Djuaji solves problems and scales revenue with competitive advantage
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This document discusses a startup company that provides expert research services to small and medium enterprises through a subscription model website. It has experienced early success with over 250 signups and 1500 Facebook likes in its first week. The company aims to scale its service across markets in sub-Saharan Africa, which it estimates could be worth over $1 billion, by leveraging growing smartphone usage and the increasing SME sector.
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Djuaji solves problems and scales revenue with competitive advantage
- 8. TAM for Nairobi = $16m TAM for Kenya = $295m TAM for SSA = $1bn+ And the SME market is growing! www.djuaji.com Market Dynamics
- 9. www.djuaji.com Where We Are Now 250+ signups in 2 countries 7 SMEs & 2 multinationals 1500+ FB likes in 1 week 140k+ site hits per month
Editor's Notes
- Large deficiency of reliable consumer data No easy means to obtain it Small businesses can’t take advantage of opportunities because they have to play guessing games
- Mobile phones as data collection device Growing database of survey candidates Lots of data about each respondent Mobile money + reward incentives Survey less people, get better data
- More data about respondents First to offer mobile money as a reward Respondents with more spending power Include multimedia elements Building a product specifically for SMEs More complex demographics Location targeting and extensibility Aggregate data about industries Survey platform is smartphone-first
- Cost of mobile data decreasing Smartphone availability increasing Allows on-device validation Collect new types of data Present surveys with multimedia Devices have geolocation capabilities Users detailed info on social sites Net based approach reduces costs
- Scaling the model is not complex Almost all countries in Sub-Saharan Africa use mobile money More than half of global MM transactions in SSA
- Over 130,000+ SMEs in Kenya (2006) Works wherever mobile money works
- Approach SMEs with industry data Offer a feasible route to market Approach big biz with feedback data Let both try Djuaji at no/low cost