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1. Build, Buy or Both?
Adopting Cloud Computing
Pascal Walschots
Communication Sector | EMEA HQ
February 11, 2009

2. Agenda
◉ Industry transformation & trends
◉ Cloud computing & Windows Azure
◉ Combining Public & Private Cloud
◉ Service Provider Roles
◉ Next steps

3. 3Microsoft confidential |

4. 4Microsoft confidential |
The Industry Debate
• Security & Privacy
• Customizability
• Visibility & Control
• Data Accessibility
• Global Reach
• Ease of Provisioning
• Business Agility
• Deployability & Manageability

5. 5Microsoft confidential |
• Extending tools and platform to cloud
• Experience across multiple devices
• Best-in-class SLAs and IT governance
• Best of both worlds
• User in control
• Deployment choices for IT
Software + Services

6. 6Microsoft confidential |
Cloud Computing opportunity
2009 2013
Graph created by Microsoft based on Gartner data.
Source: Gartner, Inc. “Forecast: Sizing the Cloud, Understanding the Opportunities in Cloud Services”, by Ben Pring et al, March 18, 2009
6Microsoft confidential |

7. Still early …
7Microsoft confidential |7Microsoft confidential |

8. 8Microsoft confidential |
Cloud Growth: Service Provider are pivotal
* IDC Survey 2008.
** Tier1 Research on Managed Hosting
Enterprises, ISV’s, Public
Sector see the value of 3rd
party hosting
All ‘In-house’ hosting falls
below 50% in 2008 *
~15% YoY Growth**
20k+ WW Hosters**
8Microsoft confidential |

9. Cost Center More Efficient
Cost Center
Business
Enabler
Strategic Asset
Cost
Service
Levels
Agility
DynamicBasic Standardized Rationalized
Benefits of Optimization
9Microsoft confidential |

10. 10Microsoft confidential |
Adapting to Change: Datacenter Evolution
Traditional
Datacenter
Virtualized
Datacenter
Private
Cloud
Public
Cloud
Traditional
Datacenter
Virtualized
Datacenter
Private
Cloud
Public
Cloud

11. 11Microsoft confidential |
How Microsoft Views the Cloud
11Microsoft confidential |
Fundamentals
Scale out
Automated
Service
Management
High
Availability
Multi-tenancy
Infrastructure
Business model
Ownership
HeterogeneousHomogeneous
OpEx CapEx
Lease/Rented Owned
Considerations
ManagementThird Party Self
Location On premisesOff premises

12. Where Do You Run Your Business Applications?
12Microsoft confidential |
On-premises At a Hoster In the Cloud
Economies of Scale Control

13. On PremiseServerSoftware
Basic-OS (Hyper-V), Storage,
Network etc.
One Platform for Software plus Services
13Microsoft confidential |
Serverat Hoster
On Premise Client Software
IaaSPaaSSaaS
Custom
Services and
Applications
Custom
Services and
Applications
Basic-OS (Hyper-V), Storage, Network etc.
Softwarein the Cloud
Custom
Services and
Applications
Global Foundation Services

14. A look at the cloud
14Microsoft confidential |

15. Windows Azure Services Platform
15Microsoft confidential |
ON-PREMISES
WEB & CLOUDS Third party cloudWeb applications
LOB ApplicationsComposite applications
Compute Storage Management ManagementRelational data Connectivity Access control
AppFabric
15Microsoft confidential |

16. 16Microsoft confidential |
Windows Azure Services Platform
SUBSCRIPTIONCONSUMPTION VOLUME LICENSING
“Pay as you go and grow”
Available now
• Low barrier to entry and flexibility
• Optimized for cloud elasticity
• Discounts for commitment
• Plans for payment predictability
“Coordinated purchasing”
Planned later this year
• Unified purchasing through EA
• Introduction to volume discounts
“Value for a commitment“
Select offers available

17. Usage Based Charges
17Microsoft confidential |

18. 18Microsoft confidential |
Combining Private & Public Cloud
Network
Providers
Offer web and email delivered over
your network
Offer integrated management
of solutions across your
private cloud and Azure
Managed
Hosting
Provide managed services on
top of your own private cloud
Integrate your control panel with
Windows Azure and resell access
to Azure-hosted applications
Mass Market
Hosting
Offer access to shared and
dedicated services through your
control panel
Offer innovative Azure services that
connect data and devices over your
network

19. Be the first to win
19Microsoft confidential |19Microsoft confidential |

20. 20Microsoft confidential |
Managed Hosting examples
A hoster offers “burst hosting” – temporary
development, test and data processing environments
for high usage over short periods. By using Azure the
customer pays only for the time and capacity used.
“Burstable” server capacity
An ITIL compliance service where the customer backs
up critical system data to SQL Azure. In emergencies
systems are restored from Azure, backup to virtual
servers at the Service Provider
Disaster Recover
20Microsoft confidential |

21. 21Microsoft confidential |
For Windows hosters:
Integrate your control panel with Azure and
resell access to SaaS applications running on
Windows Azure
Mass Market Hosting examples
For Linux hosters:
Integrate your control panel with Azure and
offer Windows hosting without having to run
Windows
21Microsoft confidential |

22. 22Microsoft confidential |
Click-to-Call:
A Telco is partnering with a Click-to-Call ISV
to give visitors to Azure-hosted web sites a
way to click and initiate a voice conversation
with a sales or support rep
Network Provider example
22Microsoft confidential |
Telco network

23. 23Microsoft confidential |
Bringing it all together
∙ The Vision:
◉ Workloads are distributed
between On-Premise,
Hoster and Azure Cloud
◉ Federation is the area to
focus for success
◉ Data Center virtualization
(DDC) is key 1st step
Hoster
Dynamic
Data Center
Enterprise
On-Prem
Systems (DDC-
Enterprise)
Federated
Identity, Access Control,
Process Management
HTTP, SOAP, WS*, REST, XML, SQL
.NET, Java, PHP, Ruby, Python, C++, etc.
Industry standard languages
Industry standard protocols

24. 24Microsoft confidential |
Call to action
1. Check the Dynamic Data Center toolkit
2. Study on scenarios where you can use Windows Azure
3. Work with us on evidence and case studies to build
end customer trust and awareness
pascalwa@microsoft.com

25. Bright future ahead
25Microsoft confidential |

26. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be
registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of
this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a
commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of
this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.