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@portentint
Don’t fight ‘em. Join ‘em
Quora for Audience Expansion
Presented by: Ian Lurie
@portentint
@portentint
Me
CEO, Portent (Seattle)
Idealistic marketing cynic
Responsible for 2 nerdspawn
@portentint
@portentint
No
@portentint
No
poot
@portentint
http://portent.co/thequoras
@portentint
WHY QUORA?
@portentint
@portentint
really? 18
sessions?
@portentint
If you wait for links from Quora
@portentint
If you wait for links from Quora
…
@portentint
you
Quora
Audience expansion
@portentint
Audience expansion
@portentint
Audience expansion
@portentint
WHAT’S THE GOAL?
@portentint
GOAL: GET REQUESTS FOR ANSWERS
Goal: Requests for answers
@portentint
Goal: Followers
@portentint
Goal: Followers
@portentint
Buy followers and I will…
@portentint
Goal: Views & Engagement
@portentint
Pickup outside Quora
@portentint
a guy can
dream
@portentint
Rankings
@portentint
PICK THE RIGHT TOPIC
@portentint
Something you know…
@portentint
…or something you know well enough to research
@portentint
.4 million topics
@portentint
Use Google
@portentint
Quora search suggest
@portentint
quora.com/sitemap
@portentint
quora.com/sitemap
@portentint
Active topics
@portentint
Active topics
@portentint
Move “up”
@portentint
Move “up”
@portentint
Or “down”
@portentint
Or “down”
@portentint
Or “down”
@portentint
CONTROL THE TOPIC
@portentint
Comment
@portentint
Stick with it
SONOFA…
@portentint
Stalk the leaders
@portentint
Help organize
@portentint
PICK QUESTIONS WHEN RIPE
@portentint
Search
@portentint
Current Events
@portentint
Trending
@portentint
Ratio of followers to answers
@portentint
WHEN YOU ANSWER
@portentint
Nerdgasm
@portentint
Check your bio
@portentint
Tweet it (now and then)
@portentint
Check topics
@portentint
SERP PIGGY-BACKING
@portentint
A long-tail search
@portentint
Quora pages
@portentint
@portentint
@portentint
@portentint
@portentint
Use this to spam and I will
@portentint
Merge questions
@portentint
301 redirect
@portentint
Again: Use this to spam and I will
@portentint
OTHER GOOD STUFF
@portentint
Business (now and then)
@portentint
Infobite “hosting”
When 140 characters won’t do
@portentint
Content ideation
@portentint
Content ideation
@portentint
THIS IS ALL LEGIT STUFF
@portentint
NOT SPAM
@portentint
PLEASE, I BEG OF YOU…
@portentint
Small, Unmarked bills only
Ian Lurie
@portentint
www.portent.com
http://portent.co/thequoras

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