SlideShare a Scribd company logo
1 of 181
Download to read offline
STORYTIME’SOVER
MARKETERSARENOWWORLDBUILDERS
Story time's over: Marketers are now worldbuilders
Story time's over: Marketers are now worldbuilders
THEGLORIOUSAGEOFMASS-PRODUCEDSTORYTELLING
those were
some good
times
Story time's over: Marketers are now worldbuilders
Story time's over: Marketers are now worldbuilders
THEGLORIOUSAGEOFMASS-PRODUCEDSTORYTELLING
Buyourrunningshoes.They’rethebest
runningshoesyou’llfind.Wehavepinkrunning
shoes,brownrunningshoesandrunningshoes
thathelpyourun.They’reshoes.Forrunning.
I sell homes in Seattle. Seattle real
estate is a great deal right now. Come
see all my Seattle homes on my Seattle
real estate site full of homes in Seattle
because my home are really nice and
they’re in Seattle.
STORYTELLING
STORYARC,TOPVIEW
STORYARC,TOPVIEW
uh-oh
BEHONEST
WENOLONGERCONTROL
THEWHEN,THEWHERE
(ORMAYBETHEWHAT)
auuughhh!
we no longer
tell the
story!!!!!
SILLINESSRESULTS
Story time's over: Marketers are now worldbuilders
Story time's over: Marketers are now worldbuilders
Story time's over: Marketers are now worldbuilders
CONVERSION
WEGOTRANSACTIONAL
Cool social icons from Azmid http://portent.co/1Sxb6EP
$
TRANSACTIONS
Cool social icons from Azmid http://portent.co/1Sxb6EP
$
PEOPLEREADYTOBUYYOURPRODUCT,RIGHTNOW
Cool social icons from Azmid http://portent.co/1Sxb6EP
THEUNIVERSEPROBLEM
PEOPLE SEEKING YOUR PRODUCT, RIGHT NOW
$
UNIVERSEPROBLEM
Story time's over: Marketers are now worldbuilders
PEOPLEWHOWANTACRUISE
$
PEOPLEWHOWANTTO$#@!
BEHOLD
$
Story time's over: Marketers are now worldbuilders
PLACES=THEMAP
PATHS+PLACES=THEWORLD
MOVEMENTCREATESSTORIES
PLACES
PATHS
MOVEMENT
OPTIMIZE
FACILITATE
OBSERVE
$
TRANSACTIONALWORLDBUILDING
PLACES
PATHS
MOVEMENT
OPTIMIZE
FACILITATE
OBSERVE
$
PLACES
EVERYTHING’SAPLACE
$
DESTINATION
DESTINATION
DESTINATION
DESTINATION
$
PLACES
“WEHELPFINDTHEBESTDEALEVERYWHERE”
“WEHAVEINFORMATION”
Cool social icons from Azmid http://portent.co/1Sxb6EP
“WE’REGOINGGREEN”
“HERE’SMORE”
YES,TRANSACTIONAL
$
COOPERATIVE
RETARGETING
RETARGETING
$
AUDIENCE-CREATED
THEAUDIENCECREATESPLACES
THEAUDIENCECREATESPLACES
THEAUDIENCECREATESPLACES
$
ALGORITHMCREATED
Story time's over: Marketers are now worldbuilders
Story time's over: Marketers are now worldbuilders
Story time's over: Marketers are now worldbuilders
AUDIENCE
DENIM≠JEANS
$
PEOPLEREADYTOBUY,RIGHTNOW,FROMYOU
$
PEOPLEWITHRELEVANTQUESTIONS
QUESTIONS
ANSWERTHEPUBLIC.COM
“WEAREOPENONSUNDAYS”
QUORA
SEARCHSUGGEST
SEARCHSUGGEST
SEARCHSUGGEST
$
PEOPLEREADYTOBUY,RIGHTNOW,FROMYOU
$
PEOPLEREADYTOBUYRELATEDPRODUCTS
COLLABORATIVEFILTERING
COLLABORATIVEFILTERING
CREATE/GOTOTHESEPLACES
ANSWERTHEPUBLIC.COM
COLLABORATIVEFILTERING
SOCIALADVERTISING
$$
PUBLISHWHERETHECUSTOMERSARE
oohhmmmm
NOTHINGISBORING
THEREISNOBORING
THEREISNOBORING
ENSUREKICK-ASSPLACES
$
PEOPLE
$
PEOPLEWHOTOLERATELOUSYUX
DOTHELITTLETHINGS
PROVIDE AGREATPLACE
DON’TGIVEMETHIS
CREDIT:ZEKEMILLER,TIMEREPORTER
CREDIT:ZEKEMILLER,TIMEREPORTER
THATFEELSLIKETHIS
ANDENDSLIKETHIS
$$$$
GIVEMETHIS
GRAMMARLY
GRAMMARLY
HEMINGWAYAPP.COM
HEMINGWAYAPP.COM
SPEEDTHINGSUP
700kb png 64kb jpg
24kbjpg
PNGforlessphoto-ish
4kbpng
1.1 megabytes
227kb
IMAGEOPTIM/CAESIUM
lazy loading
AVOIDCRAPPYSTOCKPHOTOS
Showing up everywhere
AVOIDCRAPPYSTOCKPHOTOS
Showing up everywhere
AVOIDCRAPPYSTOCKPHOTOS
Lack of brand safe‫﬚‬
AVOIDCRAPPYSTOCKPHOTOS
Pexels.com
Unsplash.com
oohhmmmm
YOUSTILLCONTROLYOURBRAND
PRESENCE=BEINGATAPLACE
YOURPRESENCEDICTATESYOURBRAND
NON-BRAND
GOODPRESENCE=GREATBRAND
Story time's over: Marketers are now worldbuilders
Cool social icons from Azmid http://portent.co/1Sxb6EP
JUSTBAD
Cool social icons from Azmid http://portent.co/1Sxb6EP
JUSTBAD
Story time's over: Marketers are now worldbuilders
COMMENTS
Cool social icons from Azmid http://portent.co/1Sxb6EP
$
PEOPLESHOPPINGFORMARKETINGBOOKS
Cool social icons from Azmid http://portent.co/1Sxb6EP
$
MARKETINGNERDS
BADTARGETING=BADBRAND(articlebySlate)
BADTARGETING=BADBRAND
GOODPRESENCE=GREATBRAND
oohhmmmm
IT’SADAPTIVE
PLACES
PATHS
MOVEMENT
OPTIMIZE
FACILITATE
OBSERVE
PATHSAREVERBS
$
THEAUDIENCEMOVESFROMPLACETOPLACE
$
$
$
$
$
$
$
$
oohhmmmm
IT’SNOT(TOTAL)CHAOS
SOSTOPIT.FACILITATINGPATHS
Story time's over: Marketers are now worldbuilders
FULLYDESCRIBE
Story time's over: Marketers are now worldbuilders
ONETWEAK
AWESOME
MISSEDOPPORTUNITIES
DEFENSIVEDESIGN
CONVERSION
NORAILROADING
you will go
this way and you
will like it!!!
RAILROADING
NEVERTRYTOOWNAHASHTAG
CHAOSRESULTS
CHAOSRESULTS
Cool social icons from Azmid http://portent.co/1Sxb6EP
$
PEOPLEANNOYEDWITHQANTASSTRIKE
Cool social icons from Azmid http://portent.co/1Sxb6EP
$
EVERYONEWHO’SHEARDOFQANTAS
Story time's over: Marketers are now worldbuilders
oohhmmmm
YOUCANTRACKANDOBSERVE
PLACES
PATHS
MOVEMENT
OPTIMIZE
FACILITATE
OBSERVE
CONVERSIONS&MICROCONVERSIONS
Story time's over: Marketers are now worldbuilders
MICROCONVERSION:
SCROLLPAST50%
MICRO-CONVERSION=MOVEMENT
$
MICROCONVERSION:
E-MAILSUBSCRIPTION
MOVEMENT
$
TRANSACTION
$
GOOGLEANALYTICSTOPCONVERSIONPATHS
TOPCONVERSIONPATHSTARTS
W/ORGANIC,ENDSWITHDIRECT.
3-STEPPATH
TRUESTORY
$
search content facebook content e-mail $$$$
TRUESTORY
Turn off paid
social. there’s no
ROI
TRUESTORY
Cool social icons from Azmid http://portent.co/1Sxb6EP
$
auuughhh what
happened?!!!
Story time's over: Marketers are now worldbuilders
LAST-CLICKSOCIALCONVERSIONS
search content facebook content e-mail $$$$
TRUESTORY
TRUESTORY
$
search pinterest e-mail $$$$
TRUESTORY#2
TRUESTORY#2
$
TRUESTORY#2
$
ADDAPLACE.
COMPLETEAPATH.
search pinterest content e-mail $$$$
TRUESTORY#2
$
THISLOOKSHARD
WORLDBUILDINGISANADAPTIVEPROCESS
$
$
THISLOOKSMESSY
Cool social icons from Azmid http://portent.co/1Sxb6EP
$
THISFEELSSAFER
WORLDBUILDINGISLOTSOFLITTLEBETS
(ACTUALLYSAFER)
PLACES
PATHS
MOVEMENT
OPTIMIZE
FACILITATE
OBSERVE
ITTAKESYOUFROMTHIS
TOTHIS
POOT
TRYIT
SMALL, UNMARKED BILLS ONLY
portent.com/blog
@portentint
facebook.com/ian.lurie

More Related Content

More from Ian Lurie

Data Visualization For Marketers
Data Visualization For MarketersData Visualization For Marketers
Data Visualization For MarketersIan Lurie
 
Starting, Running, And Selling An Agency: Life Among The Monsters
Starting, Running, And Selling An Agency: Life Among The MonstersStarting, Running, And Selling An Agency: Life Among The Monsters
Starting, Running, And Selling An Agency: Life Among The MonstersIan Lurie
 
Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.Ian Lurie
 
Big Content, Small Teams: Content Creation For The Real World
Big Content, Small Teams: Content Creation For The Real WorldBig Content, Small Teams: Content Creation For The Real World
Big Content, Small Teams: Content Creation For The Real WorldIan Lurie
 
Teaching SEO To Internal Teams: Don't Be Ridiculous
Teaching SEO To Internal Teams: Don't Be RidiculousTeaching SEO To Internal Teams: Don't Be Ridiculous
Teaching SEO To Internal Teams: Don't Be RidiculousIan Lurie
 
E-A-T: Myths, Truths, And Implications for SEO
E-A-T: Myths, Truths, And Implications for SEOE-A-T: Myths, Truths, And Implications for SEO
E-A-T: Myths, Truths, And Implications for SEOIan Lurie
 
SEO Copywriting: The Blank Sheet Of Paper Test
SEO Copywriting: The Blank Sheet Of Paper TestSEO Copywriting: The Blank Sheet Of Paper Test
SEO Copywriting: The Blank Sheet Of Paper TestIan Lurie
 
Your Content Doesn't Matter Without Technology
Your Content Doesn't Matter Without TechnologyYour Content Doesn't Matter Without Technology
Your Content Doesn't Matter Without TechnologyIan Lurie
 
The Dungeons & Dragons Guide to Marketing
The Dungeons & Dragons Guide to MarketingThe Dungeons & Dragons Guide to Marketing
The Dungeons & Dragons Guide to MarketingIan Lurie
 
Advanced SEO: No More Bullshit
Advanced SEO: No More BullshitAdvanced SEO: No More Bullshit
Advanced SEO: No More BullshitIan Lurie
 
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit DoneBullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit DoneIan Lurie
 
Advanced SEO: Logs, Load, and Language
Advanced SEO: Logs, Load, and LanguageAdvanced SEO: Logs, Load, and Language
Advanced SEO: Logs, Load, and LanguageIan Lurie
 
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned MoneyA Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned MoneyIan Lurie
 
5 Lessons For Entrepreneurs: 2018 Edition
5 Lessons For Entrepreneurs: 2018 Edition5 Lessons For Entrepreneurs: 2018 Edition
5 Lessons For Entrepreneurs: 2018 EditionIan Lurie
 
Advanced Content Workflow Using GitHub and Markdown
Advanced Content Workflow Using GitHub and MarkdownAdvanced Content Workflow Using GitHub and Markdown
Advanced Content Workflow Using GitHub and MarkdownIan Lurie
 
Tip Per Minute: A Hyper-Active SEO Brain Dump
Tip Per Minute: A Hyper-Active SEO Brain DumpTip Per Minute: A Hyper-Active SEO Brain Dump
Tip Per Minute: A Hyper-Active SEO Brain DumpIan Lurie
 
Intelligent CX: 25 Years of Marketing, And Where to Go Next
Intelligent CX: 25 Years of Marketing, And Where to Go NextIntelligent CX: 25 Years of Marketing, And Where to Go Next
Intelligent CX: 25 Years of Marketing, And Where to Go NextIan Lurie
 
Burying Hate Sites in the SERPs
Burying Hate Sites in the SERPsBurying Hate Sites in the SERPs
Burying Hate Sites in the SERPsIan Lurie
 
Marketing Worldbuilding: Collaborative Storytelling for Digital
Marketing Worldbuilding: Collaborative Storytelling for DigitalMarketing Worldbuilding: Collaborative Storytelling for Digital
Marketing Worldbuilding: Collaborative Storytelling for DigitalIan Lurie
 
Lean Content: Marketing Profs B2B
Lean Content: Marketing Profs B2BLean Content: Marketing Profs B2B
Lean Content: Marketing Profs B2BIan Lurie
 

More from Ian Lurie (20)

Data Visualization For Marketers
Data Visualization For MarketersData Visualization For Marketers
Data Visualization For Marketers
 
Starting, Running, And Selling An Agency: Life Among The Monsters
Starting, Running, And Selling An Agency: Life Among The MonstersStarting, Running, And Selling An Agency: Life Among The Monsters
Starting, Running, And Selling An Agency: Life Among The Monsters
 
Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.
 
Big Content, Small Teams: Content Creation For The Real World
Big Content, Small Teams: Content Creation For The Real WorldBig Content, Small Teams: Content Creation For The Real World
Big Content, Small Teams: Content Creation For The Real World
 
Teaching SEO To Internal Teams: Don't Be Ridiculous
Teaching SEO To Internal Teams: Don't Be RidiculousTeaching SEO To Internal Teams: Don't Be Ridiculous
Teaching SEO To Internal Teams: Don't Be Ridiculous
 
E-A-T: Myths, Truths, And Implications for SEO
E-A-T: Myths, Truths, And Implications for SEOE-A-T: Myths, Truths, And Implications for SEO
E-A-T: Myths, Truths, And Implications for SEO
 
SEO Copywriting: The Blank Sheet Of Paper Test
SEO Copywriting: The Blank Sheet Of Paper TestSEO Copywriting: The Blank Sheet Of Paper Test
SEO Copywriting: The Blank Sheet Of Paper Test
 
Your Content Doesn't Matter Without Technology
Your Content Doesn't Matter Without TechnologyYour Content Doesn't Matter Without Technology
Your Content Doesn't Matter Without Technology
 
The Dungeons & Dragons Guide to Marketing
The Dungeons & Dragons Guide to MarketingThe Dungeons & Dragons Guide to Marketing
The Dungeons & Dragons Guide to Marketing
 
Advanced SEO: No More Bullshit
Advanced SEO: No More BullshitAdvanced SEO: No More Bullshit
Advanced SEO: No More Bullshit
 
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit DoneBullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
 
Advanced SEO: Logs, Load, and Language
Advanced SEO: Logs, Load, and LanguageAdvanced SEO: Logs, Load, and Language
Advanced SEO: Logs, Load, and Language
 
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned MoneyA Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
 
5 Lessons For Entrepreneurs: 2018 Edition
5 Lessons For Entrepreneurs: 2018 Edition5 Lessons For Entrepreneurs: 2018 Edition
5 Lessons For Entrepreneurs: 2018 Edition
 
Advanced Content Workflow Using GitHub and Markdown
Advanced Content Workflow Using GitHub and MarkdownAdvanced Content Workflow Using GitHub and Markdown
Advanced Content Workflow Using GitHub and Markdown
 
Tip Per Minute: A Hyper-Active SEO Brain Dump
Tip Per Minute: A Hyper-Active SEO Brain DumpTip Per Minute: A Hyper-Active SEO Brain Dump
Tip Per Minute: A Hyper-Active SEO Brain Dump
 
Intelligent CX: 25 Years of Marketing, And Where to Go Next
Intelligent CX: 25 Years of Marketing, And Where to Go NextIntelligent CX: 25 Years of Marketing, And Where to Go Next
Intelligent CX: 25 Years of Marketing, And Where to Go Next
 
Burying Hate Sites in the SERPs
Burying Hate Sites in the SERPsBurying Hate Sites in the SERPs
Burying Hate Sites in the SERPs
 
Marketing Worldbuilding: Collaborative Storytelling for Digital
Marketing Worldbuilding: Collaborative Storytelling for DigitalMarketing Worldbuilding: Collaborative Storytelling for Digital
Marketing Worldbuilding: Collaborative Storytelling for Digital
 
Lean Content: Marketing Profs B2B
Lean Content: Marketing Profs B2BLean Content: Marketing Profs B2B
Lean Content: Marketing Profs B2B
 

Recently uploaded

The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 

Recently uploaded (20)

The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 

Story time's over: Marketers are now worldbuilders