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Hacktourism Cradle Of Humankind LTA Presentation 6 March 2018
1. # H A C K TO U R I S M
# C R A D L E O F H U M A N K I N D
# G L E N B U R N L O D G E
B E F O R E W E S TA RT
2. L O C A L TO U R I S M A U T H O R I T Y
# H A C K TO U R I S M S O L U T I O N F O R A
3.
4.
5.
6.
7. C R A D L E O F H U M A N K I N D
P R O P O S A L P R E S E N TAT I O N
8. H O W W E N E E D TO D I S R U P T
# H A C K TO U R I S M
9. TO U R I S M G R O W T H
ā¢ The Cradle is not yet know to all of
the nearby residents and the broader
public in the region, and nationally
ā¢ We have the opportunity to leverage
from the success of other campaigns
and platforms to build momentum
ā¢ We also need to deļ¬ne and drive our
own Cradle Campaign to directly
impact the region and the tourism
and hospitality providersā bottom line
10. T H E C R A D L E
O N L I N E
ā¢ The online presence offers wonderful
content support and information to
plan your trip
ā¢ With more than 400 tourism offerings
in the Cradle, there needs to be a
campaign that drives awareness and
consideration for all the constituents
ā¢ Social Media drives massive amounts
of awareness and creates demand
and should be the cornerstone to the
marketing efforts going forward
11. W E B S I T E
C A S E S T U D Y
ā¢ Review, Redesign and Redevelop the
website
ā¢ Launch the new website
ā¢ Create the Campaign to promote the Fly
Fishing Competition in July
ā¢ Manage the delivery and ongoing support
as part of the Casestudy for Cradle of
Humankind #HACKTOURISM proof of
concept
ā¢ Promote the #HACKTOURISM value
proposition to the Members
12. R E C E N T
E X P E R I E N C E
ā¢ AfroPunk
ā¢ #IamJoburg
ā¢ ConHill
ā¢ Travel Massive Africa
13. S T R AT E G I C A P P R O A C H
# H A C K TO U R I S M
14. K E Y O B J E C T I V E S
ā¢ Promote the Region through Marketing and Advertising
ā¢ Show Value to Members
ā¢ Increase Awareness, Consideration and Demand
ā¢ Increase Bookings
ā¢ Centralised Information and Bookings Management
15. O P P O RT U N I T I E S
ā¢ Coordinate a Regional Marketing Campaign to drive awareness and
consideration, leading to increased bookings
ā¢ Support Members through Website and Social Media Reviews, Workshops
and MasterClasses to improve the online marketing and promotion efforts
ā¢ Provide world-class support, platforms and services to improve the
Membersā website, social media and online advertising
ā¢ Mentoring, support and consulting services to the Members
16. F O C U S O N T H E M E M B E R S
ā¢ Identify the key areas where Members could beneļ¬t from the services and
expertise available to improve their visibility and increase their exposure
through online marketing and social marketing
ā¢ Support and train the Members to be able to beneļ¬t from the best practices
and latest technology, online marketing techniques and platforms available
to them to improve their online presence and packaging
ā¢ Provide practical, affordable services and solutions to best meet the
Memberās needs to improve their bottom line and increase bookings
through technology and aligning their maketing with global trends
18. # H A C K TO U R I S M I N T H E C R A D L E
ā¢ Come up with a Cradle Campaign Creative ConceptāØ
(Next 10 days)
ā¢ Plug into #IamJoburg and promote key experiencesāØ
(As Soon As Possible)
ā¢ Design and Develop the Cradle Campaign platformāØ
(Two to Three Months)
ā¢ Support, Train and Assist the Members in the various integrations to beneļ¬t
from the CampaignāØ
(Kick-off the #HACKTOURISM in the Cradle Programme)