SEO & Link Building 2015: Things You Don't Want To Hear
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PageOnePower webinar: SEO and Linkbuilding are still 50% technology. THAT'S what a lot of people don't want to hear. In this presentation, learn some of the basics: Link restoration, server response codes, and yes, a little bit about mobile.
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SEO & Link Building 2015: Things You Don't Want To Hear
- 1. SEO 2015: THINGS YOU DON’T WANT TO HEAR Ian Lurie @portentint www.portent.com
- 2. THANKS!!!
- 4. LET’S BEAT THAT TACTIC TO DEATH, SHALL WE?
- 5. THE INANE POP CULTURE REFERENCE WILL SEE YOU NOW Ian Lurie, portent.com
- 6. WE ARE ALL GUILTY
- 11. INFOGRAPHICS
- 12. ROBOTS.TXT
- 14. don't worry, little buddy. content's not dead. it's still really important. CONTENT AIN’T CUTTING IT
- 15. CONTENT AIN’T CUTTING IT THE WAY WE DO don't worry, little buddy. content's not dead. it's still really important.
- 16. SEOAIN’T CUTTING IT THE WAY WE DO WHOA. whoa there. that's a little extreme, dontcha think?.
- 17. DOORWAY PAGES? SERIOUSLY? YOU'RE STILL DOING DOORWAY PAGES?!!!
- 18. ROBOTS.TXT
- 19. WHAT YOU REALLY DON’T WANT TO HEAR… DON'T SAY IT!!!! HE'S GONNA SAY ITTTTT!!!
- 20. LEARN THE TECHNOLOGY IT’S TIME TO NOOOOOOOOOO
- 21. TECH = VISIBILITY/UX = LINKS
- 22. MOBILE
- 24. SITE SPEED Photo by Oddsock h9ps://www.flickr.com/photos/oddsock/2749039899/ under CreaFve Commons 2.0
- 25. bolded by Google, not me
- 26. 77kb 2kb FRIENDS DON’T LET FRIENDS CREATE 77KB TILES
- 27. DID I MENTION? A FASTER SITE MEANS MORE LINKS not me
- 29. LINK RESTORATION
- 30. LEARN CANONICALIZATION (it’s not just rel=“canonical”)
- 31. CANONICALONE NAME FOR ONE THING i am an apple picked at 2:00:12 pm. I am not apples. I am not an apple tree. just an apple.
- 32. www.foo.com foo.com foo.com/index.html i declare these to be different canonical urls
- 34. 301 = GO HERE INSTEAD all drains lead to the ocean!
- 35. 302 = GO HERE INSTEAD your goldfish is dead
- 36. 404 = NOT FOUND your goldfish is dead and turned into sushi which was then eaten by angry wolves
- 37. RECOVER LINKS VIA LOG FILES
- 38. RECOVER LINKS VIA LOG FILES
- 39. LEARN GREP
- 40. grep 's'404's' portent.log | grep -v "http://www.portent" grep 's'404's' logfilename | grep -v "http://yoursite"
- 41. grep 's’302's' portent.log | grep -v "http://www.portent" grep 's’302's' logfilename | grep -v "http://yoursite"
- 42. RECOVER LINKS USING OPEN SITE EXPLORER
- 43. RECOVER LINKS USING GOOGLE WEBMASTER TOOLS
- 44. RECOVER LINKS USING GOOGLE WEBMASTER TOOLS
- 46. 302 301 302 302
- 47. SCREAMING FROG
- 54. THIS IS THE DUPLICATE CONTENT TOILET BOWL OF DEATH URLS FOR THE SAME PAGE /en-us/ /en-US/US-Distribution /en-US/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z /en-US/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0 /en-US/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9 /en-US/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D /en-US/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868 /en-US/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B /en-US/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1 /en-US/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB /en-US/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5 /en-US/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268 /en-US/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA89 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0A /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644A /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BE /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F8464 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B68230 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F8 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B68 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_i /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx? /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.asp /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.as
- 57. YEP, DUPLICATE CONTENT IS LIKE
- 58. REL CANONICAL
- 59. THE LONG PAGE FROM HELL
- 60. THE LONG PAGE FROM HELL
- 61. THE LONG PAGE FROM HELL
- 62. YEP, IT’S LIKE
- 65. SITE PERFORMANCE
- 66. LINK RESTORATION
- 67. MORE LINKS, NO PENGUINS
- 69. THANK YOU
- 70. COMMENCE HECKLING Ian Lurie @portentint www.portent.com/blog The link bundle: hp://portent.co/link-tech