Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
SIGNS & PORTENTSPREDICTING SEARCH & SOCIAL 2017        IAN LURIE        CEO, PORTENT
THE LINKSportent.co/signsportents    Yes, just like this.
MEIAN LURIECEO, PORTENTPORTENT.COM@PORTENTINT
MECYNICALSARCASTICMARKETING IDEALIST
“iPads are overrated”                   Ian Lurie, 2010
NOTHING’S GOING TO DIE
4 TRENDS4 PRIORITIES
4 TRENDSUBIQUITOUS SEARCHEMBEDDED SEARCHNO MORE SHORT CUTSPRIVACY INSANITY
4 PRIORITIES100% DISCOVERABILITYLATENT AVAILABILITYSTART MARKETINGDIVERSIFY METRICS
REALITIES
SEARCH = UTILITY
SOCIAL= GATHERING PLACEwhoaaaaaa...     check out franks          update
SEARCH WILL STILL DOMINATE100%                                                                                   91% 80%  ...
TREND 1UBIQUITOUS SEARCH & SOCIAL
500 DEVICESImage from Wikipedia
500 DEVICES
500 DEVICES
3200 SCREEN SIZES
MORE PLATFORMS
shut. up.    is it gettingcrowded in here? or  is it just me...?
PRIORITY 1100% DISCOVERABILITY
BE PRESENT ON GOOGLE+
BE ‘ON’ ON FACEBOOK
HAVE A CLEAN SITEHAVE A FAST SITEDUPLICATIONRESPONSE CODESSCHEMA.ORG
BUILD RESPONSIVE
TWITTER BOOTSTRAPBLUEPRINT
TREND 2EMBEDDED SEARCH & SOCIAL
4                       look ma, no                         hands!Image from Wikipedia
look ma, no  hands!
6                                         6  NO ACTION REQUIRED#*!$%&^!@#                       youre at                mc...
6           hey,   this is your cell phone. it looks likeyoure in the bathroom   right now. needNO ACTION REQUIRED       a...
4
NOW
NEAR             FIELDCONNECT OFF AND ONLINE             COMMUNICATIONS
NFC TAG          MORE INFOREQUEST               REGISTER
APPLE PASSPORT
Enter store Coupon detectedRedeem at checkout
PRIORITY 2LATENT AVAILABILITY
TAG FOR LOCAL
GEOTAG PHOTOSOWN YOUR LOCAL LISTINGSUSE SCHEMA PLACE STANDARD
CONNECT OFF AND ONLINE
SET UP WIFI
SEARCH & SOCIAL =ARCHITECTURE, NOT DESIGN
PLAY
TREND 3NO MORE SHORTCUTS
MORE VISIBILITY
ANGRY GOOGLE
9  MESMASH!!!
PUZZLED FACEBOOK
why am i only worth                                              $56 billion?**Current market capitalization on 10/29/2012
SEARCH WANTS TO KNOWWHERE & WHEN WE GATHER
SOCIAL WANTS TO KNOWWHAT WE SEARCH FOR
BLENDING SOCIAL/SEARCH
ALGORITHMIC COMPLEXITY
5Facebook search? really?
THE EXPEDIENCY BUBBLE POPS   over… inflated...
ow
PRIORITY 3START MARKETING
STOP POKING THE    LARGE ANGRYPUZZLED ANIMALS
LINK BUYINGKEYWORD STUFFINGCLOAKINGBUYING LIKESFAKE ACCOUNTSPROXY STUMBLING
DO WHAT CUSTOMEREXPERIENCE DEMANDS
NEVER DO ANYTHING JUSTFOR SEARCH RANKINGS
NEVER DO ANYTHING JUSTTO BUILD FOLLOWERS
BE WHERE QUESTIONS ARE ASKED
LINKEDINANSWERS
STACKEXCHANGE
KNOW THE QUESTIONS
AUTHORITY, LINKSGREAT CONTENTARE OUTCOMES
AUTHORITY, LINKSGREAT CONTENTARE OUTCOMES.NOT TACTICS.
PRIORITY 3.5
IGNORE THE SQUIRREL  SORRY, BUT I NEED   PROOF THAT NEW FEATURE WILL REALLY      HELP ME.          sniff
NAAAAH.go for it!  jump!
TREND 4PRIVACY INSANITY
too late, suckers.                     we are outta here
HATE PERSONALIZATION              BOOOOOOOO.         outrage! burn them at        the stake! pillage their             evi...
BUT LOVE THE RESULTS               yaaaaaay.           pure genius! Get           me 1,000 shares         please, so that ...
I know how we can calmpeoples fears about privacy!     Well stop showing  businesses the keywords   folks use to find them!
(NOT PROVIDED)
PRIORITY 4DIVERSIFY METRICS
LOCATIONDEVICEPLATFORMSESSION BEHAVIOR
GROW THE OPT-IN HOUSE LIST
COMPLY WITH EU COOKIE LAWS
COMPLY WITH EU COOKIE LAWS
CONNECT THE DATA DOTS
WHAT NOW?
FUUUUUUUUUUUUUUUU….
4 TRENDSUBIQUITOUS SEARCHEMBEDDED SEARCHNO MORE SHORT CUTSPRIVACY INSANITY
4 PRIORITIES100% DISCOVERABILITYLATENT AVAILABILITYSTART MARKETINGFIND NEW METRICS
(AND WE’LL KEEP PREDICTING)
SEARCH & SOCIALARE ENTERING THEIRGOLDEN AGE
portent.co/signsportents   @portentintian@portent.com
Signs and Portents: Search and Social in 5 years
Signs and Portents: Search and Social in 5 years
Signs and Portents: Search and Social in 5 years
Signs and Portents: Search and Social in 5 years
Signs and Portents: Search and Social in 5 years
Signs and Portents: Search and Social in 5 years
Signs and Portents: Search and Social in 5 years
Prochain SlideShare
Chargement dans…5
×

Signs and Portents: Search and Social in 5 years

5 358 vues

Publié le

  • Soyez le premier à commenter

Signs and Portents: Search and Social in 5 years

  1. SIGNS & PORTENTSPREDICTING SEARCH & SOCIAL 2017 IAN LURIE CEO, PORTENT
  2. THE LINKSportent.co/signsportents Yes, just like this.
  3. MEIAN LURIECEO, PORTENTPORTENT.COM@PORTENTINT
  4. MECYNICALSARCASTICMARKETING IDEALIST
  5. “iPads are overrated” Ian Lurie, 2010
  6. NOTHING’S GOING TO DIE
  7. 4 TRENDS4 PRIORITIES
  8. 4 TRENDSUBIQUITOUS SEARCHEMBEDDED SEARCHNO MORE SHORT CUTSPRIVACY INSANITY
  9. 4 PRIORITIES100% DISCOVERABILITYLATENT AVAILABILITYSTART MARKETINGDIVERSIFY METRICS
  10. REALITIES
  11. SEARCH = UTILITY
  12. SOCIAL= GATHERING PLACEwhoaaaaaa... check out franks update
  13. SEARCH WILL STILL DOMINATE100% 91% 80% 66% 60% 40% Search 20% Social 0% 2002 2004 2006 2008 2010 2012From http://pewinternet.org/Reports/2012/Search-Engine-Use-2012.aspx
  14. TREND 1UBIQUITOUS SEARCH & SOCIAL
  15. 500 DEVICESImage from Wikipedia
  16. 500 DEVICES
  17. 500 DEVICES
  18. 3200 SCREEN SIZES
  19. MORE PLATFORMS
  20. shut. up. is it gettingcrowded in here? or is it just me...?
  21. PRIORITY 1100% DISCOVERABILITY
  22. BE PRESENT ON GOOGLE+
  23. BE ‘ON’ ON FACEBOOK
  24. HAVE A CLEAN SITEHAVE A FAST SITEDUPLICATIONRESPONSE CODESSCHEMA.ORG
  25. BUILD RESPONSIVE
  26. TWITTER BOOTSTRAPBLUEPRINT
  27. TREND 2EMBEDDED SEARCH & SOCIAL
  28. 4 look ma, no hands!Image from Wikipedia
  29. look ma, no hands!
  30. 6 6 NO ACTION REQUIRED#*!$%&^!@# youre at mcdonalds right now. thats all your points for the day.
  31. 6 hey, this is your cell phone. it looks likeyoure in the bathroom right now. needNO ACTION REQUIRED anything?
  32. 4
  33. NOW
  34. NEAR FIELDCONNECT OFF AND ONLINE COMMUNICATIONS
  35. NFC TAG MORE INFOREQUEST REGISTER
  36. APPLE PASSPORT
  37. Enter store Coupon detectedRedeem at checkout
  38. PRIORITY 2LATENT AVAILABILITY
  39. TAG FOR LOCAL
  40. GEOTAG PHOTOSOWN YOUR LOCAL LISTINGSUSE SCHEMA PLACE STANDARD
  41. CONNECT OFF AND ONLINE
  42. SET UP WIFI
  43. SEARCH & SOCIAL =ARCHITECTURE, NOT DESIGN
  44. PLAY
  45. TREND 3NO MORE SHORTCUTS
  46. MORE VISIBILITY
  47. ANGRY GOOGLE
  48. 9 MESMASH!!!
  49. PUZZLED FACEBOOK
  50. why am i only worth $56 billion?**Current market capitalization on 10/29/2012
  51. SEARCH WANTS TO KNOWWHERE & WHEN WE GATHER
  52. SOCIAL WANTS TO KNOWWHAT WE SEARCH FOR
  53. BLENDING SOCIAL/SEARCH
  54. ALGORITHMIC COMPLEXITY
  55. 5Facebook search? really?
  56. THE EXPEDIENCY BUBBLE POPS over… inflated...
  57. ow
  58. PRIORITY 3START MARKETING
  59. STOP POKING THE LARGE ANGRYPUZZLED ANIMALS
  60. LINK BUYINGKEYWORD STUFFINGCLOAKINGBUYING LIKESFAKE ACCOUNTSPROXY STUMBLING
  61. DO WHAT CUSTOMEREXPERIENCE DEMANDS
  62. NEVER DO ANYTHING JUSTFOR SEARCH RANKINGS
  63. NEVER DO ANYTHING JUSTTO BUILD FOLLOWERS
  64. BE WHERE QUESTIONS ARE ASKED
  65. LINKEDINANSWERS
  66. STACKEXCHANGE
  67. KNOW THE QUESTIONS
  68. AUTHORITY, LINKSGREAT CONTENTARE OUTCOMES
  69. AUTHORITY, LINKSGREAT CONTENTARE OUTCOMES.NOT TACTICS.
  70. PRIORITY 3.5
  71. IGNORE THE SQUIRREL SORRY, BUT I NEED PROOF THAT NEW FEATURE WILL REALLY HELP ME. sniff
  72. NAAAAH.go for it! jump!
  73. TREND 4PRIVACY INSANITY
  74. too late, suckers. we are outta here
  75. HATE PERSONALIZATION BOOOOOOOO. outrage! burn them at the stake! pillage their evil corporate empires!
  76. BUT LOVE THE RESULTS yaaaaaay. pure genius! Get me 1,000 shares please, so that i may roll around in them and bask in their glory!
  77. I know how we can calmpeoples fears about privacy! Well stop showing businesses the keywords folks use to find them!
  78. (NOT PROVIDED)
  79. PRIORITY 4DIVERSIFY METRICS
  80. LOCATIONDEVICEPLATFORMSESSION BEHAVIOR
  81. GROW THE OPT-IN HOUSE LIST
  82. COMPLY WITH EU COOKIE LAWS
  83. COMPLY WITH EU COOKIE LAWS
  84. CONNECT THE DATA DOTS
  85. WHAT NOW?
  86. FUUUUUUUUUUUUUUUU….
  87. 4 TRENDSUBIQUITOUS SEARCHEMBEDDED SEARCHNO MORE SHORT CUTSPRIVACY INSANITY
  88. 4 PRIORITIES100% DISCOVERABILITYLATENT AVAILABILITYSTART MARKETINGFIND NEW METRICS
  89. (AND WE’LL KEEP PREDICTING)
  90. SEARCH & SOCIALARE ENTERING THEIRGOLDEN AGE
  91. portent.co/signsportents @portentintian@portent.com

×