiketsu, Shitsuke)
5S - House keeping (Seiri, Seiton, Seiso, Seiketsu, Shitsuke)Mazie Garcia
 
Authentic Travel Experience 2024 Greg DeShields.pptx
Authentic Travel Experience 2024 Greg DeShields.pptxAuthentic Travel Experience 2024 Greg DeShields.pptx
Authentic Travel Experience 2024 Greg DeShields.pptxGregory DeShields
 
Disney Dreams in Europe: A Guide to Disneyland Paris
Disney Dreams in Europe: A Guide to Disneyland ParisDisney Dreams in Europe: A Guide to Disneyland Paris
Disney Dreams in Europe: A Guide to Disneyland ParisisangoTravel
 
69 Girls ✠ 9599264170 ✠ Call Girls In East Of Kailash (VIP)
69 Girls ✠ 9599264170 ✠ Call Girls In East Of Kailash (VIP)69 Girls ✠ 9599264170 ✠ Call Girls In East Of Kailash (VIP)
69 Girls ✠ 9599264170 ✠ Call Girls In East Of Kailash (VIP)Escort Service
 
Inspirational Quotes About Italy and Food
Inspirational Quotes About Italy and FoodInspirational Quotes About Italy and Food
Inspirational Quotes About Italy and FoodKasia Chojecki
 
Lucknow to Sitapur Cab | Lucknow to Sitapur Taxi
Lucknow to Sitapur Cab | Lucknow to Sitapur TaxiLucknow to Sitapur Cab | Lucknow to Sitapur Taxi
Lucknow to Sitapur Cab | Lucknow to Sitapur TaxiCab Bazar
 

Dernier (16)

How Safe Is It To Witness Whales In Maui’s Waters
How Safe Is It To Witness Whales In Maui’s WatersHow Safe Is It To Witness Whales In Maui’s Waters
How Safe Is It To Witness Whales In Maui’s Waters
 
Paragliding Billing Bir at Himachal Pardesh
Paragliding Billing Bir at Himachal PardeshParagliding Billing Bir at Himachal Pardesh
Paragliding Billing Bir at Himachal Pardesh
 
Enjoy ➥8448380779▻ Call Girls In Sector 62 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 62 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 62 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 62 Noida Escorts Delhi NCR
 
It’s Time Get Refresh Travel Around The World
It’s Time Get Refresh Travel Around The WorldIt’s Time Get Refresh Travel Around The World
It’s Time Get Refresh Travel Around The World
 
Revolutionalizing Travel: A VacAI Update
Revolutionalizing Travel: A VacAI UpdateRevolutionalizing Travel: A VacAI Update
Revolutionalizing Travel: A VacAI Update
 
Phil....National-Capital-Region-NCR.pptx
Phil....National-Capital-Region-NCR.pptxPhil....National-Capital-Region-NCR.pptx
Phil....National-Capital-Region-NCR.pptx
 
a presentation for foreigners about how to travel in Germany.
a presentation for foreigners about how to travel in Germany.a presentation for foreigners about how to travel in Germany.
a presentation for foreigners about how to travel in Germany.
 
Solbello Sun Shade Umbrella for Beach 2024
Solbello Sun Shade Umbrella for Beach 2024Solbello Sun Shade Umbrella for Beach 2024
Solbello Sun Shade Umbrella for Beach 2024
 
Sicily Holidays Guide Book: Unveiling the Treasures of Italy's Jewel
Sicily Holidays Guide Book: Unveiling the Treasures of Italy's JewelSicily Holidays Guide Book: Unveiling the Treasures of Italy's Jewel
Sicily Holidays Guide Book: Unveiling the Treasures of Italy's Jewel
 
5S - House keeping (Seiri, Seiton, Seiso, Seiketsu, Shitsuke)
5S - House keeping (Seiri, Seiton, Seiso, Seiketsu, Shitsuke)5S - House keeping (Seiri, Seiton, Seiso, Seiketsu, Shitsuke)
5S - House keeping (Seiri, Seiton, Seiso, Seiketsu, Shitsuke)
 
Authentic Travel Experience 2024 Greg DeShields.pptx
Authentic Travel Experience 2024 Greg DeShields.pptxAuthentic Travel Experience 2024 Greg DeShields.pptx
Authentic Travel Experience 2024 Greg DeShields.pptx
 
Disney Dreams in Europe: A Guide to Disneyland Paris
Disney Dreams in Europe: A Guide to Disneyland ParisDisney Dreams in Europe: A Guide to Disneyland Paris
Disney Dreams in Europe: A Guide to Disneyland Paris
 
69 Girls ✠ 9599264170 ✠ Call Girls In East Of Kailash (VIP)
69 Girls ✠ 9599264170 ✠ Call Girls In East Of Kailash (VIP)69 Girls ✠ 9599264170 ✠ Call Girls In East Of Kailash (VIP)
69 Girls ✠ 9599264170 ✠ Call Girls In East Of Kailash (VIP)
 
Inspirational Quotes About Italy and Food
Inspirational Quotes About Italy and FoodInspirational Quotes About Italy and Food
Inspirational Quotes About Italy and Food
 
Lucknow to Sitapur Cab | Lucknow to Sitapur Taxi
Lucknow to Sitapur Cab | Lucknow to Sitapur TaxiLucknow to Sitapur Cab | Lucknow to Sitapur Taxi
Lucknow to Sitapur Cab | Lucknow to Sitapur Taxi
 
Enjoy ➥8448380779▻ Call Girls In Sector 74 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 74 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 74 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 74 Noida Escorts Delhi NCR
 

GIBS Mobile CRM Conference South African Tourism

  • 1. Interactive and innovative ways for corporate success in social media and mobile CRM Social and Mobile CRM
  • 2.
  • 3. Simple STRATEGY works travel is socialmedia revolution happening on mobile attract engage convert retain consumer expects be where the to find you
  • 4. social media has become the platform where consumers are finding inspiration, sharing their experiences and voicing their opinions, and also interacting with brands in real time. insight:
  • 6.
  • 7. more than 90% of travel decisions are being made online travel is the #1 commodity sold online in the USA South African travel arrivals are growing at more than double the global standard of 4,4%
  • 8.
  • 9. & then thingto do the next get them convert
  • 11.
  • 14.
  • 15.
  • 16.
  • 17. Google Confidential and Proprietary 99 Search is the most common starting point for mobile research CQ14a: Thinking back to the last time you researched information about <CATEGORY>> on your Smartphone, on which type of website/app did you begin your search? Start on Search Engines 48% 33% 26% Start on Branded Websites Start on Branded Apps 42% Automotive 41% Home & Garden 38% Apparel & Beauty 31% Finance 31% Apparel & Beauty 27% Automotive 36% Finance 22% Electronics 21% Apparel & Beauty Google/Nielsen Mobile Path to Purchase custom study, Nov 2013
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. be bold connect remix it be real have some FUN besmart & take risks participate beautiful