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How to scale a company - game teams at Wooga

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Wooga
Wooga

Wooga is one the leading publishers of social games for web and mobile. Throughout the last three years the numbers of employees have doubled each year. But the company culture, the very essence of what Wooga is all about, remained untouched: It's still all about game teams, that each act as a small and agile startup with Wooga acting as a container (or incubator) for them.

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Jesper Richter-Reichhelm (@jrirei) | Wooga Wie skaliert man eine Firma? Game-Teams bei Wooga
Do you play games every day?
Yes
2009: 20 employees
2009: 20 employees
2013: 250+ employees
2013: 250+ employees
70% in Game Teams 30% in Service Teams
Game Teams
Teams are small
Prototyping 2 members Teams are small
Prototyping 2 members Production 6 - 10 members Teams are small
Prototyping 2 members Production 6 - 10 members Live 8 - 15 members Teams are small
agilemanifesto.org
Teams are independent
Freedom
Constraints Weekly rhythm Fail fast Be transparent
Standard Framework
Standard Framework
Scrum, Kanban or something else?
Scrum, Kanban or something else? Art Style?
Scrum, Kanban or something else? Framework? Art Style?
Scrum, Kanban or something else? Programming Language? Framework? Art Style?
Scrum, Kanban or something else? Programming Language? Framework? Data Center? Art Style?
Scrum, Kanban or something else? Programming Language? Framework? Data Center? Tools? Art Style?
Scrum, Kanban or something else? Programming Language? Framework? Data Center? Tools? ExternalServices? Art Style?
Scrum, Kanban or something else? Programming Language? Framework? Data Center? Tools? ExternalServices? Innovation Art Style?
“You build it, you run it. - Werner Vogels
Impact
Small teams Agile principles Independence
humanepursuits.com/2012/04/05/anarchy-on-your-lapto
Collaboration
Exchanging Knowledge flickr.com/photos/swamibu/2868288357
Exchanging Knowledge flickr.com/photos/wili/233621595
flickr.com/photos/photomonkey/12746989 Weekly status
Monday Morning
flickr.com/photos/mictlan74/3374564653 5 minutes of fame
flickr.com/photos/rheinitz/8499706723 Brown bag lunch
Being transparent flickr.com/photos/marcomagrini/698692268
Meeting people flickr.com/photos/gviciano/4060850226
Job rotation flickr.com/photos/cantstandstill/7341964940
flickr.com/photos/kitchen/26313635 Lunch
flickr.com/photos/m_power/115186679 Backend lunch
flickr.com/photos/omcoc/8350510425 Mystery lunch
flickr.com/photos/redbettyblack/271610082 Lunch roulette
flickr.com/photos/philipyk/160559925 One kitchen
flickr.com/photos/clearpathchiropractic/7864063782 Parties
Share knowledge Be open and transparent Build a community
People
Hiring flickr.com/photos/vgm8383/2803305840
Finding unicornsflickr.com/photos/vgm8383/2803305840
Lifelong learning flickr.com/photos/carlosporto/775089650
Social Fit
Tech Crunch
Trust
“Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.” - Agile Manifesto
3 managers
90+ developers3 managers
In doubt, don’t hire Trust people
Independent Teams Transparency Trust
Independent Teams Transparency Trust
It works
Thank you
Jesper Richter-Reichhelm @jrirei woo.ga/backend wooga.com/jobs

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