This slide deck highlights those key attributes while discussing a path towards building an internal enterprise API marketplace. Learn more: https://wso2.com/library/conference/2018/08/wso2con-asia-2018-api-marketplaces-the-enterprise-version/

1. Technical Lead, WSO2
API Marketplaces - The Enterprise Version
Bhathiya Jayasekara

2. Smartphones, Apps &
App Economy

4. Behind every
successful app is an API

5. API economy is not about monetizing the API
● It’s about speed to market
● Knowing the unknown
● Experimenting with
economics
● Changing the human
behavior
Source: David Sacks, Yammer on Uber’s
business model valuation

6. A better API economy
needs a better API
ecosystem

7. ● Britannica/Encarta vs. Wikipedia
● Pipes
○ Produce and push to market
● Platforms
○ Allow users to create and consume
○ Uber - Drivers and Riders
○ Airbnb - Hosts and Guests
○ Google search - Content creators and content searchers
● Marketplaces
Pipe vs Platform business model

8. An API marketplace is a
platform to effectively
connect API producers and
API consumers -
and as with any marketplace
this provides the tools and
means to do so
API Marketplace

9. API Marketplaces -
“The Enterprise
Version”

10. Don’t give me a file; give me an API
● Siloed business unit operations
● Decades old cross BU integrations
○ File drops
○ Batch based sync jobs
● Repetitive digital initiatives
● Years of technical debt

11. ● Build services
○ New services
○ Wrapped legacy services
● Expose them as APIs
● Create an API marketplace/portal for each BU
● Create an API marketplace for the enterprise
● Optionally, the marketplace can be exposed to the outside
The road to an enterprise API marketplace

12. A reference implementation
External Developers (Partners)
Other BU Developers
(Inter BU Access)
Internal BU Developers
(Intra BU Access)
BU 1 API Marketplace BU 2 API Marketplace BU 3 API Marketplace BU n API Marketplace
BU 1 API Management
(Dedicated On-prem
Deployment)
BU 2 API Management
(Private Cloud Tenant)
BU 3 API Management
(WSO2 API Cloud
Tenant)
BU n API Management
(Other APIM Platform
Tenant)
Private Cloud Public Cloud
Enterprise
Enterprise API Marketplace
BU 1 BU 2 BU 3 BU n

13. Sustainability and
Growth

14. Market is the only means of trade
● Incentives
○ API leaderboards
○ Inter-BU revenue sharing
● Hackathons and evangelism
● Reducing the entry barrier to consume/produce APIs
○ Self service whenever possible
○ Tutorials / Samples
○ SDKs

15. Transparency
● Observability events
○ Where integrators can trap them and handle
● Feedback data
○ API consumption patterns
○ Availability data
● Troubleshooting data
○ Error codes / meaningful messages

16. Real world
implementations

17. BNY Mellon’s NEXEN digital ecosystem
https://wso2.com/blogs/thesource/2016/03/wso2con-insights-how-wso2s-open-source-api-management-platfor
m-is-enabling-bny-mellons-digital-transformation/

18. StubHub API platform
https://wso2.com/casestudies/how-apis-are-driving-stubhubs-business/

19. https://www.ideabiz.lk/store/

20. Building an
enterprise
API marketplace
driven business
platform
Define
API
Strategy
Define
Technology
Strategy
Facilitate
Consumers
Engage
and
Empower
Producers
Evangelize
Incentives
Monetize
and
Analyze
Govern
and
Manage

21. THANK YOU
wso2.com