1.
discuss the differences Functional an Operating strategy. Be specific, give several examples.
Solution
the operating strategy deals with the strategic initiatives and approaches for managing key
operating units such as procurement in the production unit,advertising the marketing unit,etc. it is
conncerned with the daily strategy of the company.if an advertising manager in a company have
an within a marketing department he have basic strategy against for accomplishing units
objectives , carrying out the unit to the marketing department for overall marketing game plan
and also dealing with any strategy related problem that exist within the advertising game plan for
the given objectives of the firm. if sales manager he have increasing his sales for an another sales
strategy for maximising his companys profit.
if the operating strategy always a bottom level strategy making pyramid.the operating lenvel
strategy played a vitol role for the higher order strategies. the functional strategies within a
company is a delegated to the heads of the respective organisation.the general manger of the
company gives the final approval of the pricing strategy of the company.