1.
Welcome to online television
Ryan Socash
Piotr Kośmider

2.
Origins of online television
● 90’s Reality TV lowered the bar
● Professional equipment at consumer prices
● Dynamic / Interactive platform with no gatekeeper
● Monetization
● Multi-channel broadcasting networks

3.
What do MCN’s provide?
1. Promotion
2. Enhanced advertising
3. Content management
4. Contemporary optimization
5. Artist management
6. Production support
7. Production facility
8. Merchandising
9. Platform opportunities
10. Offline representation

4.
Growth
53 000 000+
views/month
259 channels
just in 18 months

5.
National Stadium=58 000 people

6.
53 000 000 views monthly =
=914 National Stadiums

7.
Mediakraft Monthly watchtime
400 YEARS!

8.
Mediakraft Packages
Lifestyle
& Beauty
19 500 000+ v/m
Games
& Boys Toys
9 500 000+ v/m
Comedy
& Entertainment
19 000 000 v/m

9.
Magnolia: 86 channels, 19 500 000+ views monthly
Links under
the pictures
Magnolia - Beauty & Lifestyle

10.
Magnolia - Beauty & Lifestyle

11.
Plexus - Games & Boys Toys
Plexus: 20 channels, 9 500 000+ views monthly
Links under
the pictures

12.
Plexus - Games & Boys Toys

13.
Comedy Net & Entertainment
Comedy Net:13 channels, 19 000 000 + views monthly
Links under
the pictures

14.
Comedy Net & Entertainment

15.
He just landed -
Ubu the friendly
extraterrestrial!
Ubu is an alien. He landed in the toy box of a
girl named Pola. Ubu knows nothing about
Earth and humans, so he must learn
everything! UBU learns the basics of
geography, and learns how the human body
functions. The Fairy-Tale-Reader puts Ubu to
sleep by reading fairy tales and fables. Ubu
prepares meals with Pola and does all kind of
kitchen experiments for fun.

16.
Product Placements
Lenovo exclusive
placement and
consumer
contest
Philips steamer
demo
Rimmel
placement of a
cosmetic set
Amigami,
Weekly
Favourites
format

17.
Branded Entertainment
McDonalds
(Germany)
launch of online
taste
configurator,
EA Games
in real life
launch of
SIMS 4
Coke gravity
machine
(Germany)
MINI, A Day
With Mini,
format, demo,
tests

18.
Saturn
(Germany)
TechLab,
unpacking,
demos,
promotions
EA Games
(Germany)
launch of Crysis
3 game
Coke TV
(Germany)
Branded Channels

19.
Dedicated Prerolls
Wustenrot
(Germany)
internal links
to other videos
on the same
channel
Madagascar 3
(Germany)
internal links
to videos on
other channels

20.
Prerolls
How dedicated
Prerolls work?
Your placement
is in one of the
videos in a TG
relevant channel
approx. 100 000 views

21.
Prerolls
Prerolls in
videos on that
channel directs
to video with
your placement
approx. 1 000 000 views

22.
Prerolls
Prerolls in all
Magnolia
channels directs
to video with
your placement*
*) approx. 19 000 000 views.
CPM of dedicated preroll is only 45%
of CPM of a placement

23.
More inspirations & ideas:
ryan.socash@mediakraft.net
phone: 792 017 091
piotr.kosmider@mediakraft.net
phone: 790 771 557
www.mediakraft.pl
WE HAVE THE AUDIENCE.
WE HAVE THE ENGAGEMENT.