SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez nos Conditions d’utilisation et notre Politique de confidentialité.
SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
Check out the best reads
to improve your content >>> Whether you’re just starting out in content marketing or you're a veteran looking for a few new tricks, add these titles to your bookshelf for a shot of inspiration. Wrike.com Where Work Gets Done.
Epic Content Marketing Joe Pulizzi
1. The head of the Content Marketing Institute explains why good content is essential for attracting customers, and takes readers through the process of curating and creating effective content. Wrike.com Where Work Gets Done.
The New Rules of Marketing
& PR David Meerman Scott 2. This book is chock-full of advice for developing your brand’s reputation and authority online, including platform-specific tips for social media sites like LinkedIn, Instagram, and Google+. Wrike.com Where Work Gets Done.
Social Media Explained Mark Schaefer
3. Discover the psychology and sociology behind social media and formulate the best strategy for your company. Each chapter has a series of questions to help you create your own social media plan. Wrike.com Where Work Gets Done.
Optimize Lee Odden 4. Pick
up Lee Odden’s book for his top tips on combining SEO, social media, and content marketing to improve your results, measure your success, and demonstrate the business value of all your efforts. Wrike.com Where Work Gets Done.
Jab, Jab, Right Hook Gary
Vaynerchuk 5. High-quality content isn’t enough when it comes to attracting customers — it needs to be placed in the right context in order to convert. Learn how to present your content in a way that will nurture leads and win new business. Wrike.com Where Work Gets Done.
The Fortune Cookie Principle Bernadette
Jiwa 6. Brand strategist and award-winning blogger Bernadette Jiwa teaches you how to tell your brand’s story and establish powerful emotional connections with your target customers. Wrike.com Where Work Gets Done.
Blah Blah Blah Dan Roam
7. What do you do when words just aren’t enough? Explaining complex concepts, making ideas memorable, and grabbing your audience’s attention sometimes needs the perfect visual. Learn how to liven up your content with visual media. Wrike.com Where Work Gets Done.
The Power of Visual Storytelling
Ekaterina Walter & Jessica Gioglio 8. Visual content is becoming increasingly important for capturing and keeping your customers’ attention. Discover the best strategies to guide your marketing videos, infographics, presentations, and other visual media. Wrike.com Where Work Gets Done.
Everybody Writes Ann Handley 9.
Bestselling author Ann Handley offers best practices, tips for reluctant writers, and a “Things Marketers Write” section with specific guidance for 17 kinds of content marketers often create. Wrike.com Where Work Gets Done.
How to Write Short Roy
Peter Clark 10. In the age of Tweets, Snaps, and status updates, marketers must be convincing and concise. This guide will teach you how to write compelling headlines, Tweets, blog posts, and more, so you can pack more punch with fewer words. Wrike.com Where Work Gets Done.