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Similaire à Signs and Portents: Search and Social in 5 years
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Plus de Ian Lurie
Plus de Ian Lurie (20)
Signs and Portents: Search and Social in 5 years
- 2. SIGNS & PORTENTS PREDICTING SEARCH & SOCIAL 2017 IAN LURIE CEO, PORTENT
- 3. THE LINKS portent.co/signsportents Yes, just like this.
- 6. “iPads are overrated” Ian Lurie, 2010
- 7. NOTHING’S GOING TO DIE
- 9. 4 TRENDS UBIQUITOUS SEARCH EMBEDDED SEARCH NO MORE SHORT CUTS PRIVACY INSANITY
- 10. 4 PRIORITIES 100% DISCOVERABILITY LATENT AVAILABILITY START MARKETING DIVERSIFY METRICS
- 11. REALITIES
- 12. SEARCH = UTILITY
- 13. SOCIAL= GATHERING PLACE whoaaaaaa... check out frank's update
- 14. SEARCH WILL STILL DOMINATE 100% 91% 80% 66% 60% 40% Search 20% Social 0% 2002 2004 2006 2008 2010 2012 From http://pewinternet.org/Reports/2012/Search-Engine-Use-2012.aspx
- 15. TREND 1 UBIQUITOUS SEARCH & SOCIAL
- 16. 500 DEVICES Image from Wikipedia
- 17. 500 DEVICES
- 18. 500 DEVICES
- 20. MORE PLATFORMS
- 21. shut. up. is it getting crowded in here? or is it just me...?
- 23. BE PRESENT ON GOOGLE+
- 24. BE ‘ON’ ON FACEBOOK
- 25. HAVE A CLEAN SITE HAVE A FAST SITE DUPLICATION RESPONSE CODES SCHEMA.ORG
- 26. BUILD RESPONSIVE
- 28. TREND 2 EMBEDDED SEARCH & SOCIAL
- 29. 4 look ma, no hands! Image from Wikipedia
- 30. look ma, no hands!
- 31. 6 6 NO ACTION REQUIRED #*!$%&^!@# you're at mcdonalds right now. that's all your points for the day.
- 32. 6 hey, this is your cell phone. it looks like you're in the bathroom right now. need NO ACTION REQUIRED anything?
- 33. 4
- 34. NOW
- 37. NEAR FIELD CONNECT OFF AND ONLINE COMMUNICATIONS
- 38. NFC TAG MORE INFO REQUEST REGISTER
- 39. APPLE PASSPORT
- 40. Enter store Coupon detected Redeem at checkout
- 42. TAG FOR LOCAL
- 43. GEOTAG PHOTOS OWN YOUR LOCAL LISTINGS USE SCHEMA PLACE STANDARD
- 44. CONNECT OFF AND ONLINE
- 45. SET UP WIFI
- 46. SEARCH & SOCIAL = ARCHITECTURE, NOT DESIGN
- 47. PLAY
- 48. TREND 3 NO MORE SHORTCUTS
- 49. MORE VISIBILITY
- 50. ANGRY GOOGLE
- 51. 9 ME SMASH!!!
- 52. PUZZLED FACEBOOK
- 53. why am i only worth $56 billion?* *Current market capitalization on 10/29/2012
- 54. SEARCH WANTS TO KNOW WHERE & WHEN WE GATHER
- 55. SOCIAL WANTS TO KNOW WHAT WE SEARCH FOR
- 60. THE EXPEDIENCY BUBBLE POPS over… inflated...
- 61. ow
- 63. STOP POKING THE LARGE ANGRY PUZZLED ANIMALS
- 64. LINK BUYING KEYWORD STUFFING CLOAKING BUYING LIKES FAKE ACCOUNTS PROXY STUMBLING
- 65. DO WHAT CUSTOMER EXPERIENCE DEMANDS
- 66. NEVER DO ANYTHING JUST FOR SEARCH RANKINGS
- 67. NEVER DO ANYTHING JUST TO BUILD FOLLOWERS
- 68. BE WHERE QUESTIONS ARE ASKED
- 69. LINKEDIN ANSWERS
- 70. STACK EXCHANGE
- 73. AUTHORITY, LINKS GREAT CONTENT ARE OUTCOMES
- 74. AUTHORITY, LINKS GREAT CONTENT ARE OUTCOMES. NOT TACTICS.
- 75. PRIORITY 3.5
- 76. IGNORE THE SQUIRREL SORRY, BUT I NEED PROOF THAT NEW FEATURE WILL REALLY HELP ME. sniff
- 77. NAAAAH. go for it! jump!
- 79. too late, suckers. we are outta here
- 80. HATE PERSONALIZATION BOOOOOOOO. outrage! burn them at the stake! pillage their evil corporate empires!
- 81. BUT LOVE THE RESULTS yaaaaaay. pure genius! Get me 1,000 shares please, so that i may roll around in them and bask in their glory!
- 82. I know how we can calm people's fears about privacy! We'll stop showing businesses the keywords folks use to find them!
- 83. (NOT PROVIDED)
- 86. GROW THE OPT-IN HOUSE LIST
- 87. COMPLY WITH EU COOKIE LAWS
- 88. COMPLY WITH EU COOKIE LAWS
- 89. CONNECT THE DATA DOTS
- 91. WHAT NOW?
- 93. 4 TRENDS UBIQUITOUS SEARCH EMBEDDED SEARCH NO MORE SHORT CUTS PRIVACY INSANITY
- 94. 4 PRIORITIES 100% DISCOVERABILITY LATENT AVAILABILITY START MARKETING FIND NEW METRICS
- 95. (AND WE’LL KEEP PREDICTING)
- 96. SEARCH & SOCIAL ARE ENTERING THEIR GOLDEN AGE
- 97. portent.co/signsportents @portentint ian@portent.com