Blogs, tweets, posts, apps, emails and videos – available everywhere and providing more deals, reviews, demonstrations, consumer feedback and more with each passing second. It’s the blessing and the curse of the information age – a virtually endless stream of data that hurtles toward consumers and businesses like a firehose blasting a teacup. How do you find what you need? How do you separate the good from the bad, and maybe most importantly, how can you – as a player in the game – practically leverage all this interconnected stuff to impact your business for the better? Watch and hear and learn how to apply the fundamentals yourself in this brave, new world.

1. Practically Social
Actionable Strategies for
Small Business Social Media
© 2010 | Wizard of Ads | All Rights Reserved

2. Have you used?

5. The principal changes
taking place are these:

6. The principal changes
taking place are these:
1. Word of mouth
has grown into the
muscular beast,
Interconnectivity,
and it moves with
lightning speed.

7. Technology’s re-
writing the rules of
commerce. Facebook,
blogs, tweets and texts
are ensuring that,
whether good or bad,
the word gets out.

8. 2. We’re moving into
an era of transparency
in which it will become
harder than ever to
win new customers
through P.R. and
Advertising alone.

9. You’re going to have to
begin delivering all that
you promise in your
marketing materials.
Claims of ‘biggest,’
and ‘best,’mean nothing
when customers have
friends
who are telling them
otherwise.

10. Today, it’s easier than ever to spread
your message.
Do you have a message worth
spreading?
e best way to trigger social
media and word of mouth?
Deliver an experience worth
talking about.

11. YouTube, facebook and Google are
the Kerouac, Dean and Salinger of
the new generation

13. The big problem with social media for most
smart people?
It’s got a stupid name.

14. Increasingly, consumers are being
informed by somebody ... don’t you
want to be part of those conversations?
The Civic Lessons

15. Consumers are no longer uneducated.
It doesn’t mean they’re not miseducated.
In each marketplace, there’s going to be one
organization people perceive as the smartest,
the most ethical and the most helpful.
When people ask one another about where to
give their time and money, there’s going to be
one company that dominates the conversation.
Who’s it going to be in your market?

16. Are
you
the
one?

17. You’re going to have to orient yourself to a new way
of thinking that’s going to be uncomfortable for
some of you, but if you want your business to not
only survive but thrive, you have to pay attention.
But the challenge is you can’t throw old solutions at
new ways of working.
Mass media still works, but it’s losing more mass
with each passing second. With social media - with
online marketing - you can’t apply mass media
tactics and expect the same results

18. And it’s going to be uncomfortable.
(for a while)

20. Douglas Adams

21. Anything that is in the world when you’re
born is normal and ordinary and is just a
natural part of the way the world works.

22. Anything that is in the world when you’re
born is normal and ordinary and is just a
natural part of the way the world works.
Anything that’s invented between when
you’re fifteen and thirty-five is new and
exciting and revolutionary and you can
probably get a career in it.

23. Anything that is in the world when you’re
born is normal and ordinary and is just a
natural part of the way the world works.
Anything that’s invented between when
you’re fifteen and thirty-five is new and
exciting and revolutionary and you can
probably get a career in it.
Anything invented after you’re thirty-five is
against the natural order of things.

24. The Civic Lessons
•Three Crucial Elements
•Three Core Values
•Three Pitfalls
•Three Members of Your Team
How?

25. 1904 Crucial
Elements

26. Frequency
Crucial
Elements

27. Consistency
Crucial
Elements

28. Relevance
Crucial
Elements

29. My business isn’t fun.
What do I talk about?
I don’t know what to say.

30. Sphere of Credibility

31. Conversations among
human beings sound
human.
They are open,
honest, uncontrived
and conducted in a
human voice.

32. That homogenized
‘voice of business?’
That sound of mission
statements and
brochures?
It will soon sound as
contrived as the
language of the 18th
century French court.

33. Getting a sense of
humor about yourself
requires more than
throwing a few jokes
up on the corporate
website.
Rather, it requires big
values, a little humility,
straight talk and a
genuine point of view.

34. Core
Values

35. Listen
Core
Values

36. Grow Bigger Ears
listen. share. engage.

37. PAUL BOOMER
CEO, Shortcut Blogging

38. • Google Reader
• Google Blogsearch
• Google Alerts
Your Belt
• Kurrently
• FourWhere
• Twitter Search

39. 1. Create a Google/GMail Account
2. Search for Google Reader & Login Reader
3. Start adding subscriptions...

40. 1. Create a Google/GMail Account
2. Search for Google Reader & Login Reader
3. Start adding subscriptions...

41. 1. Create a Google/GMail Account
2. Search for Google Reader & Login Reader
3. Start adding subscriptions...

42. 1. Search for Google Blog Search
2. Within Google Blog Search, search
for topics, brands, individuals, etc.
3. Copy the web address Blogsearch
4. Go back to Google Reader
5. Click in “Add a subscription”
6. Rinse and repeat

43. 1. Search for Google Blog Search
2. Within Google Blog Search, search
for topics, brands, individuals, etc.
3. Copy the web address Blogsearch
4. Go back to Google Reader
5. Click in “Add a subscription”
6. Rinse and repeat

44. 1. Search for Google Blog Search
2. Within Google Blog Search, search
for topics, brands, individuals, etc.
3. Copy the web address Blogsearch
4. Go back to Google Reader
5. Click in “Add a subscription”
6. Rinse and repeat

45. 1. Search for Google Blog Search
2. Within Google Blog Search, search
for topics, brands, individuals, etc.
3. Copy the web address Blogsearch
4. Go back to Google Reader
5. Click in “Add a subscription”
6. Rinse and repeat

46. 1. Search for Google Blog Search
2. Within Google Blog Search, search
for topics, brands, individuals, etc.
3. Copy the web address Blogsearch
4. Go back to Google Reader
5. Click in “Add a subscription”
6. Rinse and repeat

47. 1. Search for Google Blog Search
2. Within Google Blog Search, search
for topics, brands, individuals, etc.
3. Copy the web address Blogsearch
4. Go back to Google Reader
5. Click in “Add a subscription”
6. Rinse and repeat

48. 1. Search for Google Alerts
2. Type in your desired topics
Alerts
3. Create the alert
4. Rinse and repeat

49. 1. Search for Google Alerts
2. Type in your desired topics
Alerts
3. Create the alert
4. Rinse and repeat

50. 1. Search for Google Alerts
2. Type in your desired topics
Alerts
3. Create the alert
4. Rinse and repeat

51. 1. Search for Google Alerts
2. Type in your desired topics
Alerts
3. Create the alert
4. Rinse and repeat

52. 1. Go to Kurrently.com
Kurrently
2. Search for what you want to know

53. 1. Go to Kurrently.com
Kurrently
2. Search for what you want to know

54. 1. Go to search.twitter.com
2. Click on “Advanced search”
3. Start searching
Twitter
4. Refine your searches
5.Click on “Feed for this query”
6.Copy feed address to Reader

55. 1. Go to search.twitter.com
2. Click on “Advanced search”
3. Start searching
Twitter
4. Refine your searches
5.Click on “Feed for this query”
6.Copy feed address to Reader

56. 1. Go to search.twitter.com
2. Click on “Advanced search”
3. Start searching
Twitter
4. Refine your searches
5.Click on “Feed for this query”
6.Copy feed address to Reader

57. 1. Go to search.twitter.com
2. Click on “Advanced search”
3. Start searching
Twitter
4. Refine your searches
5. Click on “Feed for this query”
6. Copy feed address to Reader

58. 1. Go to search.twitter.com
2. Click on “Advanced search”
3. Start searching
Twitter
4. Refine your searches
5. Click on “Feed for this query”
6. Copy feed address to Reader

59. 1. Go to search.twitter.com
2. Click on “Advanced search”
3. Start searching
Twitter
4. Refine your searches
5. Click on “Feed for this query”
6. Copy feed address to Reader

60. Share
Core
Values

61. Clarity
Core
Values

62. Clarity

63. Pitfalls

64. Urge for Instant Gratification
Pitfalls

65. r o n
Trolls
o
M get Pitfalls
B u d

66. Curse of Knowledge
Pitfalls

67. “The Curse of Knowledge,” a phrase used in a 1989
paper in The Journal of Political Economy, means that
once you’ve become an expert in a particular subject,
it’s hard to imagine not knowing what you know.
In 1990, Elizabeth Newton conducted an
experiment on the curse of knowledge while
working on her doctorate at Stanford. She
gave one set of people, called “tappers,” a
list of familiar songs from which to choose.
Their task was to rap their knuckles on a tabletop to
the rhythm of the chosen tune as they thought about
it in their heads. A second set of people, called
“listeners,” were asked to name the songs.

68. Before the experiment began, the tappers were asked how
often they believed that the listeners would name the songs
correctly. On average, tappers expected listeners to get it
right about half the time. In the end, however, listeners
guessed only 3 of 120 songs tapped out, or 2.5 percent.
The tappers were astounded. The song was so clear in their
minds; how could the listeners not “hear” it in their taps?
Janet Rae-Dupree
The New York Times
December 30, 2007

69. Team
Members

70. Your Front Line
Team
Members

71. Your Ambassadors of Awesome
Team
Members

72. You
Team
Members

73. The days of an uneducated consumer
aren’t just going away.

74. It doesn’t mean they’re not miseducated.
In each marketplace, there’s going to be one
organization people perceive as the smartest,
the most ethical and the most helpful.
When people ask one another about where to
give their time and money, there’s going to be
one company that dominates the conversation.
Who’s it going to be in your market?

75. Relax. Pick. Focus. Learn.

76. What you say Where you say it

77. • blogging
• facebook
• twitter
Relax. Pick. Focus. Learn.
• youtube/video
• location-based
• email marketing
• texting

78. How do you choose?
Relax. It’s okay to pick ceramics.

79. I don't use Twitter. It's not really me.
I also don't actively use FaceBook,
and I'm not adding any friends.
I don't want to use a tool unless I'm
going to use it really well. Doing any
of these things halfway is worse
than not at all.
People don't want a mediocre
interaction.

80. • Be Consistent
• Be A Good Listener
• Be Yourself
Relax. Pick. Focus. Learn.
• Be Giving
• Be Responsive
• Be Patient
• Deliver a Great Experience

81. Relax. Pick. Focus. Learn.

82. tim@ouriag.com
www.thedailyblur.com

83. Practically Social
Actionable Strategies for
Small Business Social Media
© 2010 | Wizard of Ads | All Rights Reserved