3. Wooga – world of gaming
Key stats
founded 2009 in Berlin by Jens (CEO) & Philipp (CTO)
6 games on Facebook; 50 million active users / month
2 games on mobile platforms
70% of users are female (age 20-60)
one of the largest social game developers worldwide
2 new hires / week
21. #2
Launched February 2010
Top 20 Facebook game
Pop colourful bubbles and
explore the secrets of a
mysterious island
European Games Award 2010:
22. #
3
Launched May 2010
Top 20 Facebook game
Grow crazy plants and build
your own unique Monster
23. #4
Launched: December 2010
Cure cute pets of funny diseases
while building your own pet
24. #
5
Launched: March 15, 2011
Click as many gems as possible in
60s
Already a top 20 Facebook game
Fastest growing Facebook app today
European Games Award 2011:
25. #6
Launched: August 15, 2011
Beautiful story and art
Build your medieval city and
explore adventures with your
friends
In Top 20 of fastest growing
39. A/B test: growth time of lemonade bushes
5 min => 3 min
7 day ret
3 day ret
1 day ret
Reached lvl 4
3 min
Reached lvl 3
5 min
0% 10% 20% 30% 40% 50% 60%
46. We are the world of gaming
more than 200 colleagues
from 33 nations and
our games played in more than 200 countries
Wooga wants to bring games to even more countries to
reach people all over the world. colleagues from 33 nations
> 2.5% of Facebook gamers playing wooga
games
> 0.5% of Facebook gamers playing wooga
47. Small teams, huge impact
flexible project management
small teams of 10 - 15 people
interdisciplinary working environment (engineers, pm & game
artists)
Diamond Dash DAU
1.200.000
1.000.000
800.000
600.000
400.000
200.000
0
48. Casual games, casual workplace
value personality & performance over rules, team fitting
no suits, open office space & flat hierarchies
awesome kitchen (cereals, sweets, softdrinks, milk, fresh
fruits)
here casual Friday
happens every day!
49. Tap into your full potential
how do we
teambuilding
learn from each
budgets for every
other?
team to get the
brownbag people stronger
lunches! connected to each
other!
daily standups
personal development:
budget of € 1.500 per employee / year
2 paid days off for personal education
We are the largest social game developer from Europe: Worldwide we are number 7, but everybody else in the Top 10 is from the west coast of the USBy the way: Less than 10% of our users are from GermanyWe are 69employees now and growing at 1 person per week.
VermeidekonzeptuelleFehler in der frühenSpielentwicklungÜberprüfe den Spaßfaktor