To view recording of this webinar please use the below URL: http://wso2.com/library/webinars/2016/05/api-management-is-not-enough-you-need-an-api-platform/ APIs are critical for any modern application, whether it be for mobile apps, B2B integration, digital disruption or agile integration strategies. With this greater focus on APIs comes the increased need for API management. When adopting API management many make the mistake of giving it less significance and setting themselves up for big problems. In this webinar, WSO2’s guest speaker Randy Heffner, analyst at Forrester Research, will set the record straight by providing a clear definition for API management - and the broader API platform - that enterprises need to create and implement a successful API strategy. Using WSO2 customer user stories, Isabelle Mauny, the vice president of product management at WSO2, will then explain how choosing the proper API management platform can set yourself on the road to success for API-led business transformation.

1. WSO2 Webinar:
You need an API Pla5orm!

2. Presenters for today’s webinar
2
VP and Principal Analyst
Forrester Research
Guest: Randy Heffner Isabelle Mauny
VP, Product Strategy
WSO2

3. You Need An API Platform
Randy Heffner, VP and Principal Analyst
May 26, 2016

4. © 2015 Forrester Research, Inc. Reproduction Prohibited 4
Image sources: freeimages.com, morguefile.com (wallyir)
Guess what? The world changed, you didn’t
Many take a point solution approach to digital transformation
Big data
analytics
Social
Mobile
Internet of
thingsDynamic
ecosystems
Analytics
APIs and
developers
Beacons
and location
Disruptive
startups
New
regulation Changing
workforce
New
products

5. © 2015 Forrester Research, Inc. Reproduction Prohibited 5
What’s really going on? Structural change
Business
Which means:
› Your business can change only as fast as your technology.
Which means:
› Implementation structure determines future speed of change.
It’s not two things
+ Technology Digital business
It’s one thing

6. © 2015 Forrester Research, Inc. Reproduction Prohibited 6
Source: “Digital Business Design Is The New Integration” Forrester report
APIs are the foundation of digital business design
Digital
business
Digital business Digital business
design
Business building
blocks
Role-based workspaces
BPM process flows
SOA and API services
Virtualized data views
Policies, events, rules,
collaborations, analytics
B2B connections and flows
User roles
Business processes
Business transactions
Business data
Insight & optimization
Business relationships

7. © 2015 Forrester Research, Inc. Reproduction Prohibited 7
Reference: March 5, 2015, “How To Design APIs For Mobile” Forrester report
Business APIs are central to digital transformation
Business APIs
======================
Consistent business results
Multitouchpoint experience APIs
======================
Familiarity across touchpoints
Touchpoint-specific APIs
======================
Technical adaptations
Mobile
apps
Business APIs
======================
Consistent business results
B2B APIs
==================
Partner business rules
Presentation layer Business service layer
Partners and suppliersWeb apps Kiosks
Public ecosystem APIs
==================
Open web business rules
Open web APIs
==================
Caching and security
Public developers

8. © 2015 Forrester Research, Inc. Reproduction Prohibited 8
Source: June 2013 “Establish Your API Design Strategy” Forrester report
API management must serve four API categories
Open web APIs
Tech-savvy
consumers
B2B APIs
Internal APIs
Product APIs
Value-add
innovators
Digital
disruptors
Suppliers
Distribution
partners
Digital experiences
(mobile, web, etc.)
Enterprise applications
(custom, off-the-shelf, cloud, on-premise)
Products
(software,
physical products,
services)
Enterprise
customers
Web site
developers
Your enterprise Your products
Tech-savvy
consumers
Product
ecosystem
Wide-open to innovation Optimized business Build product ecosystems
Enterprise
customers
1 2
3
4
JavaScript API JavaScript API / SDK Prebuilt integration

9. © 2015 Forrester Research, Inc. Reproduction Prohibited 9
API management must fit many API user communities
Open web API
portal
(division 1)
Your
organization
Open web
developers
Customers
B2B
API portal
Open web API
portal
(division 2)
Internal
developers
API portal
Product
design
API portal
Business API portfolioUX API portfolio
Open web
developers
Suppliers
Resellers
Adjacent
products
Market-
placesOpen web
developers
Mobile
devs
Process
devs
Insight
devs

10. © 2015 Forrester Research, Inc. Reproduction Prohibited 10
API management is much more than an API gateway
Developer portal
API gateway
Admin portal
••Developer registration
••Credentials management
••API documentation
••API try-it & testing
••Forums & support
••Enforce API agreements
••Enforce security
••Enforce limits
••Feed billing engine
••Interface-level monitoring
••Define APIs
••Define API products
••Set API pricing & limits
••Manage documentation
••Developer communication
Objective: Manage relationships between API users and API providers

11. © 2015 Forrester Research, Inc. Reproduction Prohibited 11
Add-on features increase API management value
Developer portal
API gateway
Admin portal
Objectives: Enhance relationship management, simplify API implementation
API analytics
API runtime
platform &
hosting
Marketplace
integration
Prebuilt
integration to full
API platform
Turnkey billing
Mobile app
features
Close ties to an
integration
platform

12. © 2015 Forrester Research, Inc. Reproduction Prohibited 12
Runtime service management
ensures top-quality operations and rapid
API break-fix.
Service delivery
consists of application platforms, integration tools, and source applications that embody
the business logic and data for APIs.
But there’s much more: A comprehensive API platform
Service life-cycle management
coordinates activities, approvals, and
configurations across many stakeholders.
API management
centers on relationships between API users
and API providers.
Service testing
provides repeatable assurance that
APIs are functional and performant.
API implementations
APIs
API user
API
product
manager
Architects
IT
operations
Security
Testers
Developers
Production
support

13. © 2015 Forrester Research, Inc. Reproduction Prohibited 13
Source: upcoming “Brief: APIs are the Foundation for a Digital Business Platform” Forrester report
And even more: A digital business platform for agility
Insight engines
Structured, unstructured, semantic, cognitive, and
contextual analysis delivered where and when decisions
needed for human and automated decisions
Business processes
Configurable, monitored, controlled, auditable flows of
work across roles and ecosystems
Business transactions and queries
Open, secure, managed, API access to business
transactions, queries, content, products, and data
Business content
Virtualized internal and external data from customers,
transactions, processes, physical assets, data
providers, and more
User experience and IoT
Interface to the physical world:
a) Unified, multitouchpoint workspaces for humans;
b) Monitoring and control embedded in customers’ and
users’ environments via IoT

14. © 2015 Forrester Research, Inc. Reproduction Prohibited 14
Insight engines
Big data
Digital business needs a platform of platforms
Business processes
Business APIs
Business content
User experience and IoT
Data
virtualization
Data quality
Master data
management
Portal-like
UX
JavaScript APIs
Webhooks and
frameworks
Business activity
monitoring
Collaboration
and social
Event
management
Streaming
analytics
Semantics
Business process
management
Business
rules
Content
integration
Integration/ESB
(cloud, ground)
Integration
(cloud, ground)
Batch integration
(ETL, EDI, MFT)
API management
solutions
Cognitive
Context
(geo, time, etc)
Business policy
Operational
data store
product
pattern
Primary
approach:
Mobile backend
Business
transaction mgt
API gateways
App servers,
PaaS, SaaS
IoT infrastructure

15. © 2016 Forrester Research, Inc. Reproduction Prohibited 15
Evolve a digital business platform with each initiative
Digital business platform
$$
$$
$$
$$
Business
change #1
Business
change #2
Business
change #3
Business
change #4
Strategy Governance OperationLeadership
$$Strategic seed money

16. © 2015 Forrester Research, Inc. Reproduction Prohibited 16
How to build a digital business foundation on APIs
••Tacking on digital without new architecture is a rerun of old sitcoms.
••Use “business design for agility” as a pull toward better architectures.
••Center on the critical role of business APIs as business building blocks.
••Use an API taxonomy and portfolio management to guide API design.
••Think of API management as “API user relationship management.”
••Evolve a broader platform for the rest of your digital business design.
Evolve with a business design strategy
Use layered design to create coherent API portfolios
Build an API platform — and a digital business platform

17. WSO2 Digital Innova0on Pla2orm
17

18. APIs : @p of the iceberg of Digital Transforma@on
18
Cultural change
Legacy IT adapta3on
SaaS Apps
ContainersDevOps
Security
APIs
Business&IT
Collabora3on
SOA Microservices
Change ManagementCloud
Mobile

19. 19
Decompose your exis.ng
business processes, data
and capabili.es into services
Make all services
accessible via APIs,
externally and
internally
Put services and
APIs under control !
Build an
ecosystem around
your APIs
Collect data on your
new products and
APIs
1
2
3
4
5
Full API Lifecycle

20. Build shared, usable components.
20
Microservices
SaaS
Applications
and Services
Services Composition
Services Orchestration
Write microservices
with Microservice Framework
Encapsulate data as services.
Build workflows.
Compose several
technical services as one

21. Create APIs
21
or Take an API
Design-first approach.
Create APIs from exis@ng
services.
Create Prototypes.
API Gateway
Microservices
SaaS
Applications
and Services
Services Composition
Services Orchestration
Common languages
across the pla5orm

22. Enterprise life-cycle governance
22
APIs
Services
Microservices
SWAGGER
IMPORTS
SWAGGER
APPs
CLIENT STUBS
Central Governance across Enterprise Life Cycle
(Asset Management / Dependencies Management/Impact Analysis)
MANAGED BY
MANAGED BY
MANAGED BY
Con/nuous Integra/on
Con/nuous Development
PUBLISH APIs BUILD
PUBLISH

23. Iden@ty Management from Day 1!
• API Tokens and Threats
protec3on are a must…but
there is much more!
• Lower access barriers by
suppor3ng single sign-on (SSO)
• Across web and enterprise mobile apps
• Federate Iden3ty across
mul3ple providers
• Social logins
• User’s provisioning
• Fine-grained authorisa3on
23
API Gateway
Microservices
SaaS
Applications
and Services
Services Composition
Services Orchestration
Security&AccessControl
Security&AccessControl

24. Build an Ecosystem
• Build a developer’s portal
• Extensive documenta3on is cri3cal!
• Self-service as much as possible
• Minimize the fric3on to build
apps against those APIs
• Leverage PaaS to provide:
• Container-based deployment
• Automated scaling
• Fault tolerance
• App life-cycle support
24

25. From Data to Insights
• Instrument for Day 1!
• Learn and Improve
customer experience
• APIs consump3on paSerns
• SLA breaches
• Use context, historical data
and real-3me data to take
decisions in real-3me.
• Build predic3ve APIs.
25
APIs
Unified Analy0cs Pla2orm

26. WSO2 Digital Innova@on Pla5orm
26
Extensible.
Affordable.
Comprehensive.
100% Open Source.
Flexible.

27. Learning More
• State of Arizona Digital Transforma3on: Need for PlaWorm Approach
• hSp://www.cioinsight.com/it-management/expert-voices/the-need-for-a-plaWorm-approach.html
• StubHub Business Transforma3on with APIs
• hSp://wso2.com/blogs/thesource/2014/01/wso2con-insights-how-apis-are-driving-stubhubs-business/
• WSO2’s API Management
• hSp://wso2.com/api-management/
• Pragma3c Approach to Microservice Architecture
• hSp://wso2.com/whitepapers/scope-versus-size-a-pragma3c-approach-to-microservice-architecture/
27

28. Contact us !
Thank You !