The document summarizes a presentation about internationalization processes of enterprises through cooperation and networking approaches. It discusses different types of partnerships like strategic alliances, clusters, and joint ventures. It explains that the selection of cooperation type depends on an enterprise's goals, internationalization level, and external factors. The presentation also outlines the lifecycle of networks and trends like crowdsourcing, open innovation, and inter-organizational collaboration that impact cooperation approaches and management. It introduces WOTRA, the company presenting, which specializes in strategic management, business networking, and developing intelligence services and tools.

1. Internationalisation Process of Enterprises with
emphasis on Cooperation and
Networking/Partnering/Clustering approaches
Presented by:
Irena Rezec, Managing Director
WOTRA, Strategic Intelligence Ltd.
Target groups:
Companies
Business Support Organizations
Venue:
Sarajevo Chamber of Commerce and Industry
Bosnia and Herzegovina, Sarajevo: 05 Apr 2011
- extract (7 of 60 slides) -

2. Seminar Programme
2Copyright © 2011 – Irena Rezec - WOTRA d.o.o. (Ltd.) - SLOVENIA05 Apr 2011
Introduction to topic to be discussed
What types of networking/partnering/clustering and cooperation are there in the
internationalisation process of enterprises, and what are the characteristics of
individual types?
Reasons for networking and related partnership models
Key phases in the cooperation and networking/partnering/clustering process
Success factors and trends
Different aspects of management and recommended methodologies and tools
Closing thoughts and recommendations

3. Problems and/or visions and dreams and related reasons &
expectations vs. Networking/Partnering/Clustering approach
and management & leadership practice
05 Apr 2011 3Copyright © 2011 – Irena Rezec - WOTRA d.o.o. (Ltd.) - SLOVENIA
strategic partnership
strategic alliance
cluster
industrial district
knowledge district
technology platform
consortium
joint venture
cooperative
value chain
public : private partnership
extended enterprise
business network
knowledge network
learning network
network of excellence
subcontracting
association
economic interest group
on-line communities
megacommunities
capital
new markets
new jobs
sustainable development
profit
research, production or
knowledge capacities
economy of scale
innovativeness
diversification of products
and services
access to knowledge
new communication and
marketing channels
business growth
user demands
time pressure
social responsibility
green
complexity
company
BSO
government
consultant
TRENDS
crowdsourcing networlding
collaborative leadership and management
collaborative working space open leadership
open innovation flat world borderless business
interclustering inter-organisational collaboration

4. 05 Apr 2011 Copyright © 2011 – Irena Rezec - WOTRA d.o.o. (Ltd.) - SLOVENIA 4
What does selection of the type of cooperation and
networking/partnering/clustering depend on?
• on the current problems or issue and strategy or goals of an enterprise, as well as
the trends in the environment (in management, sector, competition, region or
country, etc.);
• on the main purpose of cooperation and networking/partnering/clustering
(access to financing, access to foreign market, etc.);
• on the internationalisation level of an individual enterprise;
• on various other internal and external factors.

5. Network’s lifecycle vs. Networking/Partnering/Clustering
approach and management & leadership practice
05 Apr 2011 5Copyright © 2011 – Irena Rezec - WOTRA d.o.o. (Ltd.) - SLOVENIA

6. About WOTRA
• Year of establishment: 2002
• Specialisation domains:
– strategic management and organisation, and internationalisation of businesses;
– establishment and management of business networks and other forms of business cooperation
and networking/partnering/clustering;
– development of business support and regional or local economic development services;
– development of ICT, information, knowledge and intelligence-based services and tools for
all the above mentioned domains;
– monitoring of future trends for all the above mentioned domains.
• Target groups:
– private sector;
– public sector with business support organisations;
– membership-based organisations and/or any network-based organisational structure.
• Geographical target: global
05 Apr 2011 6Copyright © 2011 – Irena Rezec - WOTRA d.o.o. (Ltd.) - SLOVENIA
ACTIVITIES:
information | consulting | training | mentoring | research & development | publishing
innovation in services:
innovative multi-level, cross-sectoral and multidisciplinary contribution to the development of
new/next business, organisational, management, development and research models, methods and tools

7. Follow our news on Twitter:
http://twitter.com/WOTRAfocus
05 Apr 2011 7Copyright © 2011 – Irena Rezec - WOTRA d.o.o. (Ltd.) - SLOVENIA
WOTRA, Strateška Inteligenca d.o.o.
/in EN: WOTRA, Strategic Intelligence Ltd./
Cepelnikova 6a
SI-1000 Ljubljana
SLOVENIA
European Union
W: www.wotra.com
Thank you for your attention!