Using a data-driven approach to product development allows you to create plugins and themes that truly resonate with the market.This webinar shows you how!
Register to watch on-demand webinar now: https://wpengine.com/resources/data-driven-plugin-and-theme-development/
2. #wpewebinar
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We’ll answer as many questions as we can after
the presentation
ASK QUESTIONS AS WE GO
Slides and recording will be made available shortly after
the webinar
Use the “Questions” pane
throughout the webinar
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WHAT YOU’LL LEARN:
● Fundamentals of product development and the feedback loop
● Usage tracking for products like plugins and themes
● Practical examples of how Freemius used data to improve quality
and reduce abandon rate
● How WP Engine uses data to influence features and offerings
● Q&A
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Co-founder & CEO, Freemius
@vovafeldman / @freemius
Vova Feldman
● Started to code when 11 y/o
● x-Professional Swimmer
● Captain in Unit 8200 (IDF)
VP, Web Strategy
WP Engine
David Vogelpohl
● First WP post about Panama invading Europe
● Grew up a few miles from Matt Mullenweg
● Can make a custom URL shortener with
WordPress in <15 minutes
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Founded on a Linkedin survey
“I'm researching a new product that
we're building, for which you are the
target potential customer. I'd love to
interview you for 45 minutes to
validate (or invalidate!) some of our
theories about the market.”
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We start with security
Limit / anonymize
PII storage
Transitory data
analysis
Full workflow
hardening
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We look for what others need
Support tickets
Performance issues
Technology stacks
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Create a data culture without crushing creativity
Data plans w/
project specs
Post launch
monitoring
PMK / Demand
Gen support
Analysis and
improvement
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We use data to support plugin & theme devs
Support ticket analysis
Error logs
Platform solutions
Socializing solutions
wpdev@wpengine.com
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FREEMIUS INSIGHTS FOR PLUGINS
FREEMIUS INSIGHTS FOR THEMES
JOIN WP ENGINE PLUGIN & THEME PROGRAM
Resources
TORQUE’S PLUGIN MADNESS (Cast your vote!)
WP ENGINE RESOURCE CENTER
RECORDED WEBINAR: RETAIN CUSTOMERS AND BUILD REVENUE USING YOUR EMAIL LIST
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NEXT UP...
Register Now:
https://hs.wpengine.
com/amp-wordpress
Wednesday, April 12
1:00 p.m. CDT,
2:00 p.m. EDT,
11:00 a.m. PDT,
6:00 p.m. UTC/GMT