Expert speakers from the travel industry give industry leading insight on how to increase ancillary revenue http://events.eyefortravel.com/ancillary-revenue/?t=slideshare

1. 2 days to realise your full revenue potential r:
as Offe
Christm
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savbe re€2Dec ‘07
efo 14th
Ancillary Revenue in Travel 2008
20-21st February 2008, Clontarf Castle Hotel, Dublin
MAxIMISE PROFITS WITH An
ExTRA 18% REvEnuE THAT GOES
STRAIGHT TO YOuR bOTTOM LInE
Expert speakers give industry leading insight Ancillary Revenue
on how to increase ancillary revenue Experts Assemble
ATTEnD THIS EvEnT TO:
• Hear from companies generating up to an extra 18% of high
Santina Doherty, Chuck Jensen, General Manager
profit revenue. Head of Ancillary Revenue, Ryanair – Delta.com, delta airlines
• Discover new high-margin products that go straight to your
bottom line and increase sales of your core offering.
Oral Muir, Sr. Director,
• Raise revenues by over 10% by integrating essential Simon Lilley,
Director of Marketing, Flybe
eCommerce Global Channels,
Marriott international
partner inventory
• Double conversion rates on all ancillary revenue products by
touching the customer the right way with pervasive selling.
Lars Sande, Sales Director, Charles Johnson,
• Increase revenues by tailoring your product proposition to Norwegian air Shuttle aSa Partnerships Manager, virgin Blue
your customers.
• Send sales soaring - undercut your competitors by 2% by
shifting costs and overheads to your customers. Jenn Keen, Divisional Revenue Radoslaw Dutkowski, E-Commerce
Manager UK & Ireland, ihG Manager, LOT Polish airlines
• Debate the best way to source, integrate and control your
highly profitable ancillary inventory.
Nicolas Besse, Narasimha Jayakumar, Account
Seize this vital opportunity to grow Internet Distribution, accor Director EMEA, Expedia Private Label
revenues and maximise profits
Chris Amenechi, Senior Director,
Media Partners Sponsors Helen Horwood, Affiliates and Online international E-Commerce &
Partnerships Manager, hertz distribution Planning
Vic darvey, VP Distribution Charlie Sultan,
and Business Development, MD Sales, Planning & Analysis,
lastminute.com american airlines
Revolutionise your business - open now for the full agenda

2. Raise revenues by registering now on +44 (0)207 375 7551
whatever travel product you sell,
with ancillary revenues you can earn more
Airlines are raising their revenues With such a wealth of information and by maximising selling touch points along
by up to 18% at little extra cost by opportunity Ancillary Revenue in Travel the booking path and travel corridor.
unbundling their fares and selling 2008 will take the industry’s ancillary Let Delta and Norwegian airlines help
of additional products on their web revenue strategy forward. Make sure you to understand the booking habits
sites. The impact on their bottom line you’re not left behind and miss out on of your customers which will allow you
is massive and now hotels, car hire, these key issues: - to pitch products to them at the right
cruises, ferries, tour operators and time to ensure a sale. Come away from
OTAs are all moving into this TAILOR & unbunDLE – Ancillary Revenue in Travel 2008 ready
lucrative money earner. to fully commercialise the travel corridor
The beginning – able to sell multiple products at high
The message is simple: if you are in See revenues rise and increase customer conversion touch points.
the business of selling travel online – loyalty by allowing your customer to tailor
your revenues could be higher! their travel experience by unbundling MAnAGE & MOnEY –
With more and more customers buying and adding additional services. Hear
from Flybe, American Airlines and Sabre
The back office
web direct from the supplier (Europe’s
online travel market has grown by 22% on how to perfect the balance between It’s no use offering additional products
in 2007 and 86% of Hotel rooms will be offering flexibility and overwhelming your and services if you can’t deliver them.
booked direct by 2010) the opportunities customer with sales. Implement a full mix Managing your new product offerings
for growing your revenues by unbundling, and match booking system that allows well will increase customer loyalty
up-selling and cross-selling are enormous. you to shift costs to your customers and alongside rapidly growing profits; being
come out fighting with a 2% price drop. unreliable will damage your brand beyond
The conclusion is clear: ancillary revenue repair. Look at all the systems and
works and now it’s your turn to take strategies that offer seamless delivery
a cut of the profits. Growing ancillary
PRODuCTS –
of the total travel experience.
revenue as part of your business model is Getting the mix right
essential to the survival of your company. Own your customers’ purchasing power InTEGRATE –
But making money is never that easy by being able to offer your customers
everything in one place – your website!
White labels and beyond…
– what products do you offer, when
and how? How do you continue to sell But don’t just add every product going 54% of your ancillary revenue will come
right through the travel trip and how do – hear strategies and get statistics from from commission by offering partners’
you assess the risk to your brand if an Ryanair, Virgin Blue and Go Voyages products so you need to make sure
ancillary product fails to live up to what about what customers are buying and access to this inventory is seamless. The
has been promised? how to sell to them without cannibalising options you have to integrate additional
your core product. Understand the best inventory into your booking path are
This year, for the first time, EyeforTravel practices to expand your product mix to vast. Only at this conference will you
brings you Ancillary Revenue in Travel maximise profits, not headaches…. hear multiple case studies from Expedia,
2008: focusing on what you need to lastminute.com and SideStep of what
know to grow your ancillary revenue, is working for the companies who are
boost your profits and become uber-
THE OTHERS –
earning maximum partner commission.
competitive. The conference brings It’s not just the airlines…
together the companies, such as Airlines are championing the ancillary
Ryanair, American Airlines, Marriott revenue drive – why not you? Web direct
and Expedia, leading the way in the bookings are on the rise and your profits The Product Box
worldwide travel industry. From managing could be too. If you can offer customers Sit back, relax and hear about
to marketing, products to payment; this the products and services they want, all the options you have to
conference will show you how to tailor at an attractive price, your brand can increase you revenues. Listen to
your product proposition to fully realise become their one stop shop for all travel concise information from vendors
your profit potential. purchases. Suppliers such as Marriott, offering to grow your business.
IHG and Accor are doing this, are you? EyeforTravel’s Product Box is
Hotels, car hire, cruises and even other a pressure-free environment to
non-travel brands are diversifying help you select the right partner
the products they offer and to stay to handle you ancillary revenue
competitive it is essential you do too. needs.
Hosted by the airline and hotel
MARKET – decision makers, the interactive
The sell, it’s not hard forum will discuss ideas to
Make the most of your captive customer: diversify your revenue maximising
Easyjet doubled their conversion rates product mix.
Register now at www.eyefortravel.com/arev

3. Maximise profits with high-margin ancillary revenue
DAy onE: wednesday 20th February
Chairman’s Introduction • How far is too far? No airline managers OTHER SuPPLIERS
Michael Smith, SeaMountain Limited forecasted that free amenities are to
become more common, but what
Presentations and Panel
PRODuCTS price increases your profits without
alienating customers? Airlines, why not you? Hotels,
Presentations and Panel • Perfect the balance between offering care hire and cruises are doing
Tried and tested products to flexibility and overwhelming your customer it for themselves…
with too many options that will distract • Hear from suppliers other than airlines
get your ancillary revenue from your core product and damage who are leading the way by up-selling and
strategy off the ground and your brand. cross-selling their way to maximum profits.
new products which offer • Personalisation to profits – engage your • Take back control – why let others
unbelievable margins customer with the freedom to build their generate great profits from your inventory
• Maximise profits from the big three – car perfect trip by combining high margin when you can sell more, for less through
hire, hotel, insurance – examine all the ancillary products and services. your online portal?
options that you have to source, market • Hear from companies who have seen • See how efficient data mining can identify
and sell for more than 15% commission. profits soar by implementing an a la cross selling opportunities.
• Industry insight into what consumers are carte, mechandised, pricing strategy.
• Integrate the partners essential to add
buying - expand your product mix with • Industry leading strategies to maintain value to the travel experience – hear
new highly-profitable products. customer loyalty – offer a price that will what products are working best for
• Profile your customer to target them with attract more sales but not jeopardise each supplier.
precise ancillary offerings that add value to your bottom line.
• Become a one stop shop where you can
their trip and increase your profits. • Maximise profits from your in-house truly own the customer and maximise yield
• Financial services, such as co-branded offerings – its there so why not sell it! from every booking.
credit cards, are used by nearly 100% of Cormac Wheelan, CEO, Datalex • Maximise profits from the predicted 86%
your customers – learn how to get them
Simon Lilley, Director of Marketing, Flybe of customers who will be booking directly
hooked on your brand by implementing
on your hotel website by 2010.
this big earner. Kyle Moore, VP Product Marketing, Sabre
• Hertz have realised massive returns from
• Double your ancillary revenue with loyalty Charlie Sultan, MD Sales, Planning & Analysis,
their Ryanair partnership - could your
programmes – learn how it can be your American Airlines
product sell more elsewhere?
biggest potential earner and increase
Michael Rhodes, E-Commerce Manager,
customer stickiness. Oral Muir, Sr. Director, eCommerce Global
Leger Holidays
Channels, Marriott International
• Look at products you can sell throughout
the travel corridor, from destination Lunch Nicolas Besse, Internet Distribution, Accor
services, events, experience to souvenirs Helen Horwood, Affiliates and Online Partnerships
after they return.
Santina Doherty, Head of Ancillary Revenue,
Workshop Manager, Hertz
Ryanair Networking Coffee Break
Charles Johnson, Partnerships Manager,
Merchandising the
Virgin Blue Direct Channel THE PRODuCT bOx
Ghislain D’auvigny, Director of International Ancillary revenue has become
increasingly important to suppliers; Presentations and Panel
Commercial Development, Go Voyages
Jessica Butcher, Partnerships Manager, Isango!
compensating for increasingly Interactive Forum
narrow margins and leveraging the Sit back, relax and hear about all the options
Networking Coffee Break value of their online retail brand. you have to increase you revenues. Listen to
To succeed suppliers can borrow concise information from vendors offering to
TAILOR & unbunDLE from their OTA counterparts grow your business. EyeforTravel’s Product
to merchandise and cross sell Box is a pressure-free environment to help
effectively. Datalex and CarTrawler you select the right partner to handle you
Presentations and Panel
continue to enable industry ‘first- ancillary revenue needs.
Cut your prices while increasing
movers’ in driving the new ancillary Hosted by the airline and hotel decision
profit by unbundling the travel business model and will run an makers, the interactive forum will discuss
experience – give flexibility to interactive workshop session ideas to diversify your revenue building
your customer to tailor the to demonstrate how best to product mix.
product to their needs merchandise the air fare; integrate
• Learn how to maximise revenue in ancillary products and services
your most profitable distribution channel into the booking path; and ensure
– unbundle in web direct and come relevance of product and service to
out fighting with a 2% price drop. the online consumer.
call +44 (0)207 375 7551 to secure you place

4. grow your brand by offering an expanded product mix
DAy two: thursday 21st February
MARKET Narasimha Jayakumar, Account Director EMEA,
Expedia Private Label
Ancillary Revenue
Vic Darvey, VP Distribution and Business
Snapshot
Presentations and Panel
Development, lastminute.com
Touch your customer in 1 EasyJet earning £77m or
the right way to maximise Tim Simmonds, Director of Business Development, an extra £3.81 per seat.
SideStep
conversions – commercialise
2 Increased number of consumers
your travel corridor... Lunch booking direct from all suppliers.
• How much is too much? Get tried and
3 Ryanair generating £221m
tested information on the level of selling MAnAGE & MOnEY in ancillary revenue
that customers will tolerate.
• Understand the booking habits of your Presentations and Panel 4 63% of airline managers believe
customer and what touch points offer the The back office – the power unbundling is the future
best conversion rates – get the highest
to deliver all you have 5 Hotels increasing brand
profit from every product.
promised…and manage reputation by offering
• Maximise sales from your web traffic by consumers the total travel
that extra 18% revenue
fully commercialising the travel corridor
• To be or not to be - that is the question. experience on their sites.
– sell from the moment they book until
after they return. Hear all the information on the costs and 6 AirAsia’s ancillary revenue
conflicts moving into a dynamic packaging grew by 77% allowing fares
• Don’t cannibalise your core product - learn
space can bring.
about the best way to introduce new to go down 2%
products and services to compliment main • Statistics to convert the non-believers –
sales, not affect them. give your management rock hard evidence 7 SkyEurope generating 18%
of the need to offer ancillary products to of revenue from ancillary
• Benchmark against the market leaders products and services
stay competitive.
who have fully commercialised their travel
corridor to sell a variety of products and • Measure it to manage it – the revenue 8 Major brands complimenting
services across multiple touch points. manager’s point of view. Track, optimise and their revenue by offering all
control your new revenue stream travel products
Chuck Jensen, General Manager – Delta.com,
Delta Airlines • What’s the best way to take payment
for your customers, partners and –
9 Predicted 86% of customers
Lars Sande, Sales Director, Norwegian Air Shuttle ASA booking hotels on your
most importantly – for you.
Bobby Healy, Chief Technical Officer, CarTrawler website by 2010.
• Get to the nit and grit – who pays for
Networking Coffee Break what and which factors play a part in how 10 Virgin Blue’s ancillary revenues
much you both contribute to this win-win covered the operational costs
relationship. of four of their fleet for a year
InTEGRATE • Examine the systems available to offer
customers mix and match style booking
Presentations and Panel
– usability will give you an essential edge
Connect to higher profits and over your competitors. Have your say…
greater sales with the latest • Mark yourself out from the crowd by being The conference is specifically
technology to integrate reliable and trusted – examine the systems designed to encourage
essential partners available to handle the pressure that
active participation and
bourgeoning customer demand will place
• Integrate, connect and control – manage networking. Not only will you
on your infrastructure.
the dynamic partnerships that will
contribute to 54% of your ancillary windfall Jenn Keen, Divisional Revenue Manager, hear stimulating, thought
UK & Ireland, Inter Continental Hotels Group provoking presentations,
• Beyond the white label. What solutions are
there for full dynamic integration with your Chris Amenechi, Senior Director International you will have the chance to
partners? E-Commerce and Distribution Planning, discuss topics and get your
• Essential technologies to give you
Continental Airlines questions answered.
seamless and cost effective integration Barry Biffle, SVP and Chief Marketing Officer,
while expanding your product mix. Spirit Airlines
• Powerful tools to handle multiple inventories Radoslaw Dutkowski, E-Commerce Manager,
– from multiple partners – whilst maintaining LOT Polish Airlines
control and maximising your margins. Craig Cherry, Head of UK Procurement,
• Get the pros and cons of all the Cosmos (tbc)
technologies on offer for connecting to
your partners and the inevitable higher This agenda is being updated
profits your ancillary revenue strategy all the time - visit:
will bring. www.eyefortravel.com/arev
Register now at www.eyefortravel.com/arev to save €200

5. Fax this completed registration page to +44 (0)207 375 7576
Offer:
Christmas
00
savbe re€2Dec ‘07
Ancillary Revenue in Travel 2008 efo 14th
20-21st February 2008, Clontarf Castle Hotel, Dublin
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Sign up as a gold delegate and as well as
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6. 2 days of executive briefings, case-studies and networking
Offer:
Christmas
00
savbe re€2Dec ‘07
Ancillary Revenue in Travel 2008 efo 14th
20-21st February 2008, Clontarf Castle Hotel, Dublin
Meet the people that will change you business
The Ancillary Revenue in Travel 2008 conference is an Expert speakers give industry leading insight
industry first – showing all sectors of the travel industry
how to increase revenue and maximize profits. Our on how to increase your ancillary revenue
speakers have been hand picked for their expertise
and the agenda has been developed from months of Santina Doherty, Head of Ancillary Revenue, Ryanair
consultation with them. Chuck Jensen, General Manager – Delta.com, Delta Airlines
The Ancillary Revenue in Travel 2008 conference will be Charlie Sultan, MD Sales, Planning & Analysis, American Airlines
the essential meeting place where senior travel decision
Lars Sande, Sales Director, Norwegian Air Shuttle ASA
makers gather to meet, network and actually do business.
Having all the major travel players in one place will get to Oral Muir, Sr. Director, eCommerce Global Channels,
the root of ancillary revenue and allow you to leave ready Marriott International
to implement the changes that will preserve your business Barry Biffle, SVP and Chief Marketing Officer, Spirit Airlines
and maximize profits.
Simon Lilley, Director of Marketing, Flybe
And what a better place to meet and do business than in Chris Amenechi, Senior Director International E-Commerce and
Dublin, Ireland’s beating heart. Come along and cement Distribution Planning, Continental Airlines
your new business partnership with some legendary Dublin
‘craic’ in one of Europe’s most exciting and vibrant cities. Charles Johnson, Partnerships Manager, Virgin Blue
Jenn Keen, Divisional Revenue Manager UK & Ireland, IHG
Radoslaw Dutkowski, E-Commerce Manager, LOT Polish Airlines
Nicolas Besse, Internet Distribution, Accor
Helen Horwood, Affiliates and Online Partnerships Manager, Hertz
Narasimha Jayakumar, Account Director EMEA, Expedia Private Label
Vic darvey, VP Distribution and Business Development, lastminute.com
Bobby Healy, Chief Technical Officer, CarTrawler
Kyle Moore, VP Product Marketing, Sabre
Tim Simmonds, Director of Business Development, SideStep
Michael Rhodes, E-Commerce Manager, Leger Holidays
And to ensure you enjoy your time in Dublin we have
secured the Clontarf Castle Hotel where history and culture Ghislain D’auvigny, Director of International Commercial Development,
will mix effortlessly with business as you hear industry Go Voyages
leading insight, thought provoking case studies and Jessica Butcher, Partnerships Manager, Isango!
network with your peers.
Craig Cherry, Head of UK Procurement, Cosmos (tbc)
Cormac Wheelan, CEO, Datalex
5 Easy Ways
to Register 5 Reasons to attend...
1 Meet the partners who will make you realise your
@ Email: tom@eyefortravel.com true profit potential
2 Fax: +44 (0)207 375 7576 2 Get the information on how to tailor your product for
( Call: +44 (0)207 375 7551 higher returns
3 See how unbundling your product can raise margins
8 Online: www.eyefortravel.com/arev - and profits!
* Mail: Registrations, EyeforTravel, 4 Expand your produuct mix and become a one stop
7-9 Fashion St, shop - own your customers
London E1 6PX, UK 5 Learn how to up-sell and cross-sell every customer
Secure you place today at www.eyefortravel.com/arev and SAVE €200!