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Entrepreneurship Management 
Chapter 1: ENTREPRENEURSHIP AND THE ENTREPRENEURIAL MIND-SET 
ENTREPRENEUR - An individual who takes initiative to bundle resources in 
innovative ways and is willing to bear the risk and/or uncertainty to act. 
ENTREPRENEURSHIP – The process of creating something new with value by 
devoting the necessary time and effort. 
ENTREPRENEURIAL ACTION - The behavior in response to a judgemental 
decision under uncertainty about a possible opportunity for profit. 
ENTREPRENEURIAL PROCESS – The process of creating something new with 
value by devoting the necessary time and effort assuming the accompanying 
financial psychic and social risk and receiving the resulting rewards of 
monetary and personal satisfaction. 
OPPORTUNITY IDENTIFICATION – The process by which an entrepreneur 
comes up with the opportunity for a new venture. 
WINDOW OF OPPORTUNITY – The time period available for creating the new 
ventures. 
BUSINESS PLAN – The description of the future direction of the business 
CAUSAL PROCESS A – A process that starts with a desired outcome and 
focuses on the means to generate that outcome. 
EFFECTUATION PROCESS A – A process that starts with what one has (who 
they are, what they know, and whom they know) and select among possible 
outcomes. 
ENTREPRENEURIAL MINDSET – Involves the ability to rapidly sense, act and 
mobilize, even under uncertain condition. 
COGNITIVE ADAPTABILITY – Describes the extent to which entrepreneurs are 
dynamic, flexible, self regulating, and engaged in the process of generating 
multiple decision frameworks focused on sensing and processing changes in 
their environments and then acting on them. 
COMPREHENSION QUESTIONS – Questions designed to increase 
entrepreneurs understanding of the nature of the environment.
CONNECTION TASK – Tasks designed to stimulate entrepreneurs to think 
about the current situation in terms of similarities to and differences from 
situations previously faced and solved. 
STRATEGIC TASKS – Tasks designed to stimulate entrepreneurs to think 
about which strategies are appropriate for solving the problem (and why) or 
pursuing the opportunity (and how). 
REFLECTION TASKS – Tasks designed to stimulate entrepreneurs to think 
about their understanding and feelings as they progress through the 
entrepreneurial process. 
LOSS-ORIENTATION – An approach to negative emotions that involves 
working through, and processing, some aspect of the loss experience and, as a 
result of this process, breaking emotional bonds to the object loss. 
RESTORATION- ORIENTATION – An approach to negative emotions based on 
both avoidance and a proactiveness toward secondary sources of stress arising 
from a major loss. 
DUAL PROCESS FOR COPING WITH NEGATIVE EMOTIONS – Involves 
oscillation and restoration orientation. 
BUSINESS ETHICS – The study of behavior and morals in a business 
situation. 
PRODUCT EVOLUTION PROCESS- The process for developing and 
commercializing an innovation. 
INTERATIVE SYNTHESIS – The intersection of knowledge and social need that 
starts the product development process. 
ORDINARY INNOVATION – New products with little technological change. 
TECHNOLOGICAL INNOVATIONS – New products with significant 
technological advancement. 
BREAKTHROUGH INNOVATIONS – New products with significant 
technological advancement.

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  • 1. Entrepreneurship Management Chapter 1: ENTREPRENEURSHIP AND THE ENTREPRENEURIAL MIND-SET ENTREPRENEUR - An individual who takes initiative to bundle resources in innovative ways and is willing to bear the risk and/or uncertainty to act. ENTREPRENEURSHIP – The process of creating something new with value by devoting the necessary time and effort. ENTREPRENEURIAL ACTION - The behavior in response to a judgemental decision under uncertainty about a possible opportunity for profit. ENTREPRENEURIAL PROCESS – The process of creating something new with value by devoting the necessary time and effort assuming the accompanying financial psychic and social risk and receiving the resulting rewards of monetary and personal satisfaction. OPPORTUNITY IDENTIFICATION – The process by which an entrepreneur comes up with the opportunity for a new venture. WINDOW OF OPPORTUNITY – The time period available for creating the new ventures. BUSINESS PLAN – The description of the future direction of the business CAUSAL PROCESS A – A process that starts with a desired outcome and focuses on the means to generate that outcome. EFFECTUATION PROCESS A – A process that starts with what one has (who they are, what they know, and whom they know) and select among possible outcomes. ENTREPRENEURIAL MINDSET – Involves the ability to rapidly sense, act and mobilize, even under uncertain condition. COGNITIVE ADAPTABILITY – Describes the extent to which entrepreneurs are dynamic, flexible, self regulating, and engaged in the process of generating multiple decision frameworks focused on sensing and processing changes in their environments and then acting on them. COMPREHENSION QUESTIONS – Questions designed to increase entrepreneurs understanding of the nature of the environment.
  • 2. CONNECTION TASK – Tasks designed to stimulate entrepreneurs to think about the current situation in terms of similarities to and differences from situations previously faced and solved. STRATEGIC TASKS – Tasks designed to stimulate entrepreneurs to think about which strategies are appropriate for solving the problem (and why) or pursuing the opportunity (and how). REFLECTION TASKS – Tasks designed to stimulate entrepreneurs to think about their understanding and feelings as they progress through the entrepreneurial process. LOSS-ORIENTATION – An approach to negative emotions that involves working through, and processing, some aspect of the loss experience and, as a result of this process, breaking emotional bonds to the object loss. RESTORATION- ORIENTATION – An approach to negative emotions based on both avoidance and a proactiveness toward secondary sources of stress arising from a major loss. DUAL PROCESS FOR COPING WITH NEGATIVE EMOTIONS – Involves oscillation and restoration orientation. BUSINESS ETHICS – The study of behavior and morals in a business situation. PRODUCT EVOLUTION PROCESS- The process for developing and commercializing an innovation. INTERATIVE SYNTHESIS – The intersection of knowledge and social need that starts the product development process. ORDINARY INNOVATION – New products with little technological change. TECHNOLOGICAL INNOVATIONS – New products with significant technological advancement. BREAKTHROUGH INNOVATIONS – New products with significant technological advancement.