Contenu connexe Similaire à 120425 (wr) v1 new business model for distance learning Similaire à 120425 (wr) v1 new business model for distance learning (20) Plus de WilfredRubens.com Plus de WilfredRubens.com (20) 120425 (wr) v1 new business model for distance learning1. New business model for
distance learning
Wilfred Rubens
http://www.slideshare.net/wrubens
2. Program
• Background (briefly) • Key resources
• Business model? • Customer relationship
• Customer segments • Revenue stream
• New key activity • Q&A and Discussion
6. A business model describes the rationale of how an organization
creates, delivers, and captures value (economic, social, or other
forms of value). The process of business model construction is part
of business strategy (Wikipedia)
http://en.wikipedia.org/wiki/Business_Model_Canvas
8. Key Partners Key Activities Value Propositions
Customer
Key Resources Customer Segments
Relationships
Cost Structure Revenue Streams Channels
9. Key Partners Key Activities Value Propositions
Customer
Key Resources Customer Segments
Relationships More than money
Cost Structure Revenue Streams Channels
10. Osterwalder, Pigneur et al, 2010
Key Partners Key Activities Value Propositions
Customer
Key Resources Customer Segments
Relationships
Cost Structure Revenue Streams Channels
11. Osterwalder, Pigneur et al, 2010
Key Partners Key Activities Value Propositions
Customer Focus on learning sciences
Key Resources Customer Segments
Relationships
& technologies
Cost Structure Revenue Streams Channels
12. Osterwalder, Pigneur et al, 2010
Key Partners Key Activities Value Propositions
Customer
Key Resources Customer Segments
Relationships
Cost Structure Revenue Streams Channels
13. Customer segments
Educational managers
Teachers
Trainers
Educational scientists
Training managers
Curriculum developers
Consultants on education and e-learning
14. Osterwalder, Pigneur et al, 2010
Key Partners Key Activities Value Propositions
Customer
Key Resources Customer Segments
Relationships
Cost Structure Revenue Streams Channels
15. New key activity: learning path
• 5 vouchers online masterclasses (chosen from a list of 10)
• Access to topics & course materials
• Access extra online lectures
• Network facilities
• Own learning activities
• Discount
• Certification
16. Osterwalder, Pigneur et al, 2010
Key Partners Key Activities Value Propositions
Customer
Key Resources Customer Segments
Relationships
Cost Structure Revenue Streams Channels
17. Online masterclasses:
themes learning sciences and technologies
• Forum (questions as input live session, dialogue after live session)
• Interview expert
• Online paper presentation
• Resources
• Interaction by chat
• Moderated
• 1 week
23. Osterwalder, Pigneur et al, 2010
Key Partners Key Activities Value Propositions
Customer
Key Resources Customer Segments
Relationships
Cost Structure Revenue Streams Channels
27. Self service
Online help (e.g. screencasts)
Self registration MC’s
Self registration communities
Foto: capl@washjeff.edu
30. Blog
Sharing
knowledge
Dialogue
31. Osterwalder, Pigneur et al, 2010
Key Partners Key Activities Value Propositions
Customer
Key Resources Customer Segments
Relationships
Cost Structure Revenue Streams Channels