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Today and the next few years


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Today and the next few years

  1. 1. Today and the Next Few Years
  2. 2. Outline for Today <ul><li>A Little History </li></ul><ul><li>Some Technology </li></ul><ul><li>A Lot of the Future (including the past few years of the future) </li></ul>
  3. 3. Agricultural Revolution <ul><li>Started out nice </li></ul><ul><li>Ended up changing everything </li></ul>
  4. 4. Printing Press <ul><li>Started out nice </li></ul><ul><li>Ended up changing everything </li></ul>
  5. 5. Industrial Revolution <ul><li>Started out nice </li></ul><ul><li>Ended up changing everything </li></ul>
  6. 6. Information Revolution <ul><li>Started out nice </li></ul><ul><li>Will end up changing everything </li></ul>
  7. 7. The Past 20 Years <ul><li>Since the early 1990’s, the world has been in a deflationary period </li></ul><ul><li>Driven by technology </li></ul>
  8. 8. The United States Since 2008
  9. 9. What is Not Going to Change <ul><li>Inflation will not be a factor </li></ul>
  10. 10. What is Not Going to Change <ul><li>Until employment problems are resolved </li></ul>
  11. 11. Economic Recovery? <ul><li>Some Housing Markets are down 50% from 2005 prices </li></ul><ul><li>Even at 10% annual growth in prices, the housing market will not recover until after 2020 </li></ul>
  12. 12. Pricing <ul><li>How can a brand new pair of tennis shorts only cost $4 </li></ul>
  13. 13. The Longest Soft Market Ever <ul><li>Any signs of insurance premiums going up? </li></ul><ul><li>Maybe due to re-insurance rates </li></ul>
  14. 14. Enough with The Negative Waves
  15. 15. I See the Wrong Size Glass
  16. 16. The Web is NOT the Internet <ul><li>The Internet came first – the pipes and stuff </li></ul><ul><li>The Web (WWW) was the first user interface for the Internet that had mass appeal </li></ul><ul><li>Mobile is the next great user interface and will dwarf the Web in both size and speed </li></ul>
  17. 17. Web 1.0, 2.0 and 3.0 Took 15 Years
  18. 18. Now The Internet is Everywhere
  19. 19. The Internet of Things <ul><li>There are more “Things” connected to the Internet than People connected to the Internet </li></ul>
  20. 20. The Internet of Things <ul><li>Smart toilets </li></ul><ul><li>Run automatic test on urine samples </li></ul>
  21. 21. The Internet of Things <ul><li>Smart concrete </li></ul><ul><li>Tracks traffic </li></ul><ul><li>Tracks stress in roads and bridges to anticipate repairs </li></ul>
  22. 22. The Internet of Things <ul><li>Smart environment </li></ul>
  23. 23. The Internet of Things <ul><li>Smart bath room mirror </li></ul><ul><li>With remote control </li></ul><ul><li>(NOTE TO ME – you were in Orlando Duke) </li></ul>
  24. 24. The Internet of Things <ul><li>Smart mirror in retail store </li></ul><ul><li>You can do the same thing now using an XBox Connect system in your living room </li></ul>
  25. 25. The Internet of Things <ul><li>Smart military exoskelton </li></ul>
  26. 26. The Internet of Things <ul><li>Military tech always moves to the private sector </li></ul><ul><li>BTW – if you wonder if you will live to see the merger of man and machines, good news, you already have </li></ul>
  27. 27. The Internet of Things <ul><li>Of course, sometimes we see the future wrong </li></ul><ul><li>This was Charlie Chaplin’s view of the Industrial Revolution man in the movie Modern Times </li></ul>
  28. 28. The Future is Already Here <ul><li>Can you do this with your phone? </li></ul><ul><li>Over 1/3 rd of Americans can today </li></ul><ul><li>NOTE: Please raise your hand if you don’t know what this is </li></ul>
  29. 29. Augmented Reality <ul><li>Google Goggles </li></ul><ul><li>Camera app recognizes many buildings and shows you more information – with links – on phone as you are there </li></ul>
  30. 30. Augmented Reality <ul><li>Google Goggles </li></ul><ul><li>http://www.qrstuff.com/ </li></ul><ul><li>Create Your Own QR Codes </li></ul>
  31. 31. QR Code Generator
  32. 32. Augmented Reality <ul><li>Not limited to buildings </li></ul><ul><li>Maybe some privacy issues? </li></ul>
  33. 33. Augmented Reality Saves You $
  34. 34. Cloud Computing & Mobile
  35. 35. Cloud Computing & Mobile <ul><li>We are moving away from software that exists on our hard drives to applications that exist both in the cloud and in our pockets. </li></ul><ul><li>We no longer expect to go to the software - we expect the software to come to us. </li></ul><ul><li>The future of software is in “everywhere apps” that aren’t tied to a single device, but rather to the end user - available on any platform the user prefers </li></ul>
  36. 36. Change that to Customer Service <ul><li>We are moving away from customer service that exists at a specific location to service that exists both in the cloud and in our pockets. </li></ul><ul><li>We no longer expect to go to customer service- we expect the customer service to come to us. </li></ul><ul><li>The future of customer service is in “everywhere service” that aren’t tied to a single device, but rather to the end user - available on any platform the user prefers </li></ul>
  37. 37. 2011 Digital Trends
  38. 38. The “New” Golden Rule of Business <ul><li>Give your customers the ability to do what they can’t currently do but would want to do if they only knew it was possible </li></ul><ul><li>Golden Rule Corollaries </li></ul><ul><li>If it can be done, it will be done </li></ul><ul><li>If you don’t do it, someone else will </li></ul>
  39. 39. The Internet is VERY Important <ul><li>But if the Web only influences 50% of Sales </li></ul><ul><li>And only makes 10% of sales </li></ul><ul><li>Where do the other 50% and 90% happen? </li></ul><ul><li>So, what’s so important about the web? </li></ul>
  40. 40. The Internet is VERY Important <ul><li>Notice the TREND line </li></ul>
  41. 41. The Digital Divide
  42. 42. Where is Mobile Going
  43. 43. What Forrester Research Says <ul><li>Too many apps built today treat the smart phone as a little PC. That's the wrong way to think about it. Mobile experiences make up for their interface limitations with knowledge. </li></ul><ul><li>When a phone knows where you are, what you're doing, your identity and history, and even potentially your attitudes -- based on what you've done in the past year and the past five minutes -- it can help predict and deliver what you want right now. </li></ul><ul><li>This is the context that makes mobile devices more intimate and completely different from traditional Web experiences. </li></ul>
  44. 44. What Forrester Research Says <ul><li>  Rather than chase this technology, marketers should build a roadmap to integrate with it in four stages. </li></ul><ul><li>1. Master the basics. Half the companies we interviewed for the report haven't gotten beyond the &quot;help you find the nearest store&quot; type apps. If you've got products or services to deliver, build up the data around those items to make it easier to deliver them based on context. </li></ul><ul><li>2. Layer in intelligence. Use data and context to create more engaging experiences, like reminding you when a flight is late and suggesting things to do while you wait. </li></ul><ul><li>3. Break from PC contexts. Create experiences that are distinctly un-Weblike, based on knowledge of who the customer is, her history, and her complete context (like who else is with her right now). </li></ul><ul><li>4. Embrace motion as a control mechanism. The most engaging apps right now respond to actions like shaking and bumping phones. What's the appropriate action for your customer? </li></ul>
  45. 45. What Forrester Research Says <ul><li>If you compete based on cost in a slower-moving industry like insurance or business services, start with stage 1 and know where you're headed. </li></ul><ul><li>Focus on your consumers' pain points and behavior, not just on what information you can fling into a mobile app. </li></ul>
  46. 46. How Smart Phone Users Describe Their Phones
  47. 47. Pew Internet Project <ul><li>83% of American Adults own a cell phone </li></ul><ul><li>42% of those own a smart phone </li></ul>
  48. 48. Which Phones Matter?
  49. 49. Apps vs. Mobile Web <ul><li>Smart Phone Users Overwhelming prefer apps </li></ul>
  50. 50. Three Types of App Users <ul><li>Repetitive Now </li></ul><ul><li>Bored Now </li></ul><ul><li>Urgent Now - Insurance Apps </li></ul>
  51. 51. Insurance App Features <ul><li>Branding </li></ul>
  52. 52. Insurance App Features <ul><li>Connections </li></ul>
  53. 53. Insurance App Features <ul><li>Location Aware </li></ul>
  54. 54. Insurance App Features <ul><li>Location in Claims App </li></ul><ul><li>Time Date in Claims App </li></ul><ul><li>Camera in Claims App </li></ul>
  55. 55. Insurance App Features <ul><li>Social Media extended </li></ul>
  56. 56. Insurance App Features <ul><li>Payments </li></ul>
  57. 57. Insurance App Features <ul><li>Share forms </li></ul>
  58. 58. Insurance App Features <ul><li>Get Quote </li></ul>
  59. 59. Insurance App Features <ul><li>Location aware roadside assistance </li></ul>
  60. 60. Smart Phones vs. Tablets <ul><li>There are 100 million smart phones in America </li></ul><ul><li>15 million tablets </li></ul>
  61. 61. Mobile Web vs. Mobile Website <ul><li>Native Apps can use native phone features – GPS, camera, contact list, local data storage, do not require connection </li></ul><ul><li>Mobile Web Sites boost you Google ranking and are found in search </li></ul><ul><li>You need both </li></ul>
  62. 62. Can Your Business Learn from Amazon?
  63. 63. Jeff Bezo’s 3 Big Ideas <ul><li>Digital </li></ul><ul><li>Customer Service </li></ul><ul><li>High Margin / Low Prices </li></ul>
  64. 64. Idea #1 – Digital Advantages <ul><li>Bricks and Mortar Stores Have Limits </li></ul><ul><li>High fixed and variable costs </li></ul><ul><li>No real time metrics </li></ul><ul><li>Slow pace of change </li></ul><ul><li>Limited reach or territory </li></ul><ul><li>Limited space </li></ul><ul><li>Limited product lines </li></ul><ul><li>Online Advantages </li></ul><ul><li>Small variable costs </li></ul><ul><li>Real time metrics </li></ul><ul><li>Real time changes </li></ul><ul><li>No physical limit on reach – no territory </li></ul><ul><li>Unlimited space </li></ul><ul><li>Unlimited product lines </li></ul>
  65. 65. Idea #2 – Customer Service
  66. 66. Idea #3 – High Margin / Low Prices
  67. 72. <ul><li>Contact Us for More Information at… </li></ul><ul><li>[email_address] </li></ul><ul><li>800-768-0907 </li></ul><ul><li>www.sehmobile.com </li></ul>