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Understanding Successful Online Presence presented by  Ralf Klenke WSI Winnipeg
Understanding Successful  Online  Presence
Understanding Successful  Online  Presence Component Chart for Maximized Return on Investment for Online Solutions
Understanding Successful  Online  Presence
Traditional Marketing AWARENESS CONSIDERATION EVALUATION Lead or Purchase PPC/Display/Links/Mobile/e-Mail/Trad. Adv. Quality Design/Conversion Architecture Testimonials,/Logos/Achievements Conversion Tools like Limited Offers Understanding Successful  Online  Presence
Traditional Marketing AWARENESS CONSIDERATION EVALUATION Lead or Purchase PPC/Display/Links/Mobile/e-Mail/Trad. Adv. Quality Design/Conversion Architecture Testimonials,/Logos/Achievements Conversion Tools like Limited Offers Understanding Successful  Online  Presence
Traditional Marketing AWARENESS CONSIDERATION EVALUATION Lead or Purchase PPC/Display/Links/Mobile/e-Mail/Trad. Adv. Quality Design/Conversion Architecture Testimonials,/Logos/Achievements Conversion Tools like Limited Offers Understanding Successful  Online  Presence TALK REFERRAL OPINION EXPERIENCE Social Media Bookmarking/Sharing Sites Facebook, Twitter,  Blog , your own and other people Video / Flickr / Feedback Ratings
Traditional Marketing AWARENESS CONSIDERATION EVALUATION Lead or Purchase PPC/Display/Links/Mobile/e-Mail/Trad. Adv. Quality Design/Conversion Architecture Testimonials,/Logos/Achievements Conversion Tools like Limited Offers Understanding Successful  Online  Presence TALK REFERRAL OPINION EXPERIENCE Social Media Bookmarking/Sharing Sites Facebook, Twitter,  Blog , your own and other people Video / Flickr / Feedback Ratings
Traditional Marketing AWARENESS CONSIDERATION EVALUATION Lead or Purchase Understanding Successful  Online  Presence TALK REFERRAL OPINION EXPERIENCE Social Media
Traditional Marketing AWARENESS CONSIDERATION EVALUATION Lead or Purchase Understanding Successful  Online  Presence TALK REFERRAL OPINION EXPERIENCE Social Media Web Metrics and Analytics Social Media Monitoring Competitor Analysis
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Success funnel new

  • 1. Understanding Successful Online Presence presented by Ralf Klenke WSI Winnipeg
  • 2. Understanding Successful Online Presence
  • 3. Understanding Successful Online Presence Component Chart for Maximized Return on Investment for Online Solutions
  • 4. Understanding Successful Online Presence
  • 5. Traditional Marketing AWARENESS CONSIDERATION EVALUATION Lead or Purchase PPC/Display/Links/Mobile/e-Mail/Trad. Adv. Quality Design/Conversion Architecture Testimonials,/Logos/Achievements Conversion Tools like Limited Offers Understanding Successful Online Presence
  • 6. Traditional Marketing AWARENESS CONSIDERATION EVALUATION Lead or Purchase PPC/Display/Links/Mobile/e-Mail/Trad. Adv. Quality Design/Conversion Architecture Testimonials,/Logos/Achievements Conversion Tools like Limited Offers Understanding Successful Online Presence
  • 7. Traditional Marketing AWARENESS CONSIDERATION EVALUATION Lead or Purchase PPC/Display/Links/Mobile/e-Mail/Trad. Adv. Quality Design/Conversion Architecture Testimonials,/Logos/Achievements Conversion Tools like Limited Offers Understanding Successful Online Presence TALK REFERRAL OPINION EXPERIENCE Social Media Bookmarking/Sharing Sites Facebook, Twitter, Blog , your own and other people Video / Flickr / Feedback Ratings
  • 8. Traditional Marketing AWARENESS CONSIDERATION EVALUATION Lead or Purchase PPC/Display/Links/Mobile/e-Mail/Trad. Adv. Quality Design/Conversion Architecture Testimonials,/Logos/Achievements Conversion Tools like Limited Offers Understanding Successful Online Presence TALK REFERRAL OPINION EXPERIENCE Social Media Bookmarking/Sharing Sites Facebook, Twitter, Blog , your own and other people Video / Flickr / Feedback Ratings
  • 9. Traditional Marketing AWARENESS CONSIDERATION EVALUATION Lead or Purchase Understanding Successful Online Presence TALK REFERRAL OPINION EXPERIENCE Social Media
  • 10. Traditional Marketing AWARENESS CONSIDERATION EVALUATION Lead or Purchase Understanding Successful Online Presence TALK REFERRAL OPINION EXPERIENCE Social Media Web Metrics and Analytics Social Media Monitoring Competitor Analysis