6. Be Consumerâs First
Stop
⢠Take control!
⢠Generate your own prospects
⢠Buy Internet consumer inquiries
⢠Become the premier referral partner in
your network or community
⢠Determine how successful you want to be
7. Foundation for
Success
Build a lead generation and
management platform
Create an asset that continually
returns and perpetuates value
8. Lead Generation
⢠Create the foundation
⢠Be searchable
⢠Get linked
⢠Make contact easy
⢠Create big funnel
9. Be Searchable
Create your online identity:
www.linkedin.com
www.facebook.com
www.twitter.com
www.wordpress.com
10. Get Linked
Promote the value of yourself
and your website to others with
synergistic content
Register with popular
directories
11. Make Contact
Easy
Donât make this hard.You are in
the business of generating
contact.
Live in the public eye.
12. Create a
Big Funnel
Lead Generation and the
Internet is famous for spillage.
Make sure you have a big funnel
to catch lost consumers.
13. Lead Buying
⢠Bring in the Prospects
⢠Buy performance
(www.leadmarketwatch.com)
⢠Buy intent
⢠Buy integrity
14. Performance
Intent
Integrity
Pillars of a good lead generator.
Survey their performance,
ensure inquiries are generated
with buying intent, ensure
advertising is accurate.
15. Whoâs Best?
This is hard to ďŹnd, but available.
www.kaleidico.com
www.leadcritic.com
16. Lead Management
⢠Build Marketing and Sales Process
⢠Lead Receipt
⢠Lead Distribution
⢠Lead Actions
⢠Lead WorkďŹow
17. Lead Receipt
Speed Matters!
Get your leads in real-time or
you have already lost.
18. Lead
Distribution
Speed Matters!
Get them out. Get them called.
Automate distribution to avoid
prioritization conďŹicts.
19. Lead Actions
DeďŹne, Discrete, and
Compelled.
These are the keys to making
actions measure and drive
performance.
20. Lead WorkďŹow
Position and automate proven
patterns to success.
Lead incubation, lead nurturing,
win-backs--all enabled by
automated work ďŹow.
21. Need More
Info?
www.kaleidico.com
866.667.5253