The D&D Players' Guide to Social Media1. Social Media Guide
@portentint
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
3. By way of introduction...
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
4. !"#$%&'()*'+$",*-&.*/00"1(/+0"*
!"!#$%&'()*+,#*-'%.#/)0#122%3+1-2%#
120
Nerdosity
100
OK, ne
80
60
Grudging acceptance
40 Stuffed in locker
You get a wedgie
20
0
1975 1985 1995 2005
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
5. ?????
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
6. FUD phase
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
8. She’s wearing a backpack,
and I’m ok with it.
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
12. The DM’s took over the story
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
13. They went to the customers
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
14. They gave up their
Troll-ish ways
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
15. They made it
transparent
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
16. They got cynical (enough)
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
18. $$$$$
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
19. The task at hand
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
20. !"#$%&'()*$%'%##)+,%-#)'
120
Nerdosity
100
OK, ne.
80
60 I can Facebook!
Hacking the
40 interwebs
Selling v!agra
to other nerds
20
0
2000 2003 2008 2010
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
21. Know the system
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
30. Be the Dungeon Master
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
35. Hootsuite
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
38. I start curating I get lazy
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
39. I get lazy
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
40. I get lazy
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
42. OK!!! I get it!!!
Overwhelming odds!
Shut up already.
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
43. Go to the customers
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
48. Facebook followers
Kohls: 5.78m
JCPenney: 2.01m
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
49. Facebook ‘talking about’
Kohls: 29,000
JCPenney: 9,375
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
51. ???
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
52. Get the best
deals. Friend us:
bit.ly/friendus
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
53. Don’t forget
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
54. Don’t be the Troll
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
56. Respect the
Yeah, noob.
medium, loser.
But... I just
wanted to blog...
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
60. Via Laura Malamud
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
64. Dude gtfu + crit
him f2f k bfn.
WTF?!!!
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
67. Avoid social media slang.
Learn your audience’s lingo.
Don’t make them learn yours.
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
69. I should smash
Well, duh, Ian.
you right now.
What a waste of
time.
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
71. hmmmm... cough...
uh....
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
72. Get (a little) cynical
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
73. Accept bogosity.
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
76. Run the numbers
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
81. Well, I’ve learned some
valuable lessons today...
Shut. Up.
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
82. Stalk me
portent.co/socialdnd
@portentint
portent.com
conversationmarketing.com
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
Notes de l'éditeur \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n OK, but how many of you have had someone stop you and ask “What does that mean”? in the last 2 weeks.\n OK, but how many of you have had someone stop you and ask “What does that mean”? in the last 2 weeks.\n OK, but how many of you have had someone stop you and ask “What does that mean”? in the last 2 weeks.\n \n \n \n \n \n \n \n \n \n \n \n