Let's Get Visible! with Karla Smith, Winnefox Library System
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1) Winnefox Library System implemented a linked data project with SirsiDynix and Zepheira to make their library catalog records discoverable on the open web. 2) They saw initial success in the first few months with new visitors being directed to their catalog from Google searches. 3) However, as early adopters they experienced challenges as the linked data product was still being developed with no documentation and frequent changes being made.
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Let's Get Visible! with Karla Smith, Winnefox Library System
- 1. Let’s get Visible: Linked Data @ Winnefox Karla Smith, ILS Manager, Winnefox Library System Oshkosh, Wisconsin
- 2. About Us – Winnefox Library System
- 4. …And a Cat:
- 10. Intro to Linked Data
- 11. Intro to Linked Data
- 12. You use Linked Data every time you search the internet. Not just a link to Wikipedia— actual text from Wikipedia Nutrition Data from USDA The important bit of the recipe with link to source. Images from Google Image Search
- 13. Linked Data — what most folks need to know: This is a MUG! It is used for drinking.
- 14. Linked Data—Bare Bones: •Machine readable data that is automatically linked to other data across the internet
- 15. •Machine readable data that is automatically linked to other data across the internet •Can’t be confined to one document (like a MARC record)* Linked Data—Bare Bones:
- 16. •Machine readable data that is automatically linked to other data across the internet •Can’t be confined to one document (like a MARC record)* •Not data in which a person manually inserts a link to another page of data Linked Data—Bare Bones:
- 17. •Designed to be interpreted by computers, not people. Linked Data—Bare Bones:
- 18. •Designed to be interpreted by computers, not people. •Not designed by or for libraries or librarians! Linked Data—Bare Bones:
- 19. Linked Data for libraries —Bare Bones •Linked Data for Libraries= BIBFRAME
- 21. Linked Data for libraries —Bare Bones
- 22. Linked Data for libraries —Bare Bones •All major library-related vendors are developing to take advantage of BIBFRAME
- 23. Linked Data for libraries —Bare Bones •You don’t have to do it yourself
- 25. Library.link
- 26. Library.link
- 27. According to Mashable: 90% of the web is “your bank account and a bunch of library catalogs…”
- 28. Library.Link whups Wikipedia’s butt!
- 29. Let the journey begin!
- 31. April 8 2016 May 23 2016 Saw Demo at PLA Saw Demo at COSUGI June 13 2016 Signed Contract Went “Live” July 29 2016
- 38. SirsiDynix’s name for their service of working with Zepheira to link their customers’ data. SirsiDynix Extracts our records
- 39. SirsiDynix’s name for their service of working with Zepheira to link their customers’ data. SirsiDynix Extracts our records They send them to Zepheira who BIBFRAMifies them.
- 40. SirsiDynix’s name for their service of working with Zepheira to link their customers’ data. SirsiDynix Extracts our records They send them to Zepheira who BIBFRAMifies them. Zepheira publishes them to the web
- 41. Back end setup
- 42. Back end setup
- 43. Back end setup
- 45. • Website: www.winnefox.org • Catalog: wlso.ent.sirsi.net • Visibility data: winnefox.library.link • Website: www.winnefox.org • Catalog: catalog.winnefox.org • Visibility data: link.winnefox.org
- 47. April 8 2016 May 23 2016 Saw Demo at PLA Saw Demo at COSUGI June 13 2016 Signed Contract Went “Live” July 29 2016
- 48. End of August seeing results in Google searches. By end of Sept, almost 100 new visitors to our catalog from link.winnefox.org
- 49. All sessions “new” at beginning. Catalog not even live until Oct 12th. WOO-HOO!!
- 52. And then came November/December…
- 55. The downside to being an early adopter, or pilot site is that no one really knows what they are doing yet. • No Documentation • Product isn’t complete • Product changing • Web changing
- 63. Let’s get Visible: Linked Data @ Winnefox Any Questions? Karla Smith, ILS Manager, Winnefox Library System 106 Washington Ave, Oshkosh, Wisconsin smith@Winnefox.org -- (920) 236-5257
Notes de l'éditeur
- 30 Public libraries, 29 libraries sharing ILS +- 500,000 Bib records +- 1.2 million Items 3.1 million annual circ system-wide—ranging from 4K to 900K
- OK, technically One-and-a-Sixth dogs.
- How many of you have heard of Linked Data? How many would say you sort of understand it?
- I will give fair warning that my approach to Linked Data is a bit odd, and certainly not scholarly. That said, I will give the briefest of introductions to what Linked Data is, from my perspective.
- …and I was hooked!
- Would anyone like to read this for us? Nice and loud. Does that make sense to anyone in the room? Good! You can do the presentation! ……
- This was my reaction. Then someone showed me this:
- Lightbulb is starting to go on! Linked data is data that is automatically linked to other data. Isn’t that profound?
- OK, I’m over-simplifying things, but I don’t care how it’s done or how it works—it’s a tool. As long as the mug holds coffee, I don’t care what words are on it or how it was made! This is why I am not in Tech Services! For those of you wearing multiple hats, this is how to explain it to your Reference Staff, your Directors, your Boards. I am making the assumption that you already probably know more than I do about Linked Data, or at least that you are proficient Information specialists and can research the gory details for yourselves. But I will lay out the bare bones of Linked Data.
- * OK, I’m not sure this is technically true. Individual records are still being created, but their whole meaning of life is to link and be linked to other records.
- Just because a MARC record has a link in the 856 field doesn’t make it Linked Data. Neither is a Recommended Reading list with links into the catalog.
- We got into the game a little bit late, but we got there!
- You’ve probably all seen this before, but I am doing due diligence….I don’t know why BIBFRAME is capitalized—it isn’t an acronym.
- So, as an example…
- Zepheira is the primary company that converts records to BIBFRAME.
- Even if your ILS vendor doesn’t have a conversion service/product yet, you can go directly to Zepheira to get your records converted. Given that this event is a gathering of Tech Services folks, y’all might actually want to do it yourselves, but that is a presentation for someone else.
- Zepheira has created/organized the Library.Link network to facilitate getting libraries more visible and present on the web.
- READ A Library claims and activates their Local Link Graph domain on The Library.Link Network. The Library adds key descriptive information like locations, hours, links, and services to their Local Graph. The Library determines how much additional information they wish to make visible (e.g. catalog, events, special collections, and archives The Library works with their providers to begin publishing the desired content to their Local Graph.
- All sorts of data Gets transformed Gets added links, info, and refreshed Published to the web in best form for content Is now consumable by public
- Library.Link is working on remedying that…
- The trick is getting it indexed. Remember the days when we DIDN”T want to be indexed? robots.txt? Anyone?? Winnefox sent Zepheira 487,810 marc records on 5/6/17. That exploded into 1,003,773 links published on the web. We are 1 of those 1000 library systems, and our 29 members are part of the 2500 physical locations.
- So, that was the intro and whirlwind tour of linked data in general…But this presentation is supposed to be a travelogue, not a handbook. I’ll be using the terms “Visibility” or “Bluecloud Visibility” to describe what we are “using.” These are SirsiDynix product terms. Altho’ I only mention Google searches, our records are being indexed by Bing, Yahoo, and other search engines—just not with the same voracity as Google.
- Let’s start with a Brief intro demo, we’ll do more later if there is time. We’ll see how this works… Esc to exit Slide Show; Alt Tab to get to Chrome
- My introduction to Linked Data was at PLA in April 2016…and again at SirsiDynix Users’ Group Conference in May2016…Winnefox purchased SD’s Linked Data product “Visibility” in June 2016. Went Live July 29th 2016.
- The very first thing we did was to register with Library.link network. That “reserved” our Winnefox name in the library.link domain. I did this at PLA, actually--before even talking to anyone back home about whether we wanted to do this or not. I even registered some of our common named libraries, just to snatch the name. Ex Berlin, Princeton, Kingston.
- Next thing was to get support to do it. Our libraries are battling to get their patrons’ attention, while still underwater. At a system-wide meeting, I showed them the Molly Brown example. They were hopping up and down with excitement. We want our stuff to be findable on the web. The Denver Public Library proved this is doable. If we can get Google (bing, yahoo, etc) to bring back library stuff when a kid types in “fantasy books at packwaukee library” it would be the greatest thing.
- First estimated quote –ballpark $24,000. That’s a LOT of money for us.
- Remembered we had this little pot set aside from better days for “New” technology. Don’t remember the last time we used it…
- After talking to sales reps and asking for a “real” quote it came down quite a bit. Then I reminded them of all we’ve done for the company in terms of beta testing, and how this product was still barely viable, and how they needed more people using it…. Final price: about ½ of original quote.
- “If it does what it says it will, we’ll find the $xxx/year to do it.” says one of our smallest, fine-free libraries. In fact, our member libraries aren’t paying for any of it yet, because we used the $$ from the New Tech Fund. So, we bought it, now what? What did we get for our $$?
- SD Extracts our MARC data …and sends it to Zepheira,
- Zepheira turns it into Bibframe and…..
- …and then publishes it to the web. Then we do some setup in SirsiDynix software back end .
- Setup address info, hours, phone, website, etc
- Add policies for Cover Art, and policies for additional links
- Specify link labels and URLs Go to link.winnefox.org and you get…
- Hours, address, phone, map…..Details tab lists hours. Resources: This is the breakdown of all the different resources that are associated with items owned by the Winnefox Library System. The numbers of resources in this screenshot are inaccurate, which I will explain later.
- Had to add/modify DNS entries so that everything ends in “winnefox.org.” This gives our domain more weight with the search engines, and expands our web “footprint.”
- This slide from a recent webinar by SD and Zepheira explains things pretty well. The AIDA model of web marketing can be applied. Harvest & Search Index = create Awareness/Attention – this is do the search engines even know the info is there. Once records transformed and published, Google becomes aware. Impressions = Interest – does anyone care enough to look for them? Clicks = Desire – does anyone really want to look AT these records? Spending time at library catalog = Action – Will they do something in order to look.
- Just a reminder of the initial timeline. We were told—repeatedly—that it takes time for Google to index all the records, AND (more importantly) for the search engines to believe that the data is relevant and ought to be returned to user’s request. “Don’t expect to see your items showing up for months.” Most sites said it takes 6 months before they really saw their records start appearing.
- We were seeing search results by the end of August! By end of September we had almost 100 NEW visitors to our catalog from link.Winnefox.org. WooT! This was phenomenal. I was tellin’ everyone!
- Obviously, at beginning, every session is “new” hence the big plummet at the beginning. Lots of the initial sessions were me, but I was only “new” once. We had Visibility point to Enterprise catalog. But, we were using VuFind as our catalog until mid October, so link.winnefox.org was in top 3 referral stats until then. I was soooooo excited!
- Visibility is almost all I wanted to talk about! I’m sure I probably bored a lot of people. But this was way better than we had hoped. We were getting ready to figure out what sort of Marketing to do to introduce this to our public and get them to help promote our presence on the web. But one had to type in “Winnefox” with whatever search term used in order to get library records. Well, most patrons identify with their local library—they don’t know who “Winnefox” is.
- So, we decided to switch tracks and register each of our libraries with Library.link individually. This meant creating DNS entries for link.xxxlibrary.org for all of our libraries. This meant creating DNS entries for catalog.xxxlibrary.org for all of our libraries. This meant having SD modify our Enterprise instance to redirect catalog.xxxlibrary.org to the right profile with in the catalog. This meant setting up the behind-the-scenes policies in SirsiDynix’s software for all 29 of our libraries. This took a while.
- This ALSO MEANT re-processing all our bib records (Dec 7, 2016), and was like starting over. Suddenly WE HAD….
- You couldn’t find our materials on the net at all—not even on page 10 of results. I was crushed! All the previous results leading to link.Winnefox.org were dead—because “Winnefox” doesn’t own hardly anything, it’s all owned by member libraries! All one got was a 404 Not Found error.
- Look at that! It was a blue, blue Christmas for Karla! And, of course it coincided with year-end budget reviews and this time there was a minor kerfuffle with one of our libraries’ city council members suddenly questioning their library’s membership fees, which percolated up and agitated a couple of Winnefox board members, and “why did you spend so much money on this stupid Google thing that isn’t working?”
- But remember—we got a 50% discount because we were willing to be guinea pigs. And, we’re learning tons and we’re helping make the product better for all of your libraries. Remember, altho’ we’re an SD library using BLUEcloud Visibility, “the product” is really linked data as provided by Zepheira through Library.link network. That is ILS vendor agnostic. Still, we were draggin’ and needed to do something to gain back some of the ground we lost.
- This graph is from the 1st of August, 2016 to the beginning of May 2017. You can see we’ve started to bounce back.
- But link.Winnefox.org is still at the top of the heap, and there really are very few records tied to link.Winnefox.org, so most of them are from before we split out the libraries. So, what are we doing now?
- I am trying to figure out how to build the Web Visibility for our libraries. This spring, Zepheira started shifting some of the emphasis from just getting results in Google searches, to trying to do more to promote the library’s web visibility in general. They added ways to easily embed parts of the link.xxxlibrary.org pages into other web pages, social media, etc. Every time someone posts or clicks on a post of some materials from one of our link.xxxlibrary.org sites, it enhances the web presence (and/or search engine’s awareness) of link.xxxlibrary.org. Increasing that awareness means our patrons are going to see our results appearing more often in their web searches all over. It means Siri will come back with something useful if you say “Hey, Siri, search Google. Does Neenah Library have the book Gone Girl?” Of course, one has to correct the spelling of Neenah. Eventually, the goal is to not need to add “xxx library” after searches. But Googles is trying very, very hard to figure out what you are searching for.
- Public library NEENAH dog training
- NEENAH public library dog training
- DOG TRAINING Neenah public library. So, you see, Google is sensitive to word order.
- So, we’ll wrap this up with another demo Esc to exit Slide Show; Alt Tab to get to Chrome Search “Reggae Music Ripon
- These should be links to Sign Up for Text Notices and Events. What is actually displaying are links that are harvested from the library’s website.
- These should be links to Sign Up for Text Notices and Events. What is actually displaying are links that are harvested from the library’s website.