Thought leaders are not just executives any more. You can become one too. In this webinar, learn how to identify your niche, express your expertise in ways that fit your personal style, and become a sought-after expert. You’ll walk away with a practical plan to share your passion and build your personal brand at the same time. Guest Speakers: Christoph Trappe, Chief Content Engagement Director, Stamats Business Media, author of Get Real: Telling Authentic Stories for Long-term Success and Serpil Bayraktar, Distinguished Engineer, Cisco.

1. 7 Steps to Becoming a
Thought Leader

2. Corporate Subscribers

3. Welcome back!

4. #BeLeaderly
@B_Serpil @CTrappe @Jo_Miller

5. #BeLeaderly
GM Roswell SyngentaSiemens PLM

6. Jo Miller
CEO, Be Leaderly
• Dedicated to helping women around the
world advance into positions of
leadership and influence.
• Delivers more than 70 presentations
each year for leadership conferences,
professional associations, and
corporate women’s networks.
• Co-author of research report, Out of the
Comfort Zone: How Women and Men
Size Up Stretch Assignments — and
Why Leaders Should Care.
• Author of the upcoming book, Are You
The Best Kept Secret in Your
Organization?
• Packing for a New Zealand hiking trip.
@Jo_Miller

7. Serpil Bayraktar
Distinguished Engineer, Cisco Systems
• Leads projects and teams within Cisco’s
Chief Technology & Architecture Office,
evolving Internet Infrastructure to meet
demands of today’s applications.
• Advocate for gender equality at work.
• Founded Cisco’s Women in Technology
Program. Global chair of Women in Science
and Engineering group at Cisco.
• Has a BS in Electrical Engineering from
Istanbul Technical University, and an MBA
from Eastern Michigan University.
• An avid biker, swimmer, and traveler.
@B_Serpil

8. Christoph Trappe
Chief Content Engagement Director,
Stamats Business Media
• Leads content and digital
transformation in B2B publishing.
• Has lead content strategy, distribution
and content evolution for three
established business media
publications.
• Christoph’s teams’ digital initiatives
have attracted international
recognition.
• A career storyteller who has worked as
a journalist, change agent and content
marketing executive.
• Speaks at conferences globally, blogs
prolifically, and has written two books.
@CTrappe

9. What is a thought
leader?
“Thought leaders are the trusted
opinion leaders and go-to people
in their fields of expertise.
They are more than just ‘ideas
people.’ They galvanize and
inspire others…”
—Denise Brosseau, author,
Ready to Be a Thought Leader?

10. Women are…
20% of patent
holders
2/3 as likely to cite
their own works when
publishing research
20% of Op-ed
writers in major
newspapers
the minority of
those mentioned in
news, business &
entertainment
articles
0% of keynote
speakers at CES

11. 1. Recognize
expertise in
action
1.2. Know
your niche
1.3. Develop
your POV
1.4. Find your
voice
1.5. Become a
storyteller
6. Go after
awards
7. Choose
your channels
7 Steps to Becoming a
Thought Leader

12. 1. Recognize Expertise
in Action

13. What’s your area of
thought leadership?
• Advocate for technical
women
• Community builder
• Internet pioneer

14. What’s your area of
thought leadership?
• Organizational storytelling
• Change management in
organizations
• Data-driven: How to
measure results

15. What qualities make an
effective thought leader?
Effective
communicator
Strategic Implementer
Focused on
something bigger
than themselves
Open to diverse
set of ideas
Gets personal

16. 2. Know Your Niche

17. What’s been your journey to
becoming a thought leader?
• Embracing a leadership
mindset (it was always in
me)
• Self evaluation, getting help
• Setting intent
• Becoming comfortable with
being uncomfortable

18. How did you identify your
area of expertise? (And how can
others discover theirs?)
• Identify niche
• Stumbled into it
• Print journalism to
corporate communications
• Storytelling - Authentic to
Business

19. Passions
ValueStrengths
Identify your niche

20. What advice do you have
for people who protest,
“But I’m not an expert!”
• No one really is
• You become an expert by
expressing your opinion
• Everyone has a unique
perspective

21. What are some ways you
coach leaders you work with to become
recognized thought leaders?
• Share knowledge
• Find the time/workflow

22. I’ve given up
on @ctrappe a long
time ago. Too spammy
and superficial.
Hey @ctrappe
I’m still waiting for your
book to get good.
A scheduled
tweet from the authentic
storyteller. Now that’s
AUTHENTIC.
How can you be
a good social media
marketer if you don’t
respond right away. Bye.
I’ve been
blocked by more
important people than
@ctrappe.

23. 3. Develop Your Point of View

24. What are some tools or practices for
developing a unique, valuable point of view?
Get engaged
Know your
values
Give yourself
time to think
What can you
share that
you’ve learned?
Don't be afraid Keep going

25. 4. Find Your Voice

26. You’ve found it powerful to
set an intention – tell us
about this.
• Question posed to me by
my coach: “What do I
value, what matters to me,
what gets me out of bed?”
• Wrote, refined and printed
it. I carry it around with me.

27. • When under stress, I
look at it to remind
myself what matters.
• Allows me to tolerate
uncomfortable
situations.

28. You overcame discomfort
with speaking up in meetings.
How did you accomplish that?

29. • Started by using meetings
as a learning tool.
• Learned from history: life
stories of other innovative
people.
• Started practicing
expressing my opinions.
• Used my intent to ground
me.
• Practice it till you make it.
• Started becoming more
natural way to operate.
• Experimented with other
leadership mindset ideas.

30. 5. Become a Storyteller

31. You help companies build
brands with storytelling. What have you
learned that applies to individuals?
• Share the stories you are
living
• Be informational
• Everyone has a story

32. What advice can you share
on becoming a more
effective storyteller?

33. Write them
down when they
happen
Find the channel
and strategies
that suit you
Be okay when
not everyone
loves you

34. 6. Go After Awards and Recognition

35. Women of Influence
Emerging Leader Award
Rookie of the Year
40 Under 40
Top Women in Grocery
Company Values in Action
Women of Achievement
Diversity in Business
Award
Distinguished Engineering
Educator Award
Engineer of the Year

36. Biggest hesitation to seek out
an award or external recognition
OUR POLL
RESULTS

37. Most motivating factor to go
after awards & recognition
OUR POLL
RESULTS
OUR POLL
RESULTS

38. 7. Choose Your Channels

39. What channels can we use
to share our expertise?
Social media
Start your
own programs
Panels
Speak at
conferences
Blog Email In-person Book
Video Live audio A.I. Webinars
Podcasts News media
Share best
practices
REPURPOSE! REPURPOSE! REPURPOSE!
Which will
you try?

40. 1. Recognize
expertise in
action
1.2. Know
your niche
1.3. Develop
your POV
1.4. Find your
voice
1.5. Become a
storyteller
6. Go after
awards
7. Choose
your channels
7 Steps to Becoming a
Thought Leader

41. What’s one action you’ll take to
express your thought leadership?
Visit
www.pollev.com/leaderly

42. Q&A
@B_Serpil @CTrappe @Jo_Miller

43. Out of the Comfort Zone
How Women and Men Size Up
Stretch Assignments — and Why
Leaders Should Care

44. Recommended
Get Real: Telling Authentic Stories for
Long-term Success, by Christoph
Trappe
Lean In: Women, Work, and the Will to
Lead, by Sheryl Sandberg
Ready to Be a Thought Leader? by
Denise Brosseau

45. Closing Thought
@B_Serpil @CTrappe

47. Ready to Stretch?
Tuesday, February 26, 2019
When faced with an opportunity to take on a
stretch assignment, new role, or promotion,
what’s your reaction? Be Leaderly surveyed
more than 1,100 professionals to find out
what it takes to say “yes” with confidence.
Learn what we discovered—and how you can
prepare to step up to your next big career
opportunity.
Guest speakers: Shuchi Sharma of SAP and
and Robbie Solomon of Lowes

48. Help us create the 2019
season!
Take the poll
pollev.com/leaderly

49. Discussion Questions
1. Who is a thought leader in your professional space
that you admire? Why?
2. What holds you back from seeing yourself as an
expert?
3. What kind of impact could you make as a known
expert?
4. What will you do to:
a) Get clear on your niche and point of view
b) Find your voice
c) Promote your expert status