SEO 2015: THINGS YOU DON’T
WANT TO HEAR
Ian Lurie
@portentint
www.portent.com
THANKS!!!
SERIOUSLY?!!!!
LET’S BEAT THAT TACTIC
TO DEATH, SHALL WE?
THE INANE POP CULTURE REFERENCE WILL
SEE YOU NOW
Ian	
  Lurie,	
  portent.com	
  
WE ARE ALL GUILTY
CONTENTOFTHECONTENTCONTENTWITH
CONTENTSOWECANCONTENT THECONTENT
WITHBLOGPOSTSANDMAYBESOMEMORE
CONTENTLIKEINFOGRAPHICSAND
I...
greetings of
the day!!!
CONTENT MARKETING
INFOGRAPHICS
ROBOTS.TXT
CONTENT AIN’T
CUTTING IT
don't worry, little
buddy. content's not
dead. it's still really
important.
CONTENT AIN’T
CUTTING IT
CONTENT AIN’T
CUTTING IT
THE WAY WE DO
don't worry, little
buddy. content's not
dead. it's still really
important.
SEOAIN’T
CUTTING IT
THE WAY WE DO
WHOA. whoa there.
that's a little
extreme, dontcha
think?.
DOORWAY PAGES?
SERIOUSLY? YOU'RE
STILL DOING DOORWAY
PAGES?!!!
ROBOTS.TXT
WHAT YOU
REALLY DON’T
WANT TO HEAR…
DON'T SAY IT!!!!
HE'S GONNA SAY
ITTTTT!!!
LEARN THE
TECHNOLOGY
IT’S TIME TO
NOOOOOOOOOO
TECH = VISIBILITY/UX = LINKS
MOBILE
SITE SPEED
Photo	
  by	
  Oddsock	
  h9ps://www.flickr.com/photos/oddsock/2749039899/	
  under	
  CreaFve	
  Commons	
  2.0...
bolded by Google, not me
77kb 2kb
FRIENDS DON’T LET FRIENDS
CREATE 77KB TILES
DID I MENTION? A
FASTER SITE MEANS
MORE LINKS
not me
learn the technology.
LINK RESTORATION
LEARN CANONICALIZATION
(it’s not just rel=“canonical”)
CANONICALONE NAME FOR ONE THING
i am an apple picked at
2:00:12 pm. I am not
apples. I am not an apple
tree. just an apple.
www.foo.com
foo.com
foo.com/index.html
i declare these
to be different
canonical urls
www.foo.com
foo.com
foo.com/index.html
um, so
about your
goldfish
301 = GO HERE INSTEAD
all drains lead
to the ocean!
302 = GO HERE INSTEAD
your goldfish is
dead
404 = NOT FOUND
your goldfish is dead
and turned into sushi
which was then eaten
by angry wolves
RECOVER LINKS VIA LOG FILES
RECOVER LINKS VIA LOG FILES
LEARN GREP
grep 's'404's' portent.log | grep -v "http://www.portent"
grep 's'404's' logfilename | grep -v "http://yoursite"
grep 's’302's' portent.log | grep -v "http://www.portent"
grep 's’302's' logfilename | grep -v "http://yoursite"
RECOVER LINKS USING
OPEN SITE EXPLORER
RECOVER LINKS USING
GOOGLE WEBMASTER TOOLS
RECOVER LINKS USING
GOOGLE WEBMASTER TOOLS
FIX REDIRECT CHAINS
302
301
302
302
SCREAMING FROG
CURL –I www.foo.com
CURL –I www.foo.com
FIX DUPLICATE CONTENT
THIS IS THE DUPLICATE CONTENT
TOILET BOWL OF DEATH
URLS FOR THE SAME PAGE
/en-us/
/en-US/US-Distribution
/en-US/~/link.asp...
WEEEEEEEEEEEEEE
/en-us/
/en-US/US-Distribution
/en-US/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z
/en-US/~/~/lin...
/en-us/
/en-US/US-Distribution
/en-US/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z
/en-US/~/~/link.aspx?_id=B6823...
YEP, DUPLICATE CONTENT IS LIKE
REL CANONICAL
THE LONG PAGE FROM HELL
THE LONG PAGE FROM HELL
THE LONG PAGE FROM HELL
YEP, IT’S LIKE
learn the technology.
NO FUNNY BUSINESS
SITE PERFORMANCE
LINK RESTORATION
MORE LINKS, NO PENGUINS
ON KINDLE
bit.ly/
onetrick
THANK YOU
COMMENCE HECKLING
Ian Lurie
@portentint
www.portent.com/blog
The link bundle: h‫﬙‬p://portent.co/link-tech
SEO & Link Building 2015: Things You Don't Want To Hear
SEO & Link Building 2015: Things You Don't Want To Hear
SEO & Link Building 2015: Things You Don't Want To Hear
SEO & Link Building 2015: Things You Don't Want To Hear
SEO & Link Building 2015: Things You Don't Want To Hear
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SEO & Link Building 2015: Things You Don't Want To Hear

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PageOnePower webinar: SEO and Linkbuilding are still 50% technology. THAT'S what a lot of people don't want to hear. In this presentation, learn some of the basics: Link restoration, server response codes, and yes, a little bit about mobile.

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SEO & Link Building 2015: Things You Don't Want To Hear

  1. SEO 2015: THINGS YOU DON’T WANT TO HEAR Ian Lurie @portentint www.portent.com
  2. THANKS!!!
  3. SERIOUSLY?!!!!
  4. LET’S BEAT THAT TACTIC TO DEATH, SHALL WE?
  5. THE INANE POP CULTURE REFERENCE WILL SEE YOU NOW Ian  Lurie,  portent.com  
  6. WE ARE ALL GUILTY
  7. CONTENTOFTHECONTENTCONTENTWITH CONTENTSOWECANCONTENT THECONTENT WITHBLOGPOSTSANDMAYBESOMEMORE CONTENTLIKEINFOGRAPHICSAND INFOGRAPHICSABOUTTHERISEOFCONTENT SOTHATWEALLHAVEMORECONTENT
  8. greetings of the day!!!
  9. CONTENT MARKETING
  10. INFOGRAPHICS
  11. ROBOTS.TXT
  12. CONTENT AIN’T CUTTING IT
  13. don't worry, little buddy. content's not dead. it's still really important. CONTENT AIN’T CUTTING IT
  14. CONTENT AIN’T CUTTING IT THE WAY WE DO don't worry, little buddy. content's not dead. it's still really important.
  15. SEOAIN’T CUTTING IT THE WAY WE DO WHOA. whoa there. that's a little extreme, dontcha think?.
  16. DOORWAY PAGES? SERIOUSLY? YOU'RE STILL DOING DOORWAY PAGES?!!!
  17. ROBOTS.TXT
  18. WHAT YOU REALLY DON’T WANT TO HEAR… DON'T SAY IT!!!! HE'S GONNA SAY ITTTTT!!!
  19. LEARN THE TECHNOLOGY IT’S TIME TO NOOOOOOOOOO
  20. TECH = VISIBILITY/UX = LINKS
  21. MOBILE
  22. SITE SPEED Photo  by  Oddsock  h9ps://www.flickr.com/photos/oddsock/2749039899/  under  CreaFve  Commons  2.0  
  23. bolded by Google, not me
  24. 77kb 2kb FRIENDS DON’T LET FRIENDS CREATE 77KB TILES
  25. DID I MENTION? A FASTER SITE MEANS MORE LINKS not me
  26. learn the technology.
  27. LINK RESTORATION
  28. LEARN CANONICALIZATION (it’s not just rel=“canonical”)
  29. CANONICALONE NAME FOR ONE THING i am an apple picked at 2:00:12 pm. I am not apples. I am not an apple tree. just an apple.
  30. www.foo.com foo.com foo.com/index.html i declare these to be different canonical urls
  31. www.foo.com foo.com foo.com/index.html um, so about your goldfish
  32. 301 = GO HERE INSTEAD all drains lead to the ocean!
  33. 302 = GO HERE INSTEAD your goldfish is dead
  34. 404 = NOT FOUND your goldfish is dead and turned into sushi which was then eaten by angry wolves
  35. RECOVER LINKS VIA LOG FILES
  36. RECOVER LINKS VIA LOG FILES
  37. LEARN GREP
  38. grep 's'404's' portent.log | grep -v "http://www.portent" grep 's'404's' logfilename | grep -v "http://yoursite"
  39. grep 's’302's' portent.log | grep -v "http://www.portent" grep 's’302's' logfilename | grep -v "http://yoursite"
  40. RECOVER LINKS USING OPEN SITE EXPLORER
  41. RECOVER LINKS USING GOOGLE WEBMASTER TOOLS
  42. RECOVER LINKS USING GOOGLE WEBMASTER TOOLS
  43. FIX REDIRECT CHAINS
  44. 302 301 302 302
  45. SCREAMING FROG
  46. CURL –I www.foo.com
  47. CURL –I www.foo.com
  48. FIX DUPLICATE CONTENT
  49. THIS IS THE DUPLICATE CONTENT TOILET BOWL OF DEATH URLS FOR THE SAME PAGE /en-us/ /en-US/US-Distribution /en-US/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z /en-US/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0 /en-US/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9 /en-US/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D /en-US/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868 /en-US/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B /en-US/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1 /en-US/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB /en-US/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5 /en-US/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268 /en-US/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA89 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0A /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644A /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BE /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F8464 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B68230 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F8 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B68 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_i /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx? /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.asp /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.as
  50. WEEEEEEEEEEEEEE /en-us/ /en-US/US-Distribution /en-US/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z= /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z= 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  51. /en-us/ /en-US/US-Distribution /en-US/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 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