Brad Kleinman of WorkSmart Integrated Marketing discusses Facebook for Continuing Education Professionals at the National NCCET Conference in Austin Texas in October 2009. Learn more at htttp://www.WorkSmartIM.com.

1. FacebookIt’s not just for kids anymore Presented by Brad Kleinman Follow me @BradKleinman

2. Who is Brad Kleinman Brad Kleinman Follow me @BradKleinman

3. Outline Introduction Stats and Trends Facebook Basics Facebook Ads, Connect, & Share FB Public Profiles Homework Q&A

4. Creating Your Marketing System

5. Social Media Adoption From Marketing Sherpa

6. Facebook Stats – General Growth More than 300 million active users More than 150 million users log on each day More than 2/3rds of users outside of college The fastest growing demographic is 35+ years About 70% of Facebook users outside the US From Facebook.com

7. Facebook Stats – User Engagement Average user has 130 friends on the site More than 6 billion minutes spent a day More than 40 million users update their statuses once each day More than 10 million users become fans of Pages each day From Facebook.com

8. Facebook Demographics InsideFacebook.com

9. Facebook Demographic Growth

10. Facebook is “Attention King” From AllFacebook.com

11. Facebook – THE Social Network

12. Facebook Basics – Navigation

13. What’s on your mind?

14. Building Relationships on Facebook Friend filters Commenting / Liking Facebook email Facebook chat News feed scanning Meeting follow up Keeping in touch Birthday greetings

15. Managing Friends and Lists

16. Create at Least 3 Friend Lists

17. Facebook Events

18. Facebook Advertisementshttp://www.facebook.com/advertising/

19. Facebook Share

20. Facebook Connect

21. Facebook Public Profiles

22. Facebook Pages Versus Groups Pages have more benefits than groups Facebook Insights More customization flexibility Post on friend’s walls as the organization Open to anyone, not just Facebook users Obtain a vanity URL (over 100 fans)

23. Facebook Pages – Step 1Pick a category and name

24. Facebook Pages – Step 2Upload your picture

25. Facebook Pages – Step 3Add your information

26. Your ‘Canvas’

27. Facebook Pages – Step 4Customize Your Page

28. 8 Great Facebook Apps Video Polls Notes Static FBML Social Fly Slideshare Reviews Involver http://mashable.com/2009/01/22/business-facebook-apps/

29. Involver Apps

30. Embed custom content with FBML

31. Facebook Pages – Step 5Publish!

32. Public Profile Layout

33. Adding a Fan Box Widget Copy and paste this into your code

34. Adding a Fan Box Widget

35. Facebook Pages – Step 6Frequently Update and Measure

36. Measure Fan Size AND Interactions Fan Size Interactions

37. Measure Quantity AND Quality of Posts Quantity of Posts Quality of Posts

38. Measure New Fans

39. Measure Page Views

40. Measure Media Consumption

41. Measure Discussions

42. Measuring Demographics (snapshot)

43. Measure Demographics (over time)

44. Measure Active Fans(this week)

45. Track Website Improvement

46. Update it regularly!

47. Don’t just talk about yourself!

48. Create a Publishing Schedule

49. Facebook for Educators – Best of the Best Berkeley William and Mary Stanford UCLA University at Albany University of Michigan Michigan State

50. 12 Tips and Best Practices Maintain consistent messaging with high frequency and high quality Measure engagement and report success Choose your non-fans landing page Get a vanity URL Segment your fans with Facebook lists Use Facebook Apps on your Public Profile Use custom FBML and customize your navigation Create different content for fans versus non-fans Cross promote your page on websites, email, blog, etc Embed a Fan Box widget Create your protocol – who will update? Who will moderate? Establish a publishing schedule

51. Your Homework Week 1 Get started with your public profile Share the page with 15 friends Make a statement, share an article or link (measure engagement) Week 2 Establish your publishing schedule for the next month Share the page with 15 more friends Ask a question, create a poll, or create a discussion (measure engagement) Week 3 Upload a picture album or video Publish a call-to-action for your fans Post the public profile to your personal page

52. Question and Answer

53. Building Your Facebook Public Profile – STEP-BY-STEP Presented by Brad Kleinman Follow me @BradKleinman