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Tech Trends for 2011




        Prasit Worachatrawanit
    New Media & E-Commerce Director
“All the things happen through the year 2010
      make me think about these books.”




   Internet time: Human Life Years = Dog Life Years. (1 day = 1 week)
   Rapid Change: Time to switch the dog food. (Hybrid & Transform)
   Atom2Bit: Your friends are being digital (facebook avatar).
   Function->Fashion: Early Adopter = Anybody (Not Geek anymore)
   Multi-Platform: Computer are invisible…
What’s Happening?
1.   Smart Phone & Tablet is the next PC
2.   Tablet eats Laptop. (Notebook is still mainstream, but decline)
3.   Netbook Loves Cloud. (Chrome App Store)
4.   Not Only Wintel, but Android-ARM also.
5.   Hybrid Media: E-Book/Digital Magazine/Print
6.   Mobile Apps Explode & Mobile Virus is coming.
7.   Smart TV (Internet/Games/3D)
8.   Social Networking (Life & Work)
        Multi-Platform Dilemma, Buying Decision, Social Impact
     Shorter time, Gadget overflow, Champion can change anytime.
Smart Phone + Tablet = Next PC?




     Today: We have a Smart Phone for talking, SMS, BB, e-mail,
     Social, Gaming, Music, Video, Google & GPS etc. and…
     We have a Tablet to Web Browsing, E-Book/Digital Magazine/
     E-Newspaper, E-Mail, Social, Gaming, Office Document,
     Video, Music, etc.
               Tomorrow: Dual-Core Smartphone (LG Optimus 2X)
                            Smart Phone 2nd Gen, iPad & Tablets: 2GHz
Tablet eats “laptop”




 Total “Tablet” unit shipments will jump to 54.7 million in 2011.
19.1M “Notebook” sales will to be lost to tablets globally in 2011.
                                                    Source: Goldman Sachs
  Google Chrome OS market unaffected by “Netbook” decline.
                                                    Source: Google
Netbooks love “Cloud”



    Netbooks do not need to smarter & faster,
    when they connect to “Cloud Computing”.
They run web app (HTML5) share processing power
            & storage, even security.
    User will move their data to cloud storage & running app from that
               by using notebook, netbook, tablet & mobile.
Not Only Wintel, but Android-ARM also.




 *iOS vs. Android & try to replace Windows
Hybrid Media
E-Book/Digital Magazine/Print



                                   book.truelife.com


                iPad/Tablets
               Colored E-Book
                 Web Book
                Mobile Book

    2011: E-Books market share 15-20%
Printing Moves




                         amazon.com
                            Purchase    Consumption


                         Amazon’s faster shopping


Purchase   Consumption      Purchase   Consumption    Purchase   Consumption

           Kindle integrates purchase into consumption
Mobile Apps Explode
    & Mobile Virus is coming




    Cause of mobile devices are the next PC.
  Mobile devices are the next target of hackers.
Even wallpaper, it could be a virus in your mobile.
Smart TV (Internet/3D/Games)
                   What’s next?
                   • TV + Internet + App
                   • Glasses-Free 3D TV
                   • Cloud Gaming
                   • Video Calling
                   • etc.
Social Network Impacts
           Do U trust Friends or Google?
           Social Commerce is coming.
           Facebook + Office App.
           Location Base System.
           Cloud Sourcing = Your Brain.
           Group Buying = Best Deal
           Etc.
Back to the basic…
       From PC to Tablet…
Back to the basic…
Google The Movie 2011?
 Googled: The End of the World as We Know It




                   Sure!!! It’s very interesting,
                   However, will it translate in a
                   film for mainstream
                   audiences?
THANK YOU

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2011 Tech Trends

  • 1. Tech Trends for 2011 Prasit Worachatrawanit New Media & E-Commerce Director
  • 2. “All the things happen through the year 2010 make me think about these books.” Internet time: Human Life Years = Dog Life Years. (1 day = 1 week) Rapid Change: Time to switch the dog food. (Hybrid & Transform) Atom2Bit: Your friends are being digital (facebook avatar). Function->Fashion: Early Adopter = Anybody (Not Geek anymore) Multi-Platform: Computer are invisible…
  • 3. What’s Happening? 1. Smart Phone & Tablet is the next PC 2. Tablet eats Laptop. (Notebook is still mainstream, but decline) 3. Netbook Loves Cloud. (Chrome App Store) 4. Not Only Wintel, but Android-ARM also. 5. Hybrid Media: E-Book/Digital Magazine/Print 6. Mobile Apps Explode & Mobile Virus is coming. 7. Smart TV (Internet/Games/3D) 8. Social Networking (Life & Work) Multi-Platform Dilemma, Buying Decision, Social Impact Shorter time, Gadget overflow, Champion can change anytime.
  • 4. Smart Phone + Tablet = Next PC? Today: We have a Smart Phone for talking, SMS, BB, e-mail, Social, Gaming, Music, Video, Google & GPS etc. and… We have a Tablet to Web Browsing, E-Book/Digital Magazine/ E-Newspaper, E-Mail, Social, Gaming, Office Document, Video, Music, etc. Tomorrow: Dual-Core Smartphone (LG Optimus 2X) Smart Phone 2nd Gen, iPad & Tablets: 2GHz
  • 5. Tablet eats “laptop” Total “Tablet” unit shipments will jump to 54.7 million in 2011. 19.1M “Notebook” sales will to be lost to tablets globally in 2011. Source: Goldman Sachs Google Chrome OS market unaffected by “Netbook” decline. Source: Google
  • 6. Netbooks love “Cloud” Netbooks do not need to smarter & faster, when they connect to “Cloud Computing”. They run web app (HTML5) share processing power & storage, even security. User will move their data to cloud storage & running app from that by using notebook, netbook, tablet & mobile.
  • 7. Not Only Wintel, but Android-ARM also. *iOS vs. Android & try to replace Windows
  • 8. Hybrid Media E-Book/Digital Magazine/Print book.truelife.com iPad/Tablets Colored E-Book Web Book Mobile Book 2011: E-Books market share 15-20%
  • 9. Printing Moves amazon.com Purchase Consumption Amazon’s faster shopping Purchase Consumption Purchase Consumption Purchase Consumption Kindle integrates purchase into consumption
  • 10. Mobile Apps Explode & Mobile Virus is coming Cause of mobile devices are the next PC. Mobile devices are the next target of hackers. Even wallpaper, it could be a virus in your mobile.
  • 11. Smart TV (Internet/3D/Games) What’s next? • TV + Internet + App • Glasses-Free 3D TV • Cloud Gaming • Video Calling • etc.
  • 12. Social Network Impacts Do U trust Friends or Google? Social Commerce is coming. Facebook + Office App. Location Base System. Cloud Sourcing = Your Brain. Group Buying = Best Deal Etc.
  • 13. Back to the basic… From PC to Tablet…
  • 14. Back to the basic…
  • 15. Google The Movie 2011? Googled: The End of the World as We Know It Sure!!! It’s very interesting, However, will it translate in a film for mainstream audiences?