The game Dungeons and Dragons went through a long process of hate/fear/nerdiness, but eventually wormed its way into everything from video games to movies to mainstream retail. Social media's going through the same process, albeit faster. These slides are my presentation on the topic.
18. $$$$$
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19. The task at hand
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20. !"#$%&'()*$%'%##)+,%-#)'
120
Nerdosity
100
OK, ne.
80
60 I can Facebook!
Hacking the
40 interwebs
Selling v!agra
to other nerds
20
0
2000 2003 2008 2010
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21. Know the system
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67. Avoid social media slang.
Learn your audience’s lingo.
Don’t make them learn yours.
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