My Pubcon 2012 presentation on data apis and aggregation.

1. THE ROAD TO HELL IS PAVED
WITH CUT AND PASTE
Presented by: Ian Lurie
CEO, Portent
@portentint

2. These are the links
portent.co/api-pubcon
Yes, this is correct
(leave off the ‘m’)

3. don't hate me
because I'm
beautiful

4. Guinea pigs = Cool

5. i think our Facebook numbers
may affect our revenue

6. this is great! But I need to
see revenue represented by
comparable amounts of tequila,
because I just got back from my
vacation.

7. also, can you include
hits? I'm used to looking at
hits, not visits. And the boss
likes revenue reported by
lunar month...

8. CUTTING AND PASTING

9. the... horror…

10. Some cool title
$35,000.00 250000
$30,000.00
200000
$25,000.00
$20,000.00 150000
$15,000.00 100000
$10,000.00
50000
$5,000.00
$- 0

11. 250000
200000
150000
Visitors
100000 Air miles earned
Transactions
50000 Tequila dollars
Poodle count
0
1 2 3 4 5 6 7 8 9 10 11 Poodle count
12 13
14 15 Transactions
16
17
18
19 Visitors
20
21
22

12. Drink more
tequila!!!!
250000
200000
150000
Visitors
100000 Air miles earned
Transactions
50000 Tequila dollars
Poodle count
0
1 2 3 4 5 6 7 8 9 10 11 Poodle count
12 13
14 15 Transactions
16
17
18
19 Visitors
20
21
22

13. Why?

14. THEY’RE THE CUSTOMER

15. THE QUESTION QUESTION

16. WE NEED A BETTER WAY

17. CUTTING AND PASTING

18. AGGREGATE ANALYTICS

19. ON A COMMON PLATFORM

20. MAXIMIZE ANALYSIS

21. GOOGLE SITE
FACEBOOK TWITTER CATALOG SALES
ANALYTICS PERFORMANCE
OFFLINE AD SPEND YOUR DATABASE ADWORDS
GOOGLE
EXCEL
SPREADSHEETS

22. ian what the
heck!??!!!!!!!!

23. FIND
FETCH
STORE
REPEAT
SHARE

24. 1: FIND THE APIs

26. Coremetrics Google Analytics
Google Adwords Facebook
Open Graph Twitter Polling Data
Salesforce CRM Chatterbox
Sentiment Measurement
Infochimps Wunderground
Kayak Facebook Insights
Amazon eBay Site Catalyst

27. 2: FETCH YOUR DATA

28. I USE PYTHON

29. AND MYSQL

30. START WITH
GOOGLE’S SAMPLE CODE

31. FROM GOOGLE’S CODE

32. CALLS THE API

33. CALLS THE API

34. WHAT YOU GET
BACK

35. Drink more
tequila!!!!

36. IT’S A CSV (SORT OF)

37. ROW[0]
(the date)

38. ROW[1]
(the visitors)

39. ROW[2]
(page load)

40. ROW[2]
(page load)

41. ROW[1]
(visitors)

42. ROW[0]
(date)

43. 3: STORE YOUR DATA

45. 4: REPEAT FOR…

48. MEH

49. THE QUESTION QUESTION

50. 5: SHARE YOUR DATA

51. 5: SHARE YOUR DATA
AND YOUR INSIGHTS

52. EXCEL

54. THE QUESTION QUESTION

55. EXCEL IQY

62. HELL YES

63. Page load time vs. revenue
$35,000.00 8.0000
$30,000.00 7.0000
6.0000
$25,000.00
5.0000
$20,000.00
4.0000
$15,000.00
3.0000
$10,000.00
2.0000
$5,000.00 1.0000
$- 0.0000
1/1/12 1/15/12 1/29/12
revenue avgpageloadtime

64. TEST THIS!!!!

65. 5.5 DISTILL IT DOWN

66. CRUNCH THE NUMBERS
(ONCE)

67. CREATE YOUR REPORT
(ONCE)

70. AND THEY CAN PLAY, TOO

73. THE QUESTION QUESTION

74. FIND

75. FETCH

76. STORE

77. SHARE INSIGHTS

78. IN FAMILIAR TOOLS

79. HELL YES

80. These are the links
portent.co/api-pubcon
Yes, this is correct
(leave off the ‘m’)

81. STALK ME:
@PORTENTINT
PORTENT.COM
IAN@PORTENT.COM