Get a brief introduction to the Adobe Analytics platform and see how it's different from Google Analytics.

1. adobe analytics

2. say hello

3. <intro>
</intro>
• Omniture Web Analytics was purchased by Adobe in 2009.
• It continued to operate as “Omniture Business Unit”, until
2012 when it was rolled into the Adobe Marketing Cloud.
• Prides itself on being a real-time analytics platform to allow
for predictive intelligence and smarter business solutions.

4. <adv>
</adv>
• CRM integration
• Ability to create calculated metrics
• More flexibility when it comes to customization and reports
• Easy to share segments, dashboards, and reports
• Excel integration

5. <d-adv>
</d-adv>
• Pay to play
• Only integrates with Adwords at an additional cost
• Limited filtering options and can lead to additional costs
• Filters can’t be set up at the profile stage, only report stage
• Limited / outdated resources available

6. ga vs. aa

7. ga
• Free w/ a premium option
• Easy set up with limited
customization options
• No official customer support
• Limit of 10 million hits per- month
• 20 custom variables
aa
• $$$
• Difficult to set up but
allows for customization
• 24/7 Customer Support
• Unlimited hits per-month
• 250 custom variables
</diff>
<diff>

8. • AA comes with a lot of hidden costs
• Fairly straight forward to use and analyze data if you’re
familiar with GA
• <3 the customization options for reporting and metrics
• While GA now has more enterprise features than before, it’s
still the best option for small businesses. While AA is built for
larger companies/websites.
<outro>
</outro>

9. • http://blog.thedigitalgroup.com/gajendras/2015/10/26/google-
analytics-vs-adobe-analytics/
• http://www.searchdiscovery.com/blog/comparing-data-adobe-
analytics-vs-a-analytics/
• https://blogs.adobe.com/digitalmarketing/analytics/calculated-
metrics-inside-omniture-sitecatalyst/
• https://www.distilled.net/resources/omniture-for-beginners/
<resources>
</resources>

10. ty