Visuals are a vital part of branding and are used in many areas like advertising, banking, and products. Companies that effectively use visual branding to create a strong personality will outperform competitors. A brand's personality should reflect how the company wants others to see it, as well as how others actually see it. There are several ideas for using visual branding on social media, such as focusing on the company brand over individuals, promoting mutual branding between employees and the company, and using personal branding to reinforce one's own identity.

1. brand-
dishing
weapons
Prof.Wm Pitzer • IMC 693H •WestVirginia University

2. Visually­based society
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Visuals are the most vital part of a brand.
They are in everything, from advertising,
banking, shipping, retail, products,
packaging.
Companies that capture visual aspects
of branding will outperform competitors:
VISUAL BRANDING

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positive
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ground:
negative
shapes

11. People = Personality
Brand = Personality
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thoughts, feelings, fantasies, ambitions, talent
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how you want others to see you
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how others see you
VISUAL BRANDING

28. ideas for social media branding
Company branding
Focus on the company or corporate
visual brand ahead of any individuals
or key personalities.
Individuals can enhance their
personal brands by association
with a successful company brand.
VISUAL BRANDING
3!

30. ideas for social media branding
Mutual branding
Employees with an existing social­media
presence can help advance their company’s
efforts. Mutual visual branding can promote
both the firm and the individual.
VISUAL BRANDING
3!!

32. ideas for social media branding
Personal branding
Strong visual branding by individuals
via social media can focus attention
and reinforce efforts to create your
own identity or message.
VISUAL BRANDING
3!!!

37. brand-
dishing
weapons
Prof.Wm Pitzer • IMC 693H •WestVirginia University