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CONTENT IS APRODUCT     Ian Lurie     @portentint     ian@portent.com
CONTENT HAS VALUEHOW WE KNOWIT’S A PRODUCTMAKING A MARKETABLE PRODUCT
portent.co/searchfest13Yes, like this, no ‘m’.
CONTENT  CONTENTCONTENTCONTENT                 CONTENTCONTENT CONTENTCONTENT      CONTENT          CONTENT CONTENT        ...
SHIT MARKETERS SAYABOUT CONTENT
REACH OUT TOINFLUENCERS
ENGAGE THE AUDIENCE
ANALYZE TOPICAL FUDDLEBUDGETS
FLOOR 13.5      SEKRIT SAUCEINNER SPHERE                     PROFITCONTENT               ASTRAL PLANE                 LAND...
ITS REALLYCOMPLICATED
LOOK HOW HARD IM WORKING!
CONTENT   PROFIT
INNER SPHERECONTENT              PROFIT
CONTENT IS A PRODUCT.NOT A TACTIC.
CONTENT IS A PRODUCT.NOT A TACTIC.IT IS THE CUSTOMER’SFIRST PURCHASE.
INVESTMENT OF TIME- RETURN= PISS OFF
INVESTMENT OF TIME+ RETURN= INFLUENCE
COMMITMENT & CONSISTENCY                  IVE BEEN READING                 YOUR STUFF FOR AGES.
AUTHORITY            YOU GUYS KNOW YOUR                   STUFF.
LIKING         AND DANG IT, I LIKE             YOUR STYLE
RECIPROCITY                 your blog has              really helped us out                 over the years.
30,000 pages250+ sites
Revenue vs.Reading easePage speedTrafficTime on pageExit rateBounce rate…
REVENUE CORRELATION8,000 PAGES
REVENUE CORRELATION8,000 PAGES                         AL ITY                    NT QU              CO NTE
REVENUE CORRELATION8,000 PAGES              RESPECTING              MY TIME
CONTENT IS APRODUCT.
WHAT MAKESMARKETABLEPRODUCTS?
itsmarketings   fault
MARKETABLE PRODUCTS AREMARKETABLE CONTENT IS
VALUABLETRUSTWORTHYMEMORABLE
VALUABLE
A COOL IDEA
THE IDEA CONVINCES ME TOINVEST. MAKE IT GOOD.
TAKE YOUR IDEA JUST ALITTLE SIDEWAYS.
portent.co/titlemaker
THAT LOOKS REALLYINTERESTING. IT MIGHT  BE WORTH MY TIME.
FIT EXISTING CATEGORIES
DENIAL- EXPLANATION= “YOU SUCK”
ACCESS+ EXPLANATION= AUTHORITY
theyre speaking my     language.
CONSUMABLE
4-6 LINES/PARAGRAPH10-15 WORDS/LINE
JUST USE THIS
GET TO THE POINT. PLEASE.
subsequent to    after    considering that    because         trend higher   growthe manner in which     how    in the eve...
REVENUE CORRELATION8,000 PAGES
AH, IM ABSORBING THIS. IT MAKES SENSE. IT IS     WORTH MY TIME!
SPECIALIZED
FEWER HUGE LISTS            UXMAG
MORE DEEP DIVES             ME
HUGE LISTSHIGH TRAFFICLOW VALUENOT SCALABLE
DEEP DIVESTARGETED TRAFFICHIGH VALUEMORE SCALABLE
“I just need pageviews.”
INVESTMENT OF TIME- RETURN= PISS OFF
GOALS 9   236
GOALS 9     236             23LINKING DOMAINS    59     TWEETS 129    201       LIKES 286   35
WHICH ONE’S EVERGREEN?
BUT…5X THE TRAFFIC TO THEMASSIVE LIST
TAKE THE LIST.WRITE ONE DETAILEDPOST ABOUT EACH ITEM.
DEPTH = AUTHORITYDEPTH = MORE TIME SPENTDEPTH = REAL VALUE
AWESOME. THIS TELLS ME EVERYTHING I NEED TO        KNOW.
INVESTING MY TIME REALLY PAID OFF...
…if these guys are for        real.
TRUSTWORTHY
WIBBLEY-WOBBLEY,TRUSTY-WUSTY STUFF.
PROMINENCE+ INTERPRETATION= TRUST
HOLY CRAP!!!+ REALLY?= TRUST
HOLY CRAP!!! + REALLY?...=
HOLY CRAP!!!!- REALLY?=
THE GUTS
COMPRESS IMAGES.PLEASE.
COMPRESS IMAGES.PLEASE.PRETTY PLEASE.
75kb
REVENUE CORRELATION8,000 PAGES              RESPECTING              MY TIME
IMPUTED VALUE
2:1
SPIT AND POLISH
I WAS DREADING ORDERING MY MARK VIVIPER ONLINE. BUT THISSITE IS SO SOLID, I FEEL      BETTER NOW.
Im gonnaremember   this.
…damn...
MEMORABLE     AJ KOHN
WHERE NOT WHAT
MAKE THE PLACEEASY TO REMEMBER
VALUE- LOCATION= FAIL
VALUE+ LOCATION= WIN
AVOID.BLOG     WEB SITE
MAKE THE BLOG PARTOF YOUR SITE
“OH, YEAH, I SAW THAT POST ONBLOG.SITE.COM/CATEGORY/REALLY-LONG-KEYWORD-STUFFED-FILENAME.HTML”
“OH, YEAH, I SAW THATPOST ON FOO.COM”
HEREGreatest home page EVAR                               Lorem ipsum dolor sit amet,                               consec...
Greatest home page EVAR                               Lorem ipsum dolor sit amet,                               consectetu...
Greatest home page EVAR                               Lorem ipsum dolor sit amet,                               consectetu...
Greatest product page EVAR                               Lorem ipsum dolor sit amet,                               consect...
EASILY SHARED
‘FLOATS’
Greatest post EVARLorem ipsum dolor sit amet, consectetuer adipiscingelit. Suspendisse ut purus. Suspendisse tristique. Cr...
Greatest post EVAR                                                              I GOTTA SCROLLLorem ipsum dolor sit amet, ...
NO.      Greatest post EVAR      Lorem ipsum dolor sit amet, consectetuer adipiscing      elit. Suspendisse ut purus. Susp...
i read that great     article onfertwanglers onwillywonka.com...
CONTENTPRODUCT
FANTASTIC CONTENT ISMEMORABLE, VALUABLEAND TRUSTWORTHY.
CONTENT HAS VALUEHOW WE KNOWIT’S A PRODUCTMAKING A MARKETABLE PRODUCT
THROW MONEY    @PORTENTINT  IAN@PORTENT.COMWWW.PORTENT.COM/BLOG  PORTENT.CO/searchfest13
THROW MONEY    @PORTENTINT  IAN@PORTENT.COMWWW.PORTENT.COM/BLOG                 um. can i have my skull                   ...
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
Content is a Product: SearchFest 2013
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Content is a Product: SearchFest 2013

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My content presentation from SearchFest 2013. Brains, bizarre titles and assorted weirdness abound.

Content is a Product: SearchFest 2013

  1. CONTENT IS APRODUCT Ian Lurie @portentint ian@portent.com
  2. CONTENT HAS VALUEHOW WE KNOWIT’S A PRODUCTMAKING A MARKETABLE PRODUCT
  3. portent.co/searchfest13Yes, like this, no ‘m’.
  4. CONTENT CONTENTCONTENTCONTENT CONTENTCONTENT CONTENTCONTENT CONTENT CONTENT CONTENT CONTENTCONTENT
  5. SHIT MARKETERS SAYABOUT CONTENT
  6. REACH OUT TOINFLUENCERS
  7. ENGAGE THE AUDIENCE
  8. ANALYZE TOPICAL FUDDLEBUDGETS
  9. FLOOR 13.5 SEKRIT SAUCEINNER SPHERE PROFITCONTENT ASTRAL PLANE LAND OF OOO
  10. ITS REALLYCOMPLICATED
  11. LOOK HOW HARD IM WORKING!
  12. CONTENT PROFIT
  13. INNER SPHERECONTENT PROFIT
  14. CONTENT IS A PRODUCT.NOT A TACTIC.
  15. CONTENT IS A PRODUCT.NOT A TACTIC.IT IS THE CUSTOMER’SFIRST PURCHASE.
  16. INVESTMENT OF TIME- RETURN= PISS OFF
  17. INVESTMENT OF TIME+ RETURN= INFLUENCE
  18. COMMITMENT & CONSISTENCY IVE BEEN READING YOUR STUFF FOR AGES.
  19. AUTHORITY YOU GUYS KNOW YOUR STUFF.
  20. LIKING AND DANG IT, I LIKE YOUR STYLE
  21. RECIPROCITY your blog has really helped us out over the years.
  22. 30,000 pages250+ sites
  23. Revenue vs.Reading easePage speedTrafficTime on pageExit rateBounce rate…
  24. REVENUE CORRELATION8,000 PAGES
  25. REVENUE CORRELATION8,000 PAGES AL ITY NT QU CO NTE
  26. REVENUE CORRELATION8,000 PAGES RESPECTING MY TIME
  27. CONTENT IS APRODUCT.
  28. WHAT MAKESMARKETABLEPRODUCTS?
  29. itsmarketings fault
  30. MARKETABLE PRODUCTS AREMARKETABLE CONTENT IS
  31. VALUABLETRUSTWORTHYMEMORABLE
  32. VALUABLE
  33. A COOL IDEA
  34. THE IDEA CONVINCES ME TOINVEST. MAKE IT GOOD.
  35. TAKE YOUR IDEA JUST ALITTLE SIDEWAYS.
  36. portent.co/titlemaker
  37. THAT LOOKS REALLYINTERESTING. IT MIGHT BE WORTH MY TIME.
  38. FIT EXISTING CATEGORIES
  39. DENIAL- EXPLANATION= “YOU SUCK”
  40. ACCESS+ EXPLANATION= AUTHORITY
  41. theyre speaking my language.
  42. CONSUMABLE
  43. 4-6 LINES/PARAGRAPH10-15 WORDS/LINE
  44. JUST USE THIS
  45. GET TO THE POINT. PLEASE.
  46. subsequent to after considering that because trend higher growthe manner in which how in the event that if
  47. REVENUE CORRELATION8,000 PAGES
  48. AH, IM ABSORBING THIS. IT MAKES SENSE. IT IS WORTH MY TIME!
  49. SPECIALIZED
  50. FEWER HUGE LISTS UXMAG
  51. MORE DEEP DIVES ME
  52. HUGE LISTSHIGH TRAFFICLOW VALUENOT SCALABLE
  53. DEEP DIVESTARGETED TRAFFICHIGH VALUEMORE SCALABLE
  54. “I just need pageviews.”
  55. INVESTMENT OF TIME- RETURN= PISS OFF
  56. GOALS 9 236
  57. GOALS 9 236 23LINKING DOMAINS 59 TWEETS 129 201 LIKES 286 35
  58. WHICH ONE’S EVERGREEN?
  59. BUT…5X THE TRAFFIC TO THEMASSIVE LIST
  60. TAKE THE LIST.WRITE ONE DETAILEDPOST ABOUT EACH ITEM.
  61. DEPTH = AUTHORITYDEPTH = MORE TIME SPENTDEPTH = REAL VALUE
  62. AWESOME. THIS TELLS ME EVERYTHING I NEED TO KNOW.
  63. INVESTING MY TIME REALLY PAID OFF...
  64. …if these guys are for real.
  65. TRUSTWORTHY
  66. WIBBLEY-WOBBLEY,TRUSTY-WUSTY STUFF.
  67. PROMINENCE+ INTERPRETATION= TRUST
  68. HOLY CRAP!!!+ REALLY?= TRUST
  69. HOLY CRAP!!! + REALLY?...=
  70. HOLY CRAP!!!!- REALLY?=
  71. THE GUTS
  72. COMPRESS IMAGES.PLEASE.
  73. COMPRESS IMAGES.PLEASE.PRETTY PLEASE.
  74. 75kb
  75. REVENUE CORRELATION8,000 PAGES RESPECTING MY TIME
  76. IMPUTED VALUE
  77. 2:1
  78. SPIT AND POLISH
  79. I WAS DREADING ORDERING MY MARK VIVIPER ONLINE. BUT THISSITE IS SO SOLID, I FEEL BETTER NOW.
  80. Im gonnaremember this.
  81. …damn...
  82. MEMORABLE AJ KOHN
  83. WHERE NOT WHAT
  84. MAKE THE PLACEEASY TO REMEMBER
  85. VALUE- LOCATION= FAIL
  86. VALUE+ LOCATION= WIN
  87. AVOID.BLOG WEB SITE
  88. MAKE THE BLOG PARTOF YOUR SITE
  89. “OH, YEAH, I SAW THAT POST ONBLOG.SITE.COM/CATEGORY/REALLY-LONG-KEYWORD-STUFFED-FILENAME.HTML”
  90. “OH, YEAH, I SAW THATPOST ON FOO.COM”
  91. HEREGreatest home page EVAR Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. Cras et sem at odio porttitor mattis. Donec dignissim ornare tortor. Donec lectus turpis, tempor id, cursus vitae, eleifend in, risus. .Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisseut purus. Suspendisse tristique. Cras et sem at odio porttitor mattis.Donec dignissim ornare tortor. Donec lectus turpis, tempor id, cursusvitae, eleifend in, risus. Aenean turpis. Mauris ultricies quammalesuada ligula. Vivamus neque. Maecenas arcu lacus, bibendum in,pretium ut, imperdiet a, augue. Vivamus lorem velit, placerat non, portasit amet, iaculis nec, est. Proin scelerisque lectus quis lectus. Integerfelis. Duis sagittis auctor eros. Vivamus porta lacus id pede. Nullascelerisque lorem ut quam.Link Link Link
  92. Greatest home page EVAR Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. Cras et sem at odio porttitor mattis. Donec dignissim ornare tortor. Donec lectus turpis, tempor id, cursus vitae, eleifend in, risus. .Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisseut purus. Suspendisse tristique. Cras et sem at odio porttitor mattis.Donec dignissim ornare tortor. Donec lectus turpis, tempor id, cursusvitae, eleifend in, risus. Aenean turpis. Mauris ultricies quammalesuada ligula. Vivamus neque. Maecenas arcu lacus, bibendum in,pretium ut, imperdiet a, augue. Vivamus lorem velit, placerat non, portasit amet, iaculis nec, est. Proin scelerisque lectus quis lectus. Integerfelis. Duis sagittis auctor eros. Vivamus porta lacus id pede. Nullascelerisque lorem ut quam.Link Link Link NO
  93. Greatest home page EVAR Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. Cras et sem at odio porttitor mattis. Donec dignissim ornare tortor. Donec lectus turpis, tempor id, cursus vitae, eleifend in, risus. .Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisseut purus. Suspendisse tristique. Cras et sem at odio porttitor mattis.Donec dignissim ornare tortor. Donec lectus turpis, tempor id, cursusvitae, eleifend in, risus. Aenean turpis. Mauris ultricies quammalesuada ligula. Vivamus neque. Maecenas arcu lacus, bibendum in,pretium ut, imperdiet a, augue. Vivamus lorem velit, placerat non, portasit amet, iaculis nec, est. Proin scelerisque lectus quis lectus. Integerfelis. Duis sagittis auctor eros. Vivamus porta lacus id pede. Nullascelerisque lorem ut quam.A blog article titleLorem ipsum dolor sit amet, consectetueradipiscing elit. Suspendisse ut purus.Suspendisse tristique. Cras et sem at odioporttitor mattis. Donec dignissim ornaretortor. Donec lectus turpis, tempor id,cursus vitae, eleifend in, risus. Aeneanturpis. Mauris ultricies quam malesuadaligula. Vivamus neque.Link Link Link
  94. Greatest product page EVAR Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. Cras et sem at odio porttitor mattis. Donec dignissim ornare tortor. Donec lectus turpis, tempor id, cursus vitae, eleifend in, risus. . BUY NOW $29.95Directly relevant post titleLorem ipsum dolor sit amet, consectetueradipiscing elit. Suspendisse ut purus.Suspendisse tristique. Cras et sem at odioporttitor mattis. Donec dignissim ornaretortor. Donec lectus turpis, tempor id,cursus vitae, eleifend in, risus. Aeneanturpis. Mauris ultricies quam malesuadaligula. Vivamus neque. READ MORELink Link
  95. EASILY SHARED
  96. ‘FLOATS’
  97. Greatest post EVARLorem ipsum dolor sit amet, consectetuer adipiscingelit. Suspendisse ut purus. Suspendisse tristique. Craset sem at odio porttitor mattis. Donec dignissim ornaretortor. Donec lectus turpis, tempor id, cursus vitae,eleifend in, risus. Aenean turpis. Mauris ultricies quammalesuada ligula. Vivamus neque. Maecenas arculacus, bibendum in, pretium ut, imperdiet a, augue.Vivamus lorem velit, placerat non, porta sit amet,iaculis nec, est. Proin scelerisque lectus quis lectus.Integer felis. Duis sagittis auctor eros. Vivamus portalacus id pede. Nulla scelerisque lorem ut quam.Cras lectus. Sed imperdiet placerat est. Etiamaccumsan felis eget ligula. Proin auctor, nibh sedvolutpat pellentesque, tortor lectus condimentum felis,sit amet accumsan leo dui ut ligula. Pellentesqueconvallis. Duis dapibus neque sed lorem. Duis variusmauris vel augue. Aliquam a massa. Fusce dapibusmi. In hac habitasse platea dictumst. Duis lacus est,consequat ac, mollis eu, posuere vitae, velit. Proinfaucibus lectus congue lacus. Phasellus auctor sempernibh. Ut ligula. Class aptent taciti sociosqu ad litoratorquent per conubia nostra, per inceptos himenaeos.Suspendisse potenti. Donec faucibus. Nunc placeratjusto et dolor lobortis aliquet. Vestibulum suscipit, nuncut laoreet porttitor, massa nulla ultricies sem, ut blanditdolor justo ut lorem. Maecenas at augue eget anteconsectetuer tempor. Duis at magna id pedevestibulum accumsan. Suspendisse at massa. Proineleifend. Vestibulum interdum. Mauris pellentesque.Vivamus mollis viverra elit. Aliquam vulputate nisldapibus elit. Ut ut dui ut libero sagittis malesuada. Sedin lectus. I GOTTA READ FIRST?
  98. Greatest post EVAR I GOTTA SCROLLLorem ipsum dolor sit amet, consectetuer adipiscingelit. Suspendisse ut purus. Suspendisse tristique. Craset sem at odio porttitor mattis. Donec dignissim ornare BACK UP?tortor. Donec lectus turpis, tempor id, cursus vitae,eleifend in, risus. Aenean turpis. Mauris ultricies quammalesuada ligula. Vivamus neque. Maecenas arculacus, bibendum in, pretium ut, imperdiet a, augue.Vivamus lorem velit, placerat non, porta sit amet,iaculis nec, est. Proin scelerisque lectus quis lectus.Integer felis. Duis sagittis auctor eros. Vivamus portalacus id pede. Nulla scelerisque lorem ut quam.Cras lectus. Sed imperdiet placerat est. Etiamaccumsan felis eget ligula. Proin auctor, nibh sedvolutpat pellentesque, tortor lectus condimentum felis,sit amet accumsan leo dui ut ligula. Pellentesqueconvallis. Duis dapibus neque sed lorem. Duis variusmauris vel augue. Aliquam a massa. Fusce dapibusmi. In hac habitasse platea dictumst. Duis lacus est,consequat ac, mollis eu, posuere vitae, velit. Proinfaucibus lectus congue lacus. Phasellus auctor sempernibh. Ut ligula. Class aptent taciti sociosqu ad litoratorquent per conubia nostra, per inceptos himenaeos.Suspendisse potenti. Donec faucibus. Nunc placeratjusto et dolor lobortis aliquet. Vestibulum suscipit, nuncut laoreet porttitor, massa nulla ultricies sem, ut blanditdolor justo ut lorem. Maecenas at augue eget anteconsectetuer tempor. Duis at magna id pedevestibulum accumsan. Suspendisse at massa. Proineleifend. Vestibulum interdum. Mauris pellentesque.Vivamus mollis viverra elit. Aliquam vulputate nisldapibus elit. Ut ut dui ut libero sagittis malesuada. Sedin lectus.
  99. NO. Greatest post EVAR Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. Cras et sem at odio porttitor mattis. Donec dignissim ornare tortor. Donec lectus turpis, tempor id, cursus vitae, eleifend in, risus. Aenean turpis. Mauris ultricies quam malesuada ligula. Vivamus neque. Maecenas arcu lacus, bibendum in, pretium ut, imperdiet a, augue. Vivamus lorem velit, placerat non, porta sit amet, iaculis nec, est. Proin scelerisque lectus quis lectus. Integer felis. Duis sagittis auctor eros. Vivamus porta lacus id pede. Nulla scelerisque lorem ut quam. Cras lectus. Sed imperdiet placerat est. Etiam accumsan felis eget ligula. Proin auctor, nibh sed volutpat pellentesque, tortor lectus condimentum felis, sit amet accumsan leo dui ut ligula. Pellentesque convallis. Duis dapibus neque sed lorem. Duis varius mauris vel augue. Aliquam a massa. Fusce dapibus mi. In hac habitasse platea dictumst. Duis lacus est, consequat ac, mollis eu, posuere vitae, velit. Proin faucibus lectus congue lacus. Phasellus auctor semper nibh. Ut ligula. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Suspendisse potenti. Donec faucibus. Nunc placerat justo et dolor lobortis aliquet. Vestibulum suscipit, nunc ut laoreet porttitor, massa nulla ultricies sem, ut blandit dolor justo ut lorem. Maecenas at augue eget ante consectetuer tempor. Duis at magna id pede vestibulum accumsan. Suspendisse at massa. Proin eleifend. Vestibulum interdum. Mauris pellentesque. Vivamus mollis viverra elit. Aliquam vulputate nisl dapibus elit. Ut ut dui ut libero sagittis malesuada. Sed in lectus.
  100. i read that great article onfertwanglers onwillywonka.com...
  101. CONTENTPRODUCT
  102. FANTASTIC CONTENT ISMEMORABLE, VALUABLEAND TRUSTWORTHY.
  103. CONTENT HAS VALUEHOW WE KNOWIT’S A PRODUCTMAKING A MARKETABLE PRODUCT
  104. THROW MONEY @PORTENTINT IAN@PORTENT.COMWWW.PORTENT.COM/BLOG PORTENT.CO/searchfest13
  105. THROW MONEY @PORTENTINT IAN@PORTENT.COMWWW.PORTENT.COM/BLOG um. can i have my skull back now? PORTENT.CO/searchfest13

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