Griffin Technology and CafePress Services share strategies on how they’ve grown their own commerce castles using the 9 pillars of retention. At Magento Imagine Commerce 2015, Mike Shepherd and Bethany Ruopp presented successful ways to win-back customers, get existing customers to buy more and ways recover abandoned carts. Learn from Mike, Bethany, and Brad McGinity of Windsor Circle on how to leverage predictive retail analytics and data-driven marketing automation to maximize revenue from your existing custom
3. What is Windsor Circle?
WC Promise
5 days to “go live” or
a free month!
Amazon retains
75% of its
customers.
How about you?
Retailers lose
millions from
abandoned carts.
Recover over 15%!
Pretty graphs aren’t
enough.
Automate now and
drive revenue!
Retention Automation For Retailers
14. Help Your Customers Buy More
Open Rate: 50% Higher
Clickthrough Rate: 150% Higher
15. Help Your Customers Buy More
Open Rate: 50% Higher
Clickthrough Rate: 150% Higher
Conversion Rate: 222% Higher
16. Help Your Customers Buy More
Open Rate: 50% Higher
Clickthrough Rate: 150% Higher
Conversion Rate: 222% Higher
Order Value: 40% Higher
17. Help Your Customers Buy More
Open Rate: 50% Higher
Clickthrough Rate: 150% Higher
Conversion Rate: 222% Higher
Order Value: 40% Higher
Total Revenue: 160% Higher
18. Help Your Customers Buy More
What works:
• Segment Your Customer Groups
• Offer discounts based on buying
behavior
• Simple content changes