1. homie.mobi
Giving the homeless a home

3. THE PROBLEM
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You want to give but don’t how.
Your generosity keeps people on the streets
It fuels drug and alcoholic addictions
This leads to violence, grime, crime, reduced
tourism, hardening of attitudes, sense of
insecurity
• Increase health costs
• Reduced economic output

4. SOLUTION

5. DEMO
http://give.homie.mobi/

6. Market Size = Clear investment Case
Drivers
- economic stresses in society
- reductions in affordable housing
Size = 100m* and growing
SOCIAL
COST
Substantial
- Crime
- Health Care
- Other
TRANSFORMATION
COST
R1,2 bn
- 1 m homies
- R1,200 transformation
investment
OUTPUT
R42 bn
- 1 m homies
- R42k/year (R3.5k/m)
*SOURCE: UN estimate 2005

7. Social Formula: Cape Town

8. BUSINESS MODEL
http://give.homie.mobi/

9. 4 Revenue Streams
• Online Sign Ups
- Top-Ups for people that want to give directly
• Offline sign Ups
- Recurring donations (individuals /
corporate) aggressive DSA, media (80% Hit Rate)
• QR Cards (Homies on the street)
• QR Partners (Accommodation Partners, Big
Issue, Funny Money)

10. Tech Solutions
• Transparent Donation Exchange & App
• Direct Donation (Homie #)
• QR Solution

11. Advantages
Well Positioned
• Focused (shelter) around needs (transformation needs)
• Includes all stakeholders
• Solution driven
• Market Understanding
“Not begging but stuck”
• Buy-In
Team
• Quick turn around
Easy to use and share
• Simple Way To Use – people get it
• Big Interest

13. Key Advantages
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Trust
We understand the detail
Transparent on detail,
Feedback on detail,
Trusted brand in donations

15. • R390 already raised (15% of R2600)
* R84 k increase in GDP
How we will spend the money
TOTAL COST R 225 k
- Travel Cost and Accommodation Costs R 100 k
(movement)
- Refining the user case and development R 100 k
(time)
- Equipment R 25 k
(Desk top, printer, system upgrades)