1. customer purchasing patterns
A local grocery store keeps track of individual products that customers purchase. Natalie
Jackson, the manager in charge of the fresh fruits and produce section, wants to learn more
about the customer purchasing patterns of apples, bananas, cherries, oranges, and
watermelons, the five most frequently purchased fruit items in the store. She gathers data
on the last 50 transactions, a portion of which is shown in the accompanying table.
Transaction 1 shows that the customer purchased apples, bananas, and watermelon, while
the second customer purchased bananas, cherries, and oranges. Find association rules for
this consumer study. Use 10 as the minimum support and 50% as the confidence values.
Report and interpret the lift ratio of the top three rules.