2. MediaBlue is the catalyst for brands to engage with entertainment. Our clients are media &
entertainment companies. We develop programs to leverage the brand equity of
entertainment properties for packaged goods marketers. These programs result in
sponsorships, cross promotions, branded content, social media opportunities and events.
Our experience runs deep. Our partners have over a combined 50 years of industry
experience. We’ve been the CMO for a major studio, launched an web business for one of the
largest radio conglomerates, managed marketing & promotions for a major QSR, developed
branded content for consumer electronic companies. We understand both sides –client and
agency.
Our clients are industry leaders that produce and distribute digital content, DVDs, video
games, intellectual properties, web sites, music, movies, television shows, consumer
electronics and computing products.
We provide our clients with services in :
Consumer Promotion
Sponsorship Outreach
Event Marketing
Branded Content Creation and Licensing
Social Media and Web Marketing

3. At MediaBlue, we specialize in effective, well executed consumer promotions.
We focus on….
Cross promotions with leading consumer brands
Retail promotions with leading retailers and direct marketers
Major on-air promotions with leading radio and television stations
Sweepstakes and contests
Merchandising and promotions premiums

4. MediaBlue builds significant media value for your property by utilizing the power of
promotion. We deliver millions of impressions at a fraction of traditional media
buys.
We can take your property and build an exciting promotion
by partnering with:
CPG companies
Retailers (brick and mortar and online)
Radio and television stations
Social networking sites
Live event venues such as malls, festivals
We are an extension of your internal marketing team!
Our success is built on creating an aggressive outreach to appropriate potential partners …and
determining how best to develop a promotion that achieves the goals of both parties.

5. We know that for the right product or television show, live-events and campus
marketing can make a difference. We take our clients' products to the places
where their target consumers go.
We do this by developing and implementing:
Live events -in stores, on campus, in bars, at malls
Sampling programs
Promotional premium distribution

6. We've been producing video content for two decades. We know how to research,
develop and produce programming for use in DVDs, theaters, concerts, client
websites and CD-ROM or DVD premiums.
We offer our clients an end-to-end solution that includes:
Project research
Script writing
Talent sourcing
On-site or in-studio video production
Music development
Rights clearances
Post-production
CD, DVD manufacturing and fulfillment
On-line distribution

9. On-Pack Promotion at all Target Stores
October 2009
1600 stores
700K packages in end cap displays
50MM Target Circular Ad
265 radio station promotions
12 Mommy Blogs
Exclusive iron-on T-shirt transfer on
each box
5 kid SKU’s
• Honey Nut Cheerios
• Cookie Crisp
• Cocoa Puffs
• Cinnamon Toast Crunch
• Lucky Charms

10. 3.6MM On-Pack Promotion
Exclusive consumer premium- Eric Carle growth
chart, valued at $13
3MM Catalina grocery coupons at retail
400K website impressions
700K newsletter impressions

11. 8MM
Kids Activity
Booklets
1200 restaurants

12. 28MM on pack exposure
Exclusive consumer DVD premium
In -store POP in retailers nationally
65MM digital impressions including text and email campaigns
Kathy was the featured fitness coach

13. Celebrity Milk
Mustache Ad
7MM circulation in
health magazines
$4MM national TV
In-store POP in 25,000 Sweepstakes- 24 trips to upscale spa
national grocers
Customized downloadable workouts free
upon entering milk UPC codes

14. West Coast Office: East Coast Office:
Bill Perrault Patti Gladski
o) 818.206.3242 o) 401.284.6810
f) 815.642.4096 f) 815.425.8939
bill.perrault@mediabluegroup.com patti.gladski@mediabluegroup.com