Growing CLV, Automating
Replenishment and
Predictive Marketing with
Magento + MailChimp
Jeff McRitchie – MyBinding.com
Ste...
Today’s Presenters
Stephen Enfield
President/CEO - POS Supply Solutions
Jeff McRitchie
VP of Marketing – MyBinding.com
And...
About MyBinding.com
About MyBinding.com
About POS Supply Solutions
About POS Supply Solutions
Windsor Circle Partners
Today’s Agenda
Segmentation & Personalization
Cart Recovery
Automated Replenishment
Innovations & Must Haves for 2016
Looking back at 2015
 eCommerce Sales up 20.9% y/y*
 Cyber Monday - $3 billion (up 12% y/y)**
 AOV - $133
 204+ billio...
What is Working
Customer Segmentation
 Develop highly targeted
campaigns
 Improve message relevancy
 Test and reveal strategies that
gi...
Improve Personalization
with Advanced
Segmentation
 First Purchase Before 11/23
 2014 Cyber Week Buyers
 NFL Team (Zip ...
More Control Over
Messaging
 Purchase Frequency is 6
 CLV is Greater than 1000 in
Last 6 Months
Reclaim Lost Revenue with Cart Recovery
 Personalized messaging
 Quick Set-up
 Anti-Gaming Technology
 Reclaim 5-25% o...
Cart Recovery Boosts Sales
 Detect cart abandonment
through Magento
 Provide rich content and product
information on ite...
30.4% Open Rate
8.7% Click Rate
Personalized Replenishment Keeps Customers
Coming Back
 Predict individual consumption
patterns
 Basket multiple repleni...
...With Some Amazing Results
Industry Avg. RPE - $0.10
– Experian 2014
Average RPE by Industry
Medical Supply (All) – $1.5...
Remind Them Before They Run Out
 Reach B2B customers with
depleted stock
 Timing is critical
 Make process as quick and...
26.7% Open Rate
5.4% Click Rate
Personalized Replenishment Keeps Customers
Coming Back
 Predict individual consumption
patterns
 Basket multiple repleni...
Reorder Incentives
 Drive loyalty, retention
& revenue
 Offer Coupons
 Automate messages to
individual customers
 Know...
Two-Tiered Approach to Replenishment
Tier One
 Automated, One-to- One Emails
 Based on Replenishment Date,
calculated vi...
20.2% Open Rate
2.7% Click Rate
Why MailChimp
Innovating in 2016
 Better order & shipping
management
 Brand differentiation
 Personalization
What Are You Testing?
“Must Have” Extensions
 Urapidflow by Unirgy
 Webshopapps Shipping Matrix and Over Ride
 Universal Variable and Opentag...
What Are You Testing?
 Cost efficient shipping options
 Streamlining checkout process
 Replenishment automation
 Browse Abandonment
 Cart Recovery
 Retention Automation
Campaigns - Top 3 “Must Haves” for 2016
About Windsor Circle
About Windsor Circle
We are a Predictive Lifecycle
and Retention Marketing
Platform that Helps
Retailers Grow Customer
Lifetime Value
Case Study after Case Study = Public Proof
Retention
Perfectly Brewed
How CoffeeForLess made more 
than $500K in 6 months ...
The Customer Lifetime Value Game
Lounge #314
Learn how to win more
business from customer
personas like:
• “Repeat Pete”
•...
The Customer Lifetime Value Game
Lounge #314
Learn how to win more
business from customer
personas like:
• “Repeat Pete”
•...
Thank you!
Prochain SlideShare
Chargement dans…5
×

Growing CLV, Automating Replenishment and Predictive Marketing with Magento + MailChimp

165 vues

Publié le

Learn from retail executives from MyBinding.com and POS Supply as they present best practices for customer retention and lifecycle marketing. In this slideshare you’ll see how both brands combine Magento and MailChimp, and Windsor Circle to develop highly-targeted campaigns that drive revenue and engagement. View this quick-hitting strategy slide deck filled with actionable tips that can be implemented immediately.

This slide deck was used during a breakout session during Magento Imagine 2016 and was sponsored by Windsor Circle.

Publié dans : Commerce de détail
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Growing CLV, Automating Replenishment and Predictive Marketing with Magento + MailChimp

  1. 1. Growing CLV, Automating Replenishment and Predictive Marketing with Magento + MailChimp Jeff McRitchie – MyBinding.com Stephen Enfield - POS Supply Andrew Pearson – Windsor Circle
  2. 2. Today’s Presenters Stephen Enfield President/CEO - POS Supply Solutions Jeff McRitchie VP of Marketing – MyBinding.com Andrew Pearson VP, Marketing – Windsor Circle
  3. 3. About MyBinding.com
  4. 4. About MyBinding.com
  5. 5. About POS Supply Solutions
  6. 6. About POS Supply Solutions
  7. 7. Windsor Circle Partners
  8. 8. Today’s Agenda Segmentation & Personalization Cart Recovery Automated Replenishment Innovations & Must Haves for 2016
  9. 9. Looking back at 2015  eCommerce Sales up 20.9% y/y*  Cyber Monday - $3 billion (up 12% y/y)**  AOV - $133  204+ billion emails sent by MailChimp *ChannelAdvisor SSS Report 12/15 **Adobe 12/15
  10. 10. What is Working
  11. 11. Customer Segmentation  Develop highly targeted campaigns  Improve message relevancy  Test and reveal strategies that give customers a reason to open and act
  12. 12. Improve Personalization with Advanced Segmentation  First Purchase Before 11/23  2014 Cyber Week Buyers  NFL Team (Zip Code Proximity)
  13. 13. More Control Over Messaging  Purchase Frequency is 6  CLV is Greater than 1000 in Last 6 Months
  14. 14. Reclaim Lost Revenue with Cart Recovery  Personalized messaging  Quick Set-up  Anti-Gaming Technology  Reclaim 5-25% of carts  Current client avg: ~15%
  15. 15. Cart Recovery Boosts Sales  Detect cart abandonment through Magento  Provide rich content and product information on items left in cart  Offer incentive coupon to entice return, but limit this with anti-gaming
  16. 16. 30.4% Open Rate 8.7% Click Rate
  17. 17. Personalized Replenishment Keeps Customers Coming Back  Predict individual consumption patterns  Basket multiple replenishable products into single email  Completely customizable
  18. 18. ...With Some Amazing Results Industry Avg. RPE - $0.10 – Experian 2014 Average RPE by Industry Medical Supply (All) – $1.51 Top Performers - $2.11 Health & Beauty (All) - $1.23 Top Performers - $1.87 Consumer Goods (All) - $0.76 Top Performers – $1.29 B2B Supply (All) - $0.62 Top Performers – $1.09
  19. 19. Remind Them Before They Run Out  Reach B2B customers with depleted stock  Timing is critical  Make process as quick and easy as possible
  20. 20. 26.7% Open Rate 5.4% Click Rate
  21. 21. Personalized Replenishment Keeps Customers Coming Back  Predict individual consumption patterns  Basket multiple replenishable products into single email  Completely customizable
  22. 22. Reorder Incentives  Drive loyalty, retention & revenue  Offer Coupons  Automate messages to individual customers  Know customer’s needs before they do  Reminder of other items available
  23. 23. Two-Tiered Approach to Replenishment Tier One  Automated, One-to- One Emails  Based on Replenishment Date, calculated via Windsor Circle  Offers no discount, simply a reorder prompt Tier Two  Quarterly category based Replenishment emails  Discounts per category  40 of these send approx. 3 per week, 4 times per year This approach has more than doubled Replenishment revenue!
  24. 24. 20.2% Open Rate 2.7% Click Rate
  25. 25. Why MailChimp
  26. 26. Innovating in 2016
  27. 27.  Better order & shipping management  Brand differentiation  Personalization What Are You Testing?
  28. 28. “Must Have” Extensions  Urapidflow by Unirgy  Webshopapps Shipping Matrix and Over Ride  Universal Variable and Opentag by Qubit  Full Page Cache / Crawler by Extendware  Feed Pro by Gomage  Windsor Circle  Discontinued Products by Added Bytes
  29. 29. What Are You Testing?  Cost efficient shipping options  Streamlining checkout process  Replenishment automation
  30. 30.  Browse Abandonment  Cart Recovery  Retention Automation Campaigns - Top 3 “Must Haves” for 2016
  31. 31. About Windsor Circle
  32. 32. About Windsor Circle
  33. 33. We are a Predictive Lifecycle and Retention Marketing Platform that Helps Retailers Grow Customer Lifetime Value
  34. 34. Case Study after Case Study = Public Proof Retention Perfectly Brewed How CoffeeForLess made more  than $500K in 6 months from Data‐Driven Lifecycle Emails CA SE ST U D Y A Global Cart Recovery How retailers in the US, UK, and Australia are recovering over 15% of their abandoned carts CA SE ST U D Y Engagement Sommelier How BrewUK sees 3x the engagement from data‐driven marketing CA SE ST U D Y Designed to Engage How the redesign of TeeTurtle’s automated emails and lifecycle marketing strategy increased engagement 146% CA SE ST U D Y
  35. 35. The Customer Lifetime Value Game Lounge #314 Learn how to win more business from customer personas like: • “Repeat Pete” • “Money Bags Moe” Increase spend from customer personas like: • “Coupon Christie” • “Browsing Bill” & Win Prizes!
  36. 36. The Customer Lifetime Value Game Lounge #314 Learn how to win more business from customer personas like: • “Repeat Pete” • “Money Bags Moe” Increase spend from customer personas like: • “Coupon Christie” • “Browsing Bill” & Win Prizes! Play to Win an
  37. 37. Thank you!

×