SlideShare une entreprise Scribd logo
1  sur  114
Télécharger pour lire hors ligne
Silence the Stupid
Handling Online Hate Sites With Search-Fu
This presentation references content about
The Holocaust. Some content may be
upsetting.
Ian Lurie
@portentint
Portent, a Clearlink Company
Portent is a digital agency
I started in 1995.
I just sold it.
Nope
Yep
If you don’t agree with my beliefs
regarding hate speech, and some of
my politics, I am about to piss you
off. I do not apologize.
Send angry tweets to @portentint.
But use a spell checker.
You probably need one.
Photo from CNN.com
Seriously. Spell checker.
@portentint
Photo from some idiot
Glenn? Spell. Checker.
@portentint
Photo from FOX News
Things that piss me off
Things that piss me off
Things that piss me off
jewwatch.com
Site Rank(ed) top 3 for Head Term “Jew”
jewwatch.com
200,000+ links
6,000+ unique domains
Big Bully?
Fight dirty
Time to tear out some links!
Step 1: Notify accidental boosters
Use the link
anlaysis tool of
your choice
Find the accidental boosters
Find the accidental
supporters
Find the linking pages
Recruit
others
Recruit help
Give them a script
Watch the links disappear
(Citation removed)
Watch the links disappear
(spam link removed)
Links gone from 100 domains
Step 2: Dismantle site’s link profile
Check JewWatch’s link
profile by IP address.
264 linking domains on 1 IP
address? Not kosher.
Report it
Step 3: Dismantle supporting sites’ link profiles
They link to JewWatch.com. They’re
not going to take their links down.
Take a look at their link
profile. Is it kosher?
Nope. Over 1/2 their
links from one IP
Report it
May work, may not, but it took 15 minutes
Wait a second…
Waitaminute
jewwatch.com Linking site
Report it
Step 4: Boost competitors
Link ‘em
Step 5: Straight up kick their asses
Anyone?
Results?
Jewwatch.com fell to #5
Results?
Since then, they’ve been buried
Results?
All us? Of course not
Results?
But I bet we helped
Results?
We made it easier on the algorithm
Holocaust Deniers
Thousands of sites
Holocaust Deniers
Shared theories and terminology
Site swarming tactics
We can’t get one site ranking for “holocaust”
We can get lots of sites ranking
for specific questions
Step 1: Find the shared
theories and terminology
About the
numbers
Claims &
questions
Scrape Quora
Scrape Quora
Scrape QuoraScrape Quora
Scrape QuoraScrape Quora
“Did the Holocaust happen?”
“Is the Holocaust real?”
“Was the Holocaust real?”
“The 4 million variant”
Step 2: Check volumes
Burying Hate Sites in the SERPs
Step 3: Reserve domains
How paranoid are you?
Different registrars
Different IDs
Different hosting providers
Different IPs
I just threw them all up there on
one identity. Maybe I get caught
for setting up a blog network or
something.
If Google booted them, imagine
the headlines…
istheholocaustreal.com
istheholocaustahoax.com
wastheholocaustreal.com
wastheholocaustahoax.com
Step 4: Build simple sites
Jekyll
Jekyllrb.com
Why Jekyll?
It requires no server-side software
It’s text-based
Short learning curve
Still lets me use templates, etc.
It’s free
Home page
Home page
Home page
No time to write yet
No time to write
yet
Ask for a few links
Unintentional
boosters! Yay!
A little basic SEO doesn’t hurt, either
Entity strategy
Speed, etc.
Home page link
might be spammy,
but worth a try.
One 300-900 word article posted every 2
days for 2 weeks
2 weeks after
launch
Denier sites
Result
10 hours’ work
5 deniers pushed down 1 spot in the SERPs
1 denier pushed off page one
After 1 week of no writing
Denier sites
Longer-term Result
10 hours’ work
3 deniers pushed down 1 spot in the SERPs
1 denier pushed off page one
We didn’t get to do all of this
Burying Hate Sites in the SERPs
I’m OK with that
What I would do next
Bump up other sites by linking to them
Recruit other writers
Interlink sites
Well, yeah
Other techniques
Negative SEO? Use with caution
Crowdfunded purchase of available,
exact match, head term domains
Social content promotion
PPC
Mistakes
Too much smart-
assery, so no one
would help write
Disorganized recruiting
Hate sites are about SEO and content
We are good at SEO and content
Google can’t handle it
Take this deck. Use it as a
blueprint. Choose one
issue and devote 10-20
hours, total, to it.
Great communications can change the world
Thanks!
Ian Lurie
Tweet @portentint
View and download this deck:
http://slideshare.com/wrttnwrd/

Contenu connexe

Tendances

Website evaluation
Website evaluationWebsite evaluation
Website evaluationbnipper
 
Using social media as powerful reporting tools - Daniel Victor - New England ...
Using social media as powerful reporting tools - Daniel Victor - New England ...Using social media as powerful reporting tools - Daniel Victor - New England ...
Using social media as powerful reporting tools - Daniel Victor - New England ...News Leaders Association's NewsTrain
 
SXSW black hat seo presentation preview
SXSW  black hat seo presentation previewSXSW  black hat seo presentation preview
SXSW black hat seo presentation previewJonathan Ashton
 
10 - On-Demand Authority Backlink Sources
10 - On-Demand Authority Backlink Sources10 - On-Demand Authority Backlink Sources
10 - On-Demand Authority Backlink SourcesSharanyan Sharma
 
Internet Intelligence
Internet IntelligenceInternet Intelligence
Internet Intelligencerobcrayford
 
Breaking News and Social Verification - #ONACamp
Breaking News and Social Verification - #ONACampBreaking News and Social Verification - #ONACamp
Breaking News and Social Verification - #ONACampMandy Jenkins
 
The 5 Ws Of Cyberspace
The 5 Ws Of CyberspaceThe 5 Ws Of Cyberspace
The 5 Ws Of Cyberspacetbladow
 
Things Phil has found 2012
Things Phil has found 2012Things Phil has found 2012
Things Phil has found 2012Phil Bradley
 
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concernsFacebook graph search; thoughts and concerns
Facebook graph search; thoughts and concernsPhil Bradley
 
Advanced Internet Searching, December 2014
Advanced Internet Searching, December 2014Advanced Internet Searching, December 2014
Advanced Internet Searching, December 2014Phil Bradley
 
Advanced Internet Searching, Dec 2013
Advanced Internet Searching, Dec 2013Advanced Internet Searching, Dec 2013
Advanced Internet Searching, Dec 2013Phil Bradley
 
Search, Plagiarism, Cites
Search, Plagiarism, CitesSearch, Plagiarism, Cites
Search, Plagiarism, Citescolemama
 
Verification of inforamtion tools for journalists
Verification of inforamtion tools for journalistsVerification of inforamtion tools for journalists
Verification of inforamtion tools for journalistsOleg Khomenok
 

Tendances (15)

Website evaluation
Website evaluationWebsite evaluation
Website evaluation
 
Using social media as powerful reporting tools - Daniel Victor - New England ...
Using social media as powerful reporting tools - Daniel Victor - New England ...Using social media as powerful reporting tools - Daniel Victor - New England ...
Using social media as powerful reporting tools - Daniel Victor - New England ...
 
SXSW black hat seo presentation preview
SXSW  black hat seo presentation previewSXSW  black hat seo presentation preview
SXSW black hat seo presentation preview
 
10 - On-Demand Authority Backlink Sources
10 - On-Demand Authority Backlink Sources10 - On-Demand Authority Backlink Sources
10 - On-Demand Authority Backlink Sources
 
Internet Intelligence
Internet IntelligenceInternet Intelligence
Internet Intelligence
 
Breaking News and Social Verification - #ONACamp
Breaking News and Social Verification - #ONACampBreaking News and Social Verification - #ONACamp
Breaking News and Social Verification - #ONACamp
 
The 5 Ws Of Cyberspace
The 5 Ws Of CyberspaceThe 5 Ws Of Cyberspace
The 5 Ws Of Cyberspace
 
Things Phil has found 2012
Things Phil has found 2012Things Phil has found 2012
Things Phil has found 2012
 
Facebook graph search; thoughts and concerns
Facebook graph search; thoughts and concernsFacebook graph search; thoughts and concerns
Facebook graph search; thoughts and concerns
 
Give Me Your Data!
Give Me Your Data!Give Me Your Data!
Give Me Your Data!
 
Advanced Internet Searching, December 2014
Advanced Internet Searching, December 2014Advanced Internet Searching, December 2014
Advanced Internet Searching, December 2014
 
Advanced Internet Searching, Dec 2013
Advanced Internet Searching, Dec 2013Advanced Internet Searching, Dec 2013
Advanced Internet Searching, Dec 2013
 
Search, Plagiarism, Cites
Search, Plagiarism, CitesSearch, Plagiarism, Cites
Search, Plagiarism, Cites
 
Verification of inforamtion tools for journalists
Verification of inforamtion tools for journalistsVerification of inforamtion tools for journalists
Verification of inforamtion tools for journalists
 
Twitter 101
Twitter 101Twitter 101
Twitter 101
 

Similaire à Burying Hate Sites in the SERPs

How to Use Blogs, Twitter & LinkedIn for Legal Professionals
How to Use Blogs, Twitter & LinkedIn for Legal ProfessionalsHow to Use Blogs, Twitter & LinkedIn for Legal Professionals
How to Use Blogs, Twitter & LinkedIn for Legal ProfessionalsRocket Matter, LLC
 
Online Reputation Management
Online Reputation ManagementOnline Reputation Management
Online Reputation ManagementBart De Waele
 
Corp Web Risks and Concerns
Corp Web Risks and ConcernsCorp Web Risks and Concerns
Corp Web Risks and ConcernsPINT Inc
 
Research power point for students
Research power point for studentsResearch power point for students
Research power point for studentslarchmeany1
 
New activism campaign wants boylovers to speak out
New activism campaign wants boylovers to speak outNew activism campaign wants boylovers to speak out
New activism campaign wants boylovers to speak outRonSpain
 
Fake news: Identifying, debunking and discussing false narratives with learners
Fake news: Identifying, debunking and discussing false narratives with learnersFake news: Identifying, debunking and discussing false narratives with learners
Fake news: Identifying, debunking and discussing false narratives with learnersLearningandTeaching
 
Five Social Media Tricks to Grow Your Audience - for Colombia 3.0 Conference
Five Social Media Tricks to Grow Your Audience - for Colombia 3.0 ConferenceFive Social Media Tricks to Grow Your Audience - for Colombia 3.0 Conference
Five Social Media Tricks to Grow Your Audience - for Colombia 3.0 ConferenceDave LaFontaine
 
Five tricks to grow your audience using social media
Five tricks to grow your audience using social mediaFive tricks to grow your audience using social media
Five tricks to grow your audience using social mediaDave LaFontaine
 
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...Allison Fabella
 
Cloak your online persona, you miscreant.
Cloak your online persona, you miscreant.Cloak your online persona, you miscreant.
Cloak your online persona, you miscreant.Jonathan Hunt
 
Online identity tutorial
Online identity tutorialOnline identity tutorial
Online identity tutorialCMHSL
 
Research power point for students
Research power point for studentsResearch power point for students
Research power point for studentslarchmeany1
 
HCC - Evaluating Internet Sources
HCC - Evaluating Internet SourcesHCC - Evaluating Internet Sources
HCC - Evaluating Internet Sourceshcc-vw
 
Blogging For A Better Classroom
Blogging For A Better ClassroomBlogging For A Better Classroom
Blogging For A Better ClassroomVicki Davis
 
Social Networking for People Over Thirty
Social Networking for People Over ThirtySocial Networking for People Over Thirty
Social Networking for People Over ThirtyScott Gow
 
Social Media: Share Your Genealogy
Social Media: Share Your GenealogySocial Media: Share Your Genealogy
Social Media: Share Your GenealogyGenealogyMedia.com
 

Similaire à Burying Hate Sites in the SERPs (20)

How to Use Blogs, Twitter & LinkedIn for Legal Professionals
How to Use Blogs, Twitter & LinkedIn for Legal ProfessionalsHow to Use Blogs, Twitter & LinkedIn for Legal Professionals
How to Use Blogs, Twitter & LinkedIn for Legal Professionals
 
Online Reputation Management
Online Reputation ManagementOnline Reputation Management
Online Reputation Management
 
Corp Web Risks and Concerns
Corp Web Risks and ConcernsCorp Web Risks and Concerns
Corp Web Risks and Concerns
 
Research power point for students
Research power point for studentsResearch power point for students
Research power point for students
 
New activism campaign wants boylovers to speak out
New activism campaign wants boylovers to speak outNew activism campaign wants boylovers to speak out
New activism campaign wants boylovers to speak out
 
Fake news: Identifying, debunking and discussing false narratives with learners
Fake news: Identifying, debunking and discussing false narratives with learnersFake news: Identifying, debunking and discussing false narratives with learners
Fake news: Identifying, debunking and discussing false narratives with learners
 
Five Social Media Tricks to Grow Your Audience - for Colombia 3.0 Conference
Five Social Media Tricks to Grow Your Audience - for Colombia 3.0 ConferenceFive Social Media Tricks to Grow Your Audience - for Colombia 3.0 Conference
Five Social Media Tricks to Grow Your Audience - for Colombia 3.0 Conference
 
Five tricks to grow your audience using social media
Five tricks to grow your audience using social mediaFive tricks to grow your audience using social media
Five tricks to grow your audience using social media
 
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...
 
Advanced searching
Advanced searchingAdvanced searching
Advanced searching
 
Cloak your online persona, you miscreant.
Cloak your online persona, you miscreant.Cloak your online persona, you miscreant.
Cloak your online persona, you miscreant.
 
Blogging 101
Blogging 101Blogging 101
Blogging 101
 
Online identity tutorial
Online identity tutorialOnline identity tutorial
Online identity tutorial
 
Research power point for students
Research power point for studentsResearch power point for students
Research power point for students
 
Research 101
Research 101Research 101
Research 101
 
HCC - Evaluating Internet Sources
HCC - Evaluating Internet SourcesHCC - Evaluating Internet Sources
HCC - Evaluating Internet Sources
 
Blogging For A Better Classroom
Blogging For A Better ClassroomBlogging For A Better Classroom
Blogging For A Better Classroom
 
Social Networking for People Over Thirty
Social Networking for People Over ThirtySocial Networking for People Over Thirty
Social Networking for People Over Thirty
 
Social Media: Share Your Genealogy
Social Media: Share Your GenealogySocial Media: Share Your Genealogy
Social Media: Share Your Genealogy
 
03 dllo davidlafontaine
03 dllo davidlafontaine03 dllo davidlafontaine
03 dllo davidlafontaine
 

Plus de Ian Lurie

Data Visualization For Marketers
Data Visualization For MarketersData Visualization For Marketers
Data Visualization For MarketersIan Lurie
 
Starting, Running, And Selling An Agency: Life Among The Monsters
Starting, Running, And Selling An Agency: Life Among The MonstersStarting, Running, And Selling An Agency: Life Among The Monsters
Starting, Running, And Selling An Agency: Life Among The MonstersIan Lurie
 
Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.Ian Lurie
 
Big Content, Small Teams: Content Creation For The Real World
Big Content, Small Teams: Content Creation For The Real WorldBig Content, Small Teams: Content Creation For The Real World
Big Content, Small Teams: Content Creation For The Real WorldIan Lurie
 
Teaching SEO To Internal Teams: Don't Be Ridiculous
Teaching SEO To Internal Teams: Don't Be RidiculousTeaching SEO To Internal Teams: Don't Be Ridiculous
Teaching SEO To Internal Teams: Don't Be RidiculousIan Lurie
 
E-A-T: Myths, Truths, And Implications for SEO
E-A-T: Myths, Truths, And Implications for SEOE-A-T: Myths, Truths, And Implications for SEO
E-A-T: Myths, Truths, And Implications for SEOIan Lurie
 
SEO Copywriting: The Blank Sheet Of Paper Test
SEO Copywriting: The Blank Sheet Of Paper TestSEO Copywriting: The Blank Sheet Of Paper Test
SEO Copywriting: The Blank Sheet Of Paper TestIan Lurie
 
Your Content Doesn't Matter Without Technology
Your Content Doesn't Matter Without TechnologyYour Content Doesn't Matter Without Technology
Your Content Doesn't Matter Without TechnologyIan Lurie
 
The Dungeons & Dragons Guide to Marketing
The Dungeons & Dragons Guide to MarketingThe Dungeons & Dragons Guide to Marketing
The Dungeons & Dragons Guide to MarketingIan Lurie
 
Advanced SEO: No More Bullshit
Advanced SEO: No More BullshitAdvanced SEO: No More Bullshit
Advanced SEO: No More BullshitIan Lurie
 
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit DoneBullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit DoneIan Lurie
 
Advanced SEO: Logs, Load, and Language
Advanced SEO: Logs, Load, and LanguageAdvanced SEO: Logs, Load, and Language
Advanced SEO: Logs, Load, and LanguageIan Lurie
 
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned MoneyA Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned MoneyIan Lurie
 
5 Lessons For Entrepreneurs: 2018 Edition
5 Lessons For Entrepreneurs: 2018 Edition5 Lessons For Entrepreneurs: 2018 Edition
5 Lessons For Entrepreneurs: 2018 EditionIan Lurie
 
Advanced Content Workflow Using GitHub and Markdown
Advanced Content Workflow Using GitHub and MarkdownAdvanced Content Workflow Using GitHub and Markdown
Advanced Content Workflow Using GitHub and MarkdownIan Lurie
 
Tip Per Minute: A Hyper-Active SEO Brain Dump
Tip Per Minute: A Hyper-Active SEO Brain DumpTip Per Minute: A Hyper-Active SEO Brain Dump
Tip Per Minute: A Hyper-Active SEO Brain DumpIan Lurie
 
Intelligent CX: 25 Years of Marketing, And Where to Go Next
Intelligent CX: 25 Years of Marketing, And Where to Go NextIntelligent CX: 25 Years of Marketing, And Where to Go Next
Intelligent CX: 25 Years of Marketing, And Where to Go NextIan Lurie
 
Marketing Worldbuilding: Collaborative Storytelling for Digital
Marketing Worldbuilding: Collaborative Storytelling for DigitalMarketing Worldbuilding: Collaborative Storytelling for Digital
Marketing Worldbuilding: Collaborative Storytelling for DigitalIan Lurie
 
Lean Content: Marketing Profs B2B
Lean Content: Marketing Profs B2BLean Content: Marketing Profs B2B
Lean Content: Marketing Profs B2BIan Lurie
 
Needs into Wants: Amazon, Google and the Race for Rankings
Needs into Wants: Amazon, Google and the Race for RankingsNeeds into Wants: Amazon, Google and the Race for Rankings
Needs into Wants: Amazon, Google and the Race for RankingsIan Lurie
 

Plus de Ian Lurie (20)

Data Visualization For Marketers
Data Visualization For MarketersData Visualization For Marketers
Data Visualization For Marketers
 
Starting, Running, And Selling An Agency: Life Among The Monsters
Starting, Running, And Selling An Agency: Life Among The MonstersStarting, Running, And Selling An Agency: Life Among The Monsters
Starting, Running, And Selling An Agency: Life Among The Monsters
 
Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.
 
Big Content, Small Teams: Content Creation For The Real World
Big Content, Small Teams: Content Creation For The Real WorldBig Content, Small Teams: Content Creation For The Real World
Big Content, Small Teams: Content Creation For The Real World
 
Teaching SEO To Internal Teams: Don't Be Ridiculous
Teaching SEO To Internal Teams: Don't Be RidiculousTeaching SEO To Internal Teams: Don't Be Ridiculous
Teaching SEO To Internal Teams: Don't Be Ridiculous
 
E-A-T: Myths, Truths, And Implications for SEO
E-A-T: Myths, Truths, And Implications for SEOE-A-T: Myths, Truths, And Implications for SEO
E-A-T: Myths, Truths, And Implications for SEO
 
SEO Copywriting: The Blank Sheet Of Paper Test
SEO Copywriting: The Blank Sheet Of Paper TestSEO Copywriting: The Blank Sheet Of Paper Test
SEO Copywriting: The Blank Sheet Of Paper Test
 
Your Content Doesn't Matter Without Technology
Your Content Doesn't Matter Without TechnologyYour Content Doesn't Matter Without Technology
Your Content Doesn't Matter Without Technology
 
The Dungeons & Dragons Guide to Marketing
The Dungeons & Dragons Guide to MarketingThe Dungeons & Dragons Guide to Marketing
The Dungeons & Dragons Guide to Marketing
 
Advanced SEO: No More Bullshit
Advanced SEO: No More BullshitAdvanced SEO: No More Bullshit
Advanced SEO: No More Bullshit
 
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit DoneBullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
 
Advanced SEO: Logs, Load, and Language
Advanced SEO: Logs, Load, and LanguageAdvanced SEO: Logs, Load, and Language
Advanced SEO: Logs, Load, and Language
 
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned MoneyA Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
 
5 Lessons For Entrepreneurs: 2018 Edition
5 Lessons For Entrepreneurs: 2018 Edition5 Lessons For Entrepreneurs: 2018 Edition
5 Lessons For Entrepreneurs: 2018 Edition
 
Advanced Content Workflow Using GitHub and Markdown
Advanced Content Workflow Using GitHub and MarkdownAdvanced Content Workflow Using GitHub and Markdown
Advanced Content Workflow Using GitHub and Markdown
 
Tip Per Minute: A Hyper-Active SEO Brain Dump
Tip Per Minute: A Hyper-Active SEO Brain DumpTip Per Minute: A Hyper-Active SEO Brain Dump
Tip Per Minute: A Hyper-Active SEO Brain Dump
 
Intelligent CX: 25 Years of Marketing, And Where to Go Next
Intelligent CX: 25 Years of Marketing, And Where to Go NextIntelligent CX: 25 Years of Marketing, And Where to Go Next
Intelligent CX: 25 Years of Marketing, And Where to Go Next
 
Marketing Worldbuilding: Collaborative Storytelling for Digital
Marketing Worldbuilding: Collaborative Storytelling for DigitalMarketing Worldbuilding: Collaborative Storytelling for Digital
Marketing Worldbuilding: Collaborative Storytelling for Digital
 
Lean Content: Marketing Profs B2B
Lean Content: Marketing Profs B2BLean Content: Marketing Profs B2B
Lean Content: Marketing Profs B2B
 
Needs into Wants: Amazon, Google and the Race for Rankings
Needs into Wants: Amazon, Google and the Race for RankingsNeeds into Wants: Amazon, Google and the Race for Rankings
Needs into Wants: Amazon, Google and the Race for Rankings
 

Dernier

Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 

Dernier (20)

Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 

Burying Hate Sites in the SERPs