Brad Kleinman and Christian Campagnuolo discuss best practices in Social Media Optimization for Educators. Learn more at http://www.worksmart-emarketing.com.
Social Media Optimization Best Practices for Educators and Educational Institutions
1. It’s not just about your website…
It’s about your web strategy.
Complimentary eMarketing
Webinar Series for Educators
Part 5
Social Media Optimization
Email Christian at christianc1225@gmail.com
Email Brad at Brad@WorkSmart-eMarketing.com
2. Outline
• What is Social Media
• Statistics and Trends
• Case Study – Valencia Community College
• Facebook
• LinkedIn
• Twitter
• Blogging
• YouTube
• Question and Answer
• Homework Assignment
6. Facebook Stats
• General Growth
– More than 200 million active users
– More than 100 million users log on at least once
each day
– More than 2/3rds of users are outside of college
– The fastest growing demographic is 35+ years old
– About 70% of Facebook users are outside the US
From Facebook.com
7. Facebook Stats
• User Engagement
– Average user has 120 friends on the site
– More than 3.5 billion minutes are spent on
Facebook each day (worldwide)
– More than 20 million users update their statuses
at least once each day
– More than 4 million users become fans of Pages
each day
From Facebook.com
33. Facebook Pages – Step 6
Update it regularly!
Post photos of
Add video clips of your
products, employees,
company in action
and customers
List an event for your Write a note about
grand opening sales upcoming promotions
47. Some Twitter Tips (Twips)
1. 90% / 10%
– Focus on giving it away
2. Use Search.Twitter.com for real-time tweets
– RSS -> Email
3. Use a URL shortener
– Cli.gs
4. Retweet! (RT)
– Evangelist re-tweeting system
5. Use #hashtags
48. Things you could be Tweeting
• Industry news
• Tips and ideas
• Cute, human interest stories
• Quotes
• Fascinating presentations by authors, experts
• Issues your organization faces
• People you’ve been talking to
• Recognizing volunteers and contributors
49. Create a Sharing System
Post it to Digg, Reddit,
Find interesting content?
Stumbleupon, Delicious
Post it
• Facebook
• Profile
Shorten the URL with Cli.gs • Facebook Page
• Twitter
• Encourage Retweeting
65. It’s not just about your website…
It’s about your web strategy.
Questions / Comments?
Email Christian at christianc1225@gmail.com
Email Brad at Brad@WorkSmart-eMarketing.com
Notes de l'éditeur
Reporters are using it to find leads, suggestions what they should cover in a storeyIndividuals are even using it for fundraising for personal reasons! Podcaster Tabitha Grace Smith wanted one of her UK based writers of her radio drama to come to the US to attend the science fiction and fantasy conference, called DrgonCon. The writer couldn’t afford the trip, so Tabitha Twittered her group asking for donations. Within moments, six people donated $600 to ChipIn an online contribution tool anyone can use. Churches are using it to drive daily prayers, announce events and encourage spiritual growthBusinesses are using it to find issues customers are having with their product and then throwing their customer service team on the problemShocked to see the Cleveland City Council using it to inform citizens and engage them in the processYou can see Marcia Fudge our District State Representative using it to connect with her consistencyEach of these institutions have found successful ways to implement this tool to better serve their customers and goals.Our goal today is to provide a number of “ah HAH” moments where you will figure out how to use Twitter for your organizationFood banks are out of food??? Needs helpJohn’s daughter is stuck in LondonFred is in New York and forgot his power cord
You want to use Twitter because it offers another communication, donor acquisition and recognition tool. Everyone would agree that email has been an increadilbe tool to reach donors, now twitter offers an alternative communication tool, that is more opt in and allows you to scale rapidly. Mark how long did it take you to reach 3,000 user.Then comment on this screen.