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New business model for
  distance learning
Wilfred Rubens
http://www.slideshare.net/wrubens
Program



• Background (briefly)   • Key resources

• Business model?       • Customer relationship

• Customer segments     • Revenue stream

• New key activity      • Q&A and Discussion
Open University: spider in the web of lifelong learning




                                               Source: km6xo
Learning needs professionals: not
  only courses and education




         http://blog.missiontolearn.com/files/Learning_20_for_Associations_eBook_v1.pdf
Sounds familiar?
A business model describes the rationale of how an organization
  creates, delivers, and captures value (economic, social, or other
forms of value). The process of business model construction is part
                   of business strategy (Wikipedia)




       http://en.wikipedia.org/wiki/Business_Model_Canvas
http://www.youtube.com/watch?v=QoAOzMTLP5s
Key Partners      Key Activities   Value Propositions




 Customer
                  Key Resources    Customer Segments
Relationships




Cost Structure   Revenue Streams       Channels
Key Partners       Key Activities   Value Propositions




 Customer
                  Key Resources     Customer Segments
Relationships    More than money




Cost Structure   Revenue Streams        Channels
Osterwalder, Pigneur et al, 2010
Key Partners      Key Activities     Value Propositions




 Customer
                  Key Resources     Customer Segments
Relationships




Cost Structure   Revenue Streams         Channels
Osterwalder, Pigneur et al, 2010
Key Partners      Key Activities     Value Propositions




 Customer Focus on learning sciences
                Key Resources      Customer Segments
Relationships
                 & technologies




Cost Structure   Revenue Streams         Channels
Osterwalder, Pigneur et al, 2010
Key Partners      Key Activities     Value Propositions




 Customer
                  Key Resources     Customer Segments
Relationships




Cost Structure   Revenue Streams         Channels
Customer segments

                             Educational managers
  Teachers

                                Trainers
    Educational scientists


                                       Training managers
Curriculum developers



         Consultants on education and e-learning
Osterwalder, Pigneur et al, 2010
Key Partners      Key Activities     Value Propositions




 Customer
                  Key Resources     Customer Segments
Relationships




Cost Structure   Revenue Streams         Channels
New key activity: learning path

• 5 vouchers online masterclasses (chosen from a list of 10)

• Access to topics & course materials

• Access extra online lectures

• Network facilities

• Own learning activities

• Discount

• Certification
Osterwalder, Pigneur et al, 2010
Key Partners      Key Activities     Value Propositions




 Customer
                  Key Resources     Customer Segments
Relationships




Cost Structure   Revenue Streams         Channels
Online masterclasses:
themes learning sciences and technologies


• Forum (questions as input live session, dialogue after live session)

• Interview expert

• Online paper presentation

• Resources

• Interaction by chat

• Moderated

• 1 week
Impression
Certification

• Demonstration professionalization (‘leerbelastingformulier’)

• PE-points

• Every year

• Profile focus (uitstroomprofiel; TEL, Learning Sciences bijv.)
Validation self organised learning
Topics

• Central themes LS&T

• Education, research, innovation

• Blogs, masterclasses, online courses
Open educational resources


• Free articles,
  blog posts, video’s

• Snapshots courses

• Free courses

• OER is part
  OpenU
Osterwalder, Pigneur et al, 2010
Key Partners      Key Activities     Value Propositions




 Customer
                  Key Resources     Customer Segments
Relationships




Cost Structure   Revenue Streams         Channels
Communities
Profile and dialogue
Search and invite: connections
Self service




               Online help (e.g. screencasts)
                   Self registration MC’s
               Self registration communities




                 Foto: capl@washjeff.edu
Co-creation



              Foto: ChrisL_AK
Blog
Blog


        Sharing
       knowledge
        Dialogue
Osterwalder, Pigneur et al, 2010
Key Partners      Key Activities     Value Propositions




 Customer
                  Key Resources     Customer Segments
Relationships




Cost Structure   Revenue Streams         Channels
Revenue stream

• Subscription fee

• Vouchers

• Credits

• Individual

• Collective subscription

• Sponsored masterclass
120425 (wr) v1 new business model for distance learning
Thanks!


wilfred.rubens@ou.nl
Skype: wrubens
http://www.slideshare.net/wrubens

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120425 (wr) v1 new business model for distance learning

  • 1. New business model for distance learning Wilfred Rubens http://www.slideshare.net/wrubens
  • 2. Program • Background (briefly) • Key resources • Business model? • Customer relationship • Customer segments • Revenue stream • New key activity • Q&A and Discussion
  • 3. Open University: spider in the web of lifelong learning Source: km6xo
  • 4. Learning needs professionals: not only courses and education http://blog.missiontolearn.com/files/Learning_20_for_Associations_eBook_v1.pdf
  • 6. A business model describes the rationale of how an organization creates, delivers, and captures value (economic, social, or other forms of value). The process of business model construction is part of business strategy (Wikipedia) http://en.wikipedia.org/wiki/Business_Model_Canvas
  • 8. Key Partners Key Activities Value Propositions Customer Key Resources Customer Segments Relationships Cost Structure Revenue Streams Channels
  • 9. Key Partners Key Activities Value Propositions Customer Key Resources Customer Segments Relationships More than money Cost Structure Revenue Streams Channels
  • 10. Osterwalder, Pigneur et al, 2010 Key Partners Key Activities Value Propositions Customer Key Resources Customer Segments Relationships Cost Structure Revenue Streams Channels
  • 11. Osterwalder, Pigneur et al, 2010 Key Partners Key Activities Value Propositions Customer Focus on learning sciences Key Resources Customer Segments Relationships & technologies Cost Structure Revenue Streams Channels
  • 12. Osterwalder, Pigneur et al, 2010 Key Partners Key Activities Value Propositions Customer Key Resources Customer Segments Relationships Cost Structure Revenue Streams Channels
  • 13. Customer segments Educational managers Teachers Trainers Educational scientists Training managers Curriculum developers Consultants on education and e-learning
  • 14. Osterwalder, Pigneur et al, 2010 Key Partners Key Activities Value Propositions Customer Key Resources Customer Segments Relationships Cost Structure Revenue Streams Channels
  • 15. New key activity: learning path • 5 vouchers online masterclasses (chosen from a list of 10) • Access to topics & course materials • Access extra online lectures • Network facilities • Own learning activities • Discount • Certification
  • 16. Osterwalder, Pigneur et al, 2010 Key Partners Key Activities Value Propositions Customer Key Resources Customer Segments Relationships Cost Structure Revenue Streams Channels
  • 17. Online masterclasses: themes learning sciences and technologies • Forum (questions as input live session, dialogue after live session) • Interview expert • Online paper presentation • Resources • Interaction by chat • Moderated • 1 week
  • 19. Certification • Demonstration professionalization (‘leerbelastingformulier’) • PE-points • Every year • Profile focus (uitstroomprofiel; TEL, Learning Sciences bijv.)
  • 21. Topics • Central themes LS&T • Education, research, innovation • Blogs, masterclasses, online courses
  • 22. Open educational resources • Free articles, blog posts, video’s • Snapshots courses • Free courses • OER is part OpenU
  • 23. Osterwalder, Pigneur et al, 2010 Key Partners Key Activities Value Propositions Customer Key Resources Customer Segments Relationships Cost Structure Revenue Streams Channels
  • 26. Search and invite: connections
  • 27. Self service Online help (e.g. screencasts) Self registration MC’s Self registration communities Foto: capl@washjeff.edu
  • 28. Co-creation Foto: ChrisL_AK
  • 29. Blog
  • 30. Blog Sharing knowledge Dialogue
  • 31. Osterwalder, Pigneur et al, 2010 Key Partners Key Activities Value Propositions Customer Key Resources Customer Segments Relationships Cost Structure Revenue Streams Channels
  • 32. Revenue stream • Subscription fee • Vouchers • Credits • Individual • Collective subscription • Sponsored masterclass