The road to hell is paved with cut and paste
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My Pubcon 2012 presentation on data apis and aggregation.
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The road to hell is paved with cut and paste
- 1. THE ROAD TO HELL IS PAVED WITH CUT AND PASTE Presented by: Ian Lurie CEO, Portent @portentint
- 2. These are the links portent.co/api-pubcon Yes, this is correct (leave off the ‘m’)
- 3. don't hate me because I'm beautiful
- 4. Guinea pigs = Cool
- 5. i think our Facebook numbers may affect our revenue
- 6. this is great! But I need to see revenue represented by comparable amounts of tequila, because I just got back from my vacation.
- 7. also, can you include hits? I'm used to looking at hits, not visits. And the boss likes revenue reported by lunar month...
- 10. Some cool title $35,000.00 250000 $30,000.00 200000 $25,000.00 $20,000.00 150000 $15,000.00 100000 $10,000.00 50000 $5,000.00 $- 0
- 11. 250000 200000 150000 Visitors 100000 Air miles earned Transactions 50000 Tequila dollars Poodle count 0 1 2 3 4 5 6 7 8 9 10 11 Poodle count 12 13 14 15 Transactions 16 17 18 19 Visitors 20 21 22
- 12. Drink more tequila!!!! 250000 200000 150000 Visitors 100000 Air miles earned Transactions 50000 Tequila dollars Poodle count 0 1 2 3 4 5 6 7 8 9 10 11 Poodle count 12 13 14 15 Transactions 16 17 18 19 Visitors 20 21 22
- 13. Why?
- 16. WE NEED A BETTER WAY
- 19. ON A COMMON PLATFORM
- 21. GOOGLE SITE FACEBOOK TWITTER CATALOG SALES ANALYTICS PERFORMANCE OFFLINE AD SPEND YOUR DATABASE ADWORDS GOOGLE EXCEL SPREADSHEETS
- 24. 1: FIND THE APIs
- 26. Coremetrics Google Analytics Google Adwords Facebook Open Graph Twitter Polling Data Salesforce CRM Chatterbox Sentiment Measurement Infochimps Wunderground Kayak Facebook Insights Amazon eBay Site Catalyst
- 27. 2: FETCH YOUR DATA
- 28. I USE PYTHON
- 29. AND MYSQL
- 30. START WITH GOOGLE’S SAMPLE CODE
- 32. CALLS THE API
- 33. CALLS THE API
- 34. WHAT YOU GET BACK
- 36. IT’S A CSV (SORT OF)
- 42. ROW[0] (date)
- 43. 3: STORE YOUR DATA
- 45. 4: REPEAT FOR…
- 48. MEH
- 50. 5: SHARE YOUR DATA
- 51. 5: SHARE YOUR DATA AND YOUR INSIGHTS
- 52. EXCEL
- 55. EXCEL IQY
- 62. HELL YES
- 63. Page load time vs. revenue $35,000.00 8.0000 $30,000.00 7.0000 6.0000 $25,000.00 5.0000 $20,000.00 4.0000 $15,000.00 3.0000 $10,000.00 2.0000 $5,000.00 1.0000 $- 0.0000 1/1/12 1/15/12 1/29/12 revenue avgpageloadtime
- 64. TEST THIS!!!!
- 65. 5.5 DISTILL IT DOWN
- 66. CRUNCH THE NUMBERS (ONCE)
- 67. CREATE YOUR REPORT (ONCE)
- 70. AND THEY CAN PLAY, TOO
- 74. FIND
- 75. FETCH
- 76. STORE
- 77. SHARE INSIGHTS
- 79. HELL YES
- 80. These are the links portent.co/api-pubcon Yes, this is correct (leave off the ‘m’)
- 81. STALK ME: @PORTENTINT PORTENT.COM IAN@PORTENT.COM