Contenu connexe Similaire à One Trick Ponies Get Shot, for SEOs (20) One Trick Ponies Get Shot, for SEOs1. HAND-WAVY
ONE TRICK
PONIES GET SHOT
(3.0) CONNECTING TACTICS TO
GOALS WITH STRATEGY
CONTENT IDEATION
STUFF
The leading interactive internet marketing agency
Ian Lurie
@portentint
www.portent.com
14. SAFFRINATE FOOGLEBAR CONTENT META TAGS SITE SPEED
CRAWLS KEYWORD OPTIMIZATION DESIGN SEARCH MARKETING
LOCAL SEARCH CONTENT MARKETING LINK BUILDING INBOUND
MARKETING SEO VIDEO SEO SOCIAL MEDIA PAID SOCIAL MEDIA
BLOG POSTING GUEST POSTING BANNER ADS FRENDIDGES
BENIFICENCE FIDDLE-DEE-DEE-DEE E-COMMERCE DEVELOPMENT
MOBILE RICH MEDIA CRUNKINATAGE OMNICHANNEL IMAGE
SEARCH VIDEO PRODUCT LISTING ADS PAY PER CLICK
PROGRAMMATIC BUYING TFIDF LDA PENGUIN PANDA CLOAKING
ANALYTICS MEDIA BUYING DEVELOPMENT E-COMMERCE
DEVELOPMENT MOBILE RICH MEDIA SCHEMA.ORG
18. “WE’VE NOW EDITED 32 TITLE TAGS”
“TRAFFIC FROM ORGANIC SEARCH IS UP 10%”
“WE GOT YOU MORE LINKS!!!!”
34. STRATEGY
NO A PLAN OF ACTION OR POLICY
DESIGNED TO ACHIEVE A MAJOR GOAL
44. A GOAL = A CONNECTION BETWEEN TACTIC AND STRATEGY
53. “
I WANT TO EXCEED YOUR EXPECTATIONS. I
NEED TO KNOW WHAT SUCCESS MEANS.
”
73. Lurie Space Tourism 99% survival rate!!!
WEEEEEEEEEE
Great space tourism by the
leading space tourism company
on Earth, Lurie Space Tourism.
Our space tours are the best kind
of tourism you’ll find.
We promote and provide tours of
Mars and the moon. Our Mars trip
is the best one-way option for
Mars travelers. Our moon option
is a fantastic round-trip moon
experience for moon travelers.
1.800.SPA.CERS
Free space sickness
kits!
Fastest transit to
Mars! Start your new
life today!
Space travel is cool!
Another happy customer
78. Lurie Space Tourism 99% survival rate!!!
WEEEEEEEEEE
Great space tourism by the
leading space tourism company
on Earth, Lurie Space Tourism.
Our space tours are the best kind
of tourism you’ll find.
We promote and provide tours of
Mars and the moon. Our Mars trip
is the best one-way option for
Mars travelers. Our moon option
is a fantastic round-trip moon
experience for moon travelers.
1.800.SPA.CERS
Free space sickness
kits!
Fastest transit to
Mars! Start your new
life today!
Space travel is cool!
Another happy customer
OPPORTUNITY: LOOK AT THAT SITE!
83. METRICS
TICKET PRICE: $15.00
AVG ORDER: $60.00
300 ORDERS/MONTH TOTAL
50 ORDERS BY PHONE
250 ORDERS ONLINE
84. METRICS
TICKET PRICE: $15.00
AVG ORDER: $60.00
300 ORDERS/MONTH TOTAL
50 ORDERS BY PHONE
250 ORDERS ONLINE
WEBSITE = $15,000
100. 5% SHARE OF VOICE
27,500 CLICKS
$16,500/MONTH
$198,000/YEAR
110. /en-us/
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111. /en-us/
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125. WE WERE LOOKING AT THE NUMBERS, AND WE NOTICED
THAT YOUR RESERVATIONS PAGE GETS 10X AVERAGE
PAGEVIEWS. BUT CONVERSION RATE IS AWFUL. I THINK
VISITORS WANT TO RESEARCH AVAILABILITY. I SUGGEST A
TOOL TO DO IT OUTSIDE THE RESERVATIONS PROCESS.
“
”
126. OH, YEAH. WE THINK IT SHOULD PREDICT AVAILABILITY IF
YOU WAIT UNTIL N DAYS BEFORE YOUR TRIP TO MAKE A
RESERVATION.
“
”
133. HAND-WAVY
THANK YOU
Ian Lurie
@portentint
www.portent.com
portent.co/onetrickpony
CONTENT IDEATION
STUFF
The leading interactive internet marketing agency