http://www.wisdo.me/863 아무것도 소유하지 않되 모든것을 사용한다 서울,공유경제를만나다 : 우리의 삶의 풍요롭게 만드는 한국의 공유 경제 기업들을 직접 만날 수 있는 시간! 공유경제기업들의 비즈니스모델과 창업 스토리, 그리고 재미난 사용법을 익히고, 상호간의 신뢰를 쌓을 수 있는 공유경제의 개념을 올바로 이해할 수 있는 자리입니다. 경험과 지식을 공유하는 ‘나눔’을 실현하는 위즈돔과 함께, 따뜻한 공유도시 서울에서 일상의 협력적인 소비활동을 만나보아요. 1월10일 목요일 첫 시간, 공유사무실을 통해 공유경제 기업들의 협업과 대중적 확산을 꾀하고 있는 코업의 양석원 대표를 만납니다.

1. Collaborative
Consumption

2. Graduate project on collaborative consumption by Nadya Rodionenko

3. Graduate project on collaborative consumption by Nadya Rodionenko

4. The age of access

5. The new
sharing economy

6. Me --> We

10. The Bright Future of Car Sharing
http://futureofcarsharing.com

14. collaborative
consumption
is built around 3 systems:
Product service systems
Redistribution markets
Collaborative lifestyles

15. Underlying principles that make the systems work are;
Trust between strangers
Belief in the commons
Idling capacity
Critical mass

16. Drivers
P2P Technologies
Resurgence of community
Environmental concerns
Cost consciousness

17. Identity – a way of uniquely identifying people in
the system
Presence – a way of knowing who is online,
available or otherwise nearby
Relationships – a way of describing how two users
in the system are related (e.g. in Flickr, people can
be contacts, friends of family)
Conversations – a way of talking to other people
through the system
Groups – a way of forming communities of interest
Reputation – a way of knowing the status of other
people in the system (who’s a good citizen? who
can be trusted?)
Sharing – a way of sharing things that are
meaningful to participants (like photos or videos)
Social software honeycomb

18. Reputation management cycles on the social web

20. 5 KEY TRUST MECHANISMS
1. Personal profiles
2. Officail verification
3. Degrees of separation
4. Peer reviews & ratings
5. High-touch : In-person screening

21. Personal profiles

22. Officail verification

23. Degrees of separation

24. thredUP leaderboard.
thredUP Badges
couchsurfing references
Peer reviews & ratings

25. High-touch : In-person screening

26. “Sharing appeal” by generation: GenX surprise

27. Perceived “benefits” of sharing: a personalized value

28. Perceived “benefits” of sharing: a personalized value

29. Barriers to sharing: it’s all about Trust

30. New success metrics for marketers

31. Our nation has the
‘will’, it just needs
more of the ‘way’.

32. Solo, But Not Alone

33. @ejang