course material

1. ed620 communicating vision
Communicating VisionAfter reading Top End Alignment (Dolak, 2003) and Project
Promotion (Branton & Wynn, 1997), and viewing the presentation Communicating Your
Vision in Good Times and Bad (Sametz Blackstone Associates, 2010), respond to the
following:Although the authors write from a business perspective, how might this
information benefit your school and/or district? Explain.Support your statements with
evidence from the required studies and your research. Cite and reference your sources in
APA style.Click here for information on course rubrics.ReferencesBranton, R., & Wynn, K.
(1997). Project promotion: Creating and communicating your project vision. Retrieved from
http://www.advstr.com/web/resources/downloads/Proj…Dolak, D. (2003). Top end
alignment: How to build a great brand from the ground up [PDF]. Retrieved from
http://www.davedolak.com/whitepapers/TopEndAlignme…Sametz Blackstone Associates.
(2010, February 1). Communicating your vision in good times and bad [Slides]. Retrieved
from http://www.slideshare.net/SametzBlackstone/communi…School ClimateThe course
studies thus far have briefly dealt with the climate the external publics may sense as they
approach the school. What about the internal school climate?Studies have shown the school
climate (known in business and industry as the organizational climate) has a great effect on
the results of the school. What is the climate of your school? What is the climate of your
classroom? Do these climates have an effect on the end product of the instructional process?
Is there a need for change in your school? Spend a little time reflecting on these questions
before you proceed with this week’s study. It takes one person to bring the obvious to a
generalized consciousness to make changes in your school system.It begins with a vision. A
positive school climate starts with a compelling vision for your school, and yes, for your
classroom. This vision is not what you may know as the district’s mission statement. The
vision is a dynamic expression of what the school should be and how it should operate. The
district mission statement is, in most cases, a short PR statement that conveys the main
thought of the vision.Many times the vision is not as clear as one would hope. However,
each successful organization is guided by one. The vision should always include the values
and beliefs of the district/school/classroom teachers. It should state the goals for the
organization. Remember, goals are not like objectives. Goals are the destination—the ideal.
They are seldom reached, but they profoundly influence the organization’s
direction.Weekly ObjectivesThrough participation in the following activities, the candidate
will:Describe strategies for developing a positive school climate. (9o, 10m)Vision
StatementDevelop awareness of formal and informal mechanisms for involving all

2. stakeholders in school governance and development. (1c, 9o)Vision
StatementCommunicating VisionUnderstand selected educational issues within the context
of public and community relations. (1c, 4j, 4n, 5m)Case Study – Pressure GroupsRequired
StudiesThe following materials are required studies for this week. Complete these studies at
the beginning of the week, and save these materials for future use.The School and
Community Relations (Gallagher, Bagin, & Moore, 2016)Chapter 10: Communication about
School Services and Special EventsChapter 11: Working with the PressReadProject
Promotion: Creating and Communicating Your Project Vision (Branton & Wynn, 1997)
[PDF]Top End Alignment: How to Build a Great Brand from the Ground Up (Dolak, 2003)
[PDF]ViewVision (Concordia Online Education, n.d.) [PPT]Communicating Your Vision in
Good Times and Bad (Sametz Blackstone Associates, 2010) [Slides]